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題名 市場趨勢導向機會發掘之服務價值創新
Market-Oriented Chance Discovery toward Service Value Creation
作者 沈品勳
Shen, Pin Hsun
貢獻者 苑守慈
Yuan, Soe Tysr
沈品勳
Shen, Pin Hsun
關鍵詞 中小企業
操作性資源
市場感知能力
市場連結能力
文字探勘
機會發掘
SMEs
Operant Resource
Sensing capability
Market Relating capability
text mining
Chance discovery
日期 2013
上傳時間 1-Jul-2014 12:06:06 (UTC+8)
摘要 市場導向指的是一種辨識市場狀態和顧客需求的企業理論，可以藉由不同的市場情報蒐集來達成。由此，其中的「市場感知能力」和「市場連結能力」能夠幫助企業不斷地修正、改進、創新及再定義原本的市場觀點，並研究市場中所有角色之間的關係。本研究致力於如何以文字探勘、資料探勘及機會發掘等理論創造一個服務的資訊系統來提升這兩個能力。運用本系統可以協助企業在不同市場中找到潛在資源及合作夥伴以共創複合性產品。換句話說，以這種開放關係和不同公司的共創方式更能達到相互曝光、產品與服務互補的效果。而更好的市場導向可以幫助企業間創造出更好的複合式產品並達到利基市場的競爭優勢。
Market orientation refers to the business philosophy that focuses on identifying and meeting the stated or hidden needs of customers through various approaches of intelligence gathering activities. To this end, two important capabilities, market sensing and market relating, are to enable business to formulate, examine, modify, renovate and redefine their market views and investigate among all players in the market. This study focuses on how to exploit information system as a service to facilitate the acts of the market sensing and market relating capabilities in terms of information technologies of the text mining technique and the chance discovery theory. In addition, this service would help various businesses seek new, necessary and related resources or fellow companies for each other to cooperate to form a complex service product from different markets. In other words, cooperating in the open relationship, different companies attain more possibility to mutually expose their features, product or service, which achieves a marketing for those companies in different markets as well, and better market orientation is also avail business to make better complex product or service for niche market to get competitive advantages.
參考文獻 [1] Acs, Z.J., Audretsch, D.B. 1987. "Innovation, Market Structure, and Firm Size," The Review of Economics and Statistics, MIT Press, 69(4), pp. 567-74.
[2] Alexa. Retrieved August 15, 2012, from http://www.alexa.com
[3] Allan, J., Carbonel, Doddington, J.l., Yamron, G.J., Yang, Y. 1998. “Topic detection and tracking pilot study: Final report.” In Proceedings of the DARPA Broadcast News Transcription and Understanding Workshop
[4] Anderson, Chris. 2004. “The long tail,” Wired Magazine, 12 (10).
[5] Anderson, J.C., Kumar, N., Narus, J. A. 2007. “Value Merchants: Demonstrating and Documenting Superior Value in Business Markets,” Harvard Business School Press, U.S.
[6] Chen, H.H., Huang, S.J. 1999. “A summarization system for Chinese New from multiple source,” Proceedings of 4th International Workshop on Information Retrieval with Asia Language, pp, 1-7.
[7] Chen, M.J., and Hambrick, D.C. 1995. “Speed, Stealth, and Selective Attack: How Small Firms Differ from Large Firms in Competitive Behavior,” Academy of Management Journal, 38(2), pp. 453-482.
[8] Coviello, Nicole E., Roderick J. Brodie, and Hugh J. Munro. 2000. “An Investigation of Marketing Practice by Firm Size,”Journal of Business Venturing, 15 (5/6), pp. 523–45.
[9] Day, G.S. 1999. “Managing market relationships. Journal of the Academy of Marketing Science,” 28(1), 24-30
[10] Fiegenbaum, A., Karrnani, A. 1991. “Output flexibility—A competitive advantage for small firms,” Strategic Management Journal, 12(2), pp. 104-114.
[11] Foley, A., Fahy, J. 2004 “Towards a further understanding of the development of market orientation in the firm: a conceptual framework based on the market-sensing capability,” Journal of Strategic Marketing, 12(4), pp. 219-230.
[12] Google Trends Retrieved May 23, 2012, from http://www.google.com/trends
Guha, R., McCool, R., and Miller, E. 2003. “Semantic Search,” Proceedings of the WWW2003, Budapest
[13] Hafeez, K., Essmail, E.A. 2007. “Evaluating organization core competences and associated personal competencies using analytical hierarchy process,” Management Research News, 30(8), pp. 530-547.
[14] Horie, K., Ohsawa,Y. 2006. “Product Designed on Scenario Maps Using Pictorial KeyGraph,” WSEAS Transaction on Information Science and Application, 3(7), pp. 1324-1331
[15]
[16] Lancaster, F.W. 1991. “Indexing and Abstracting in Theory and Practice,” Ann Arbor, Gushing-Malloy Inc.
[17] Lin, H.C., Jang, J.S. 1998. “Survey and Implementation of Clustering Algorithm,” MS Thesis, Tsing Hua University, Taiwan, R.O.C.
[18] Madhavaram. S., Appan, R. 2010. “Developing Complex, Business-to-Business Product: Issues and Implications,” Management Research Review, 33(7), pp. 715-733.
[19] Nakata, C., Zhu, Z., Izberk-Bilgin E. 2011. “Integrating marketing and information services functions: A complementarity and competence perspective,” Journal of the Academy of Marketing Science
[20] Narver, J.C., Slater, S.F. 1990. “The Effect of a Market Orientation on Business Profitability. Journal of Marketing,” 54(4), pp. 20-35
[21] Ohsawa, Y., McBurney, P. 2003. “Chance Discovery,” Springer Verlag.
[22] Ohsawa, Y.,: Date Crystallization. 2005. “Chance Discovery Extended For Dealing With Unobservable Events,” New Math. Nat. Sci., 1(3), pp. 373-392.
[23] Okazaki, N., Ohsawa, Y.: Polaris. 2003. “An Integrated Data Miner for Chance Discovery,” in Proceedings of the 3rd International Workshop of Chance Discovery and Its Management in conjunction with International Human Computer puInteraction, Conference (HCI ’03), pp. 27–30. Crete, Greece
[24] Olavarrieta, S., Friedmann, R. 1999. “Market-oriented culture, knowledgerelated resources, reputational assets and superior performance: a conceptual framework,” Journal Strategic Marketing, 7, pp. 215–228
[25] Olavarrieta, S., Friedmann, R. 2008. ”Market orientation, knowledge-related resources and firm performance,” Journal of Business Research, 61(6), pp. 623-630.
[26] Porter, M.E.1998. "The Competitive Advantage of Nations,” Free Press, New York
[27] Raju, P.S., Lonial, S.C., Crum M.D. 2011 "Market orientation in the context of SMEs: A conceptual framework," Journal of Business Research
[28] Rush, J.E., Salvadorm R., Zamora, A. 1971. “Automatic abstracting and indexing. II. Production of indicative abstracts by application of contextual inference and syntactic coherence criteria,” Journal of the American Society for Information Science, 22(3), pp. 260-274.
[29] Salavou, H. 2002. “Profitability in market-oriented SMEs: does product innovation matter?” European Journal of Innovation Management, 5 (3), 164-171.
[30] Salton, G., Gill, M. 1983. “Introduction to Modern Information Retrieval,” McGraw-Hill College.School Press, Boston, Mass.
[31] Singh, K. 1997. “The impact of technological complexity and interfirm cooperation on business Survival,” Academy of Management Journal, 40 (2), pp. 339-67.
[32] Tushman, Michael L., O’Reilly and Charles A. 1997. “Winning through innovation: A practical guide to leading organizational change and renewal,” Harvard University Press. Boston, MA, U.S..
[33] Vargo, S.L., Lusch, R.F. 2004. “Evolving to a new dominant logic for marketing,” Journal of Marketing, 68(1), pp.1-18
[34] Wernerfelt, B. “A resource-based view of the firm. 1984.” Strategic Management Journal. 5(2), pp. 171-180 .
[35] Yoon, B., Park, Y. 2004. “A text-mining-based patent network: Analytical tool for high-technology trend. Journal of High Technology Management Research,” 15, pp. 37-50.
[36] Jaworski, B., Kohli, A. K., Sahay, A., 2000. “Market-Driven Versus Driving Markets. Journal of Science January,” 28(1), pp. 45-54.
[37] Huang, C.H., Chen, S.T. 2008. “A Study of Book Title Feature Extraction Base on The Automatic Classification – An Example of Bibliography Automatically Classified System,” LIS Thesis, Fu Jen Catholic University, Taiwan, R.O.C.
[38] Guest, G., Bunce, A. Johnson, L., 2006. “How Many Interviews Are Enough? An Experiment with Data Saturation and Variability. Field Methods,” 18(15), pp. 37-50.
[39] Strauss, A. L., 1987. “An Introduction to Codes and Coding. Qualitative Analysis fir Social Science ” pp. 27.
[40] Henver, A. R., March, S. T., Park, J., Ram, S., 2004. “DESIGN SCIENCE IN INFORMATION SYSTEMS RESEARCH. MIS Quarterly,” 28(1), pp. 75-105.
[41] GAO, Y. F., 2005. E-CommonWealth, 57, p. 154
描述 碩士
國立政治大學
資訊管理研究所
100356029
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100356029
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.advisor Yuan, Soe Tysren_US
dc.contributor.author (Authors) 沈品勳zh_TW
dc.contributor.author (Authors) Shen, Pin Hsunen_US
dc.creator (作者) 沈品勳zh_TW
dc.creator (作者) Shen, Pin Hsunen_US
dc.date (日期) 2013en_US
dc.date.accessioned 1-Jul-2014 12:06:06 (UTC+8)-
dc.date.available 1-Jul-2014 12:06:06 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2014 12:06:06 (UTC+8)-
dc.identifier (Other Identifiers) G0100356029en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/67095-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 100356029zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 市場導向指的是一種辨識市場狀態和顧客需求的企業理論，可以藉由不同的市場情報蒐集來達成。由此，其中的「市場感知能力」和「市場連結能力」能夠幫助企業不斷地修正、改進、創新及再定義原本的市場觀點，並研究市場中所有角色之間的關係。本研究致力於如何以文字探勘、資料探勘及機會發掘等理論創造一個服務的資訊系統來提升這兩個能力。運用本系統可以協助企業在不同市場中找到潛在資源及合作夥伴以共創複合性產品。換句話說，以這種開放關係和不同公司的共創方式更能達到相互曝光、產品與服務互補的效果。而更好的市場導向可以幫助企業間創造出更好的複合式產品並達到利基市場的競爭優勢。zh_TW
dc.description.abstract (摘要) Market orientation refers to the business philosophy that focuses on identifying and meeting the stated or hidden needs of customers through various approaches of intelligence gathering activities. To this end, two important capabilities, market sensing and market relating, are to enable business to formulate, examine, modify, renovate and redefine their market views and investigate among all players in the market. This study focuses on how to exploit information system as a service to facilitate the acts of the market sensing and market relating capabilities in terms of information technologies of the text mining technique and the chance discovery theory. In addition, this service would help various businesses seek new, necessary and related resources or fellow companies for each other to cooperate to form a complex service product from different markets. In other words, cooperating in the open relationship, different companies attain more possibility to mutually expose their features, product or service, which achieves a marketing for those companies in different markets as well, and better market orientation is also avail business to make better complex product or service for niche market to get competitive advantages.en_US
dc.description.tableofcontents Abstract i
Figure Content v
Table Content vii
CHAPTER 1 INTRODUCTION 1
1.1 Background and Motivation 1
1.2 Research Question 3
1.3 Research Method 5
1.4 Purpose and Contribution 5
1.5 Content Organization 7
CHAPTER 2 LITERATURE REVIEW 10
2.1 Market Orientation 10
2.2 Operant Resource Capability 12
2.3 Market Sensing Capability 13
2.4 Term processing technique 16
2.4.1 Word Segmentation: 16
2.4.2 Term weighting schemes 16
2.5 Vector Space Model 18
2.5.1 Term-Document Matrix 19
2.5.2 Similarity Calculation 19
2.6 Document Clustering: 20
2.7 News Event tracking and detecting 21
2.8 Story, Event and Topic 23
2.9 Market Relating Capability 23
2.10 Chance Discovery 26
2.10.1. KeyGraph 27
2.10.2. Data Crystallization 28
CHAPTER 3 PROSPERITY TAIWAN INTEGRATED PROJECT 30
3.1 Taiwan’s Economic Strengths and Current Economic Background 30
3.2 The “Prosperity” in Prosperity Taiwan 31
3.3 Vision of Prosperity Taiwan 31
3.4 Culture, Arts and Creativity as an Example 31
3.5 Intelligent Service Machines to aid Economic Transformation 32
3.5.1 The V+ Platform 33
3.5.2 Application Scenario of V+ platform 35
3.5.3 Application Scenario of Sourcing+ 36
CHAPTER 4 METHODOLOGY 41
4.1 Conceptual Model 41
4.2 System Architecture 45
4.3 Market Sensing 46
4.3.1 Story Sensing Module 47
4.3.2 Event Detecting and Tracking Module 52
4.4 Market Relating 54
4.4.1 Chance Discovery Module 55
4.4.2 Existing Chance Module 63
4.4.3 New Chance Module 65
CHAPTER 5 APPLICATION SCENARIO 68
5.1 An Application Scenario 68
5.2 Service Blueprint 74
CHAPTER 6 EVALUATION 76
6.1 Propositions 77
6.2 Assumptions 79
6.3 Experimental Design and Results 80
6.3.1 Experiments Design 80
6.3.2 Propositions Verification and Results 93
6.4 Discussion 120
6.4.1 Proposition 120
6.4.2 Other Discussion 123
CHAPTER 7 CONCLUSION 131
7.1 Research Contribution 133
7.2 Limitation 135
7.3 Future Work 137
REFERENCES a		zh_TW
dc.format.extent 6098894 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100356029en_US
dc.subject (關鍵詞) 中小企業zh_TW
dc.subject (關鍵詞) 操作性資源zh_TW
dc.subject (關鍵詞) 市場感知能力zh_TW
dc.subject (關鍵詞) 市場連結能力zh_TW
dc.subject (關鍵詞) 文字探勘zh_TW
dc.subject (關鍵詞) 機會發掘zh_TW
dc.subject (關鍵詞) SMEsen_US
dc.subject (關鍵詞) Operant Resourceen_US
dc.subject (關鍵詞) Sensing capabilityen_US
dc.subject (關鍵詞) Market Relating capabilityen_US
dc.subject (關鍵詞) text miningen_US
dc.subject (關鍵詞) Chance discoveryen_US
dc.title (題名) 市場趨勢導向機會發掘之服務價值創新zh_TW
dc.title (題名) Market-Oriented Chance Discovery toward Service Value Creationen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) [1] Acs, Z.J., Audretsch, D.B. 1987. "Innovation, Market Structure, and Firm Size," The Review of Economics and Statistics, MIT Press, 69(4), pp. 567-74.
[2] Alexa. Retrieved August 15, 2012, from http://www.alexa.com
[3] Allan, J., Carbonel, Doddington, J.l., Yamron, G.J., Yang, Y. 1998. “Topic detection and tracking pilot study: Final report.” In Proceedings of the DARPA Broadcast News Transcription and Understanding Workshop
[4] Anderson, Chris. 2004. “The long tail,” Wired Magazine, 12 (10).
[5] Anderson, J.C., Kumar, N., Narus, J. A. 2007. “Value Merchants: Demonstrating and Documenting Superior Value in Business Markets,” Harvard Business School Press, U.S.
[6] Chen, H.H., Huang, S.J. 1999. “A summarization system for Chinese New from multiple source,” Proceedings of 4th International Workshop on Information Retrieval with Asia Language, pp, 1-7.
[7] Chen, M.J., and Hambrick, D.C. 1995. “Speed, Stealth, and Selective Attack: How Small Firms Differ from Large Firms in Competitive Behavior,” Academy of Management Journal, 38(2), pp. 453-482.
[8] Coviello, Nicole E., Roderick J. Brodie, and Hugh J. Munro. 2000. “An Investigation of Marketing Practice by Firm Size,”Journal of Business Venturing, 15 (5/6), pp. 523–45.
[9] Day, G.S. 1999. “Managing market relationships. Journal of the Academy of Marketing Science,” 28(1), 24-30
[10] Fiegenbaum, A., Karrnani, A. 1991. “Output flexibility—A competitive advantage for small firms,” Strategic Management Journal, 12(2), pp. 104-114.
[11] Foley, A., Fahy, J. 2004 “Towards a further understanding of the development of market orientation in the firm: a conceptual framework based on the market-sensing capability,” Journal of Strategic Marketing, 12(4), pp. 219-230.
[12] Google Trends Retrieved May 23, 2012, from http://www.google.com/trends
Guha, R., McCool, R., and Miller, E. 2003. “Semantic Search,” Proceedings of the WWW2003, Budapest
[13] Hafeez, K., Essmail, E.A. 2007. “Evaluating organization core competences and associated personal competencies using analytical hierarchy process,” Management Research News, 30(8), pp. 530-547.
[14] Horie, K., Ohsawa,Y. 2006. “Product Designed on Scenario Maps Using Pictorial KeyGraph,” WSEAS Transaction on Information Science and Application, 3(7), pp. 1324-1331
[15]
[16] Lancaster, F.W. 1991. “Indexing and Abstracting in Theory and Practice,” Ann Arbor, Gushing-Malloy Inc.
[17] Lin, H.C., Jang, J.S. 1998. “Survey and Implementation of Clustering Algorithm,” MS Thesis, Tsing Hua University, Taiwan, R.O.C.
[18] Madhavaram. S., Appan, R. 2010. “Developing Complex, Business-to-Business Product: Issues and Implications,” Management Research Review, 33(7), pp. 715-733.
[19] Nakata, C., Zhu, Z., Izberk-Bilgin E. 2011. “Integrating marketing and information services functions: A complementarity and competence perspective,” Journal of the Academy of Marketing Science
[20] Narver, J.C., Slater, S.F. 1990. “The Effect of a Market Orientation on Business Profitability. Journal of Marketing,” 54(4), pp. 20-35
[21] Ohsawa, Y., McBurney, P. 2003. “Chance Discovery,” Springer Verlag.
[22] Ohsawa, Y.,: Date Crystallization. 2005. “Chance Discovery Extended For Dealing With Unobservable Events,” New Math. Nat. Sci., 1(3), pp. 373-392.
[23] Okazaki, N., Ohsawa, Y.: Polaris. 2003. “An Integrated Data Miner for Chance Discovery,” in Proceedings of the 3rd International Workshop of Chance Discovery and Its Management in conjunction with International Human Computer puInteraction, Conference (HCI ’03), pp. 27–30. Crete, Greece
[24] Olavarrieta, S., Friedmann, R. 1999. “Market-oriented culture, knowledgerelated resources, reputational assets and superior performance: a conceptual framework,” Journal Strategic Marketing, 7, pp. 215–228
[25] Olavarrieta, S., Friedmann, R. 2008. ”Market orientation, knowledge-related resources and firm performance,” Journal of Business Research, 61(6), pp. 623-630.
[26] Porter, M.E.1998. "The Competitive Advantage of Nations,” Free Press, New York
[27] Raju, P.S., Lonial, S.C., Crum M.D. 2011 "Market orientation in the context of SMEs: A conceptual framework," Journal of Business Research
[28] Rush, J.E., Salvadorm R., Zamora, A. 1971. “Automatic abstracting and indexing. II. Production of indicative abstracts by application of contextual inference and syntactic coherence criteria,” Journal of the American Society for Information Science, 22(3), pp. 260-274.
[29] Salavou, H. 2002. “Profitability in market-oriented SMEs: does product innovation matter?” European Journal of Innovation Management, 5 (3), 164-171.
[30] Salton, G., Gill, M. 1983. “Introduction to Modern Information Retrieval,” McGraw-Hill College.School Press, Boston, Mass.
[31] Singh, K. 1997. “The impact of technological complexity and interfirm cooperation on business Survival,” Academy of Management Journal, 40 (2), pp. 339-67.
[32] Tushman, Michael L., O’Reilly and Charles A. 1997. “Winning through innovation: A practical guide to leading organizational change and renewal,” Harvard University Press. Boston, MA, U.S..
[33] Vargo, S.L., Lusch, R.F. 2004. “Evolving to a new dominant logic for marketing,” Journal of Marketing, 68(1), pp.1-18
[34] Wernerfelt, B. “A resource-based view of the firm. 1984.” Strategic Management Journal. 5(2), pp. 171-180 .
[35] Yoon, B., Park, Y. 2004. “A text-mining-based patent network: Analytical tool for high-technology trend. Journal of High Technology Management Research,” 15, pp. 37-50.
[36] Jaworski, B., Kohli, A. K., Sahay, A., 2000. “Market-Driven Versus Driving Markets. Journal of Science January,” 28(1), pp. 45-54.
[37] Huang, C.H., Chen, S.T. 2008. “A Study of Book Title Feature Extraction Base on The Automatic Classification – An Example of Bibliography Automatically Classified System,” LIS Thesis, Fu Jen Catholic University, Taiwan, R.O.C.
[38] Guest, G., Bunce, A. Johnson, L., 2006. “How Many Interviews Are Enough? An Experiment with Data Saturation and Variability. Field Methods,” 18(15), pp. 37-50.
[39] Strauss, A. L., 1987. “An Introduction to Codes and Coding. Qualitative Analysis fir Social Science ” pp. 27.
[40] Henver, A. R., March, S. T., Park, J., Ram, S., 2004. “DESIGN SCIENCE IN INFORMATION SYSTEMS RESEARCH. MIS Quarterly,” 28(1), pp. 75-105.
[41] GAO, Y. F., 2005. E-CommonWealth, 57, p. 154		zh_TW