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題名 共同工作咖啡館之商業計劃
Rocket’s Co-working Coffee Shop Business Plan
作者 廖雯珊
貢獻者 吳文傑
Jack Wu
廖雯珊
關鍵詞 共同工作咖啡館
商業計劃
共同工作
咖啡館
Rocket’s Co-working Coffee Shop
Business Plan
Co-working
Coffee Shop
日期 2013
上傳時間 1-Jul-2014 12:11:05 (UTC+8)
摘要 “Premium services will be offered by a cup of coffee” which is a relatively new business model in Taiwan. Thanks to the internet booming in recent years, it becomes less and less difficult for people to create new businesses; which leads to co-working spaces largely increasing their numbers in the world, especially in the U.S.A. and in Europe. It has become a global trend where people go to work and go to socialize. However, there are few co-working spaces existing in Asia, especially in Taiwan; their spaces are not cheap or one has to pay membership fee.
     You may or may not ever hear about the “Garage Café” in Beijing which is currently running a very successful business. It offers a low cost but high efficiency work space to entrepreneurs, start-up companies and many young people who have dreams of doing business. Our ideal is to introduce this type of business model in Taiwan; our goal is not aimed to make big profits but to bring a lot of business opportunities to boost the Taiwanese economy and to lead Taiwanese products to global markets.
Contents
     Abstract 1
     I. Executive Summary 2
     1. Mission 2
     2. Object 3
     3. Keys to Success 3
     4. Motivation 5
     II. Background 5
     III. Target Market 8
     IV. Options and Available Services for People in the Target Market in Taiwan 9
     V. Why We Think a Co-Working Space is the Ideal Option to Attend this Market Demand 10
     VI. Our Value Proposition 11
     1. The Company 11
     2. What People Value in a Co-working Space 11
     3. Comparison between Possible Competitors and Us 13
     4. SWOT Analysis 16
     VII. Operational Plan 18
     1. Location 18
     2. The Design of Our Facilities 19
     3. Our Services 20
     4. Creating Community through Activities 22
     VIII. Financial Plan 22
     1. Revenue Forecast 23
     2. Personnel Plan 25
     3. Budget 25
     4. Cash Flow Assumptions 27
     5. Profit and Loss Statement 28
     6. Balance Sheet 31
     7. Cash Flow Statement 32
     IX. Our Team 35
     X. Reference 38
     XI. Appendix 39
參考文獻 [1] HiredTurf Co-working Space in Singapore. Retrieved 20 Feb 2014
     http://hiredturf.com/promotions/
     [2] The Co-Working space concept by Anne Leforestier. Retrieved 25 Feb 2014http://www.iimahd.ernet.in/users/anilg/files/Articles/Co-working%20space.pdf
     [3] SingTel Innov8 (Innov8). Retrieved 08 March 2014
     http://innov8.singtel.com/about.html
     [4] 8 Perks of Coworking Spaces for Savvy Entrepreneurs by Allison Canty — Published in Entrepreneurship, Startup on July 23rd, 2012 Retrieved 08 March 2014
     http://grasshopper.com/blog/8-perks-co-working-spaces/
     [5] How To Fund Your Coworking Space Posted September 28, 2011 by Alex Hillman & filed under business, coworking. Retrieved 18 March 2014
     http://dangerouslyawesome.com/2011/09/how-to-fund-your-coworking-space/
     [6] Deskmag Profitable coworking business models by CARSTEN FOERTSCH
     PUBLISHED 2011-03-21. Retrieved 18 March 2014
     http://www.deskmag.com/en/profitable-coworking-space-business-models-189
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933029
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098933029
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Jack Wuen_US
dc.contributor.author (Authors) 廖雯珊zh_TW
dc.creator (作者) 廖雯珊zh_TW
dc.date (日期) 2013en_US
dc.date.accessioned 1-Jul-2014 12:11:05 (UTC+8)-
dc.date.available 1-Jul-2014 12:11:05 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2014 12:11:05 (UTC+8)-
dc.identifier (Other Identifiers) G0098933029en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/67134-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 98933029zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) “Premium services will be offered by a cup of coffee” which is a relatively new business model in Taiwan. Thanks to the internet booming in recent years, it becomes less and less difficult for people to create new businesses; which leads to co-working spaces largely increasing their numbers in the world, especially in the U.S.A. and in Europe. It has become a global trend where people go to work and go to socialize. However, there are few co-working spaces existing in Asia, especially in Taiwan; their spaces are not cheap or one has to pay membership fee.
     You may or may not ever hear about the “Garage Café” in Beijing which is currently running a very successful business. It offers a low cost but high efficiency work space to entrepreneurs, start-up companies and many young people who have dreams of doing business. Our ideal is to introduce this type of business model in Taiwan; our goal is not aimed to make big profits but to bring a lot of business opportunities to boost the Taiwanese economy and to lead Taiwanese products to global markets.
zh_TW
dc.description.abstract (摘要) Contents
     Abstract 1
     I. Executive Summary 2
     1. Mission 2
     2. Object 3
     3. Keys to Success 3
     4. Motivation 5
     II. Background 5
     III. Target Market 8
     IV. Options and Available Services for People in the Target Market in Taiwan 9
     V. Why We Think a Co-Working Space is the Ideal Option to Attend this Market Demand 10
     VI. Our Value Proposition 11
     1. The Company 11
     2. What People Value in a Co-working Space 11
     3. Comparison between Possible Competitors and Us 13
     4. SWOT Analysis 16
     VII. Operational Plan 18
     1. Location 18
     2. The Design of Our Facilities 19
     3. Our Services 20
     4. Creating Community through Activities 22
     VIII. Financial Plan 22
     1. Revenue Forecast 23
     2. Personnel Plan 25
     3. Budget 25
     4. Cash Flow Assumptions 27
     5. Profit and Loss Statement 28
     6. Balance Sheet 31
     7. Cash Flow Statement 32
     IX. Our Team 35
     X. Reference 38
     XI. Appendix 39
-
dc.description.tableofcontents Contents
     Abstract 1
     I. Executive Summary 2
     1. Mission 2
     2. Object 3
     3. Keys to Success 3
     4. Motivation 5
     II. Background 5
     III. Target Market 8
     IV. Options and Available Services for People in the Target Market in Taiwan 9
     V. Why We Think a Co-Working Space is the Ideal Option to Attend this Market Demand 10
     VI. Our Value Proposition 11
     1. The Company 11
     2. What People Value in a Co-working Space 11
     3. Comparison between Possible Competitors and Us 13
     4. SWOT Analysis 16
     VII. Operational Plan 18
     1. Location 18
     2. The Design of Our Facilities 19
     3. Our Services 20
     4. Creating Community through Activities 22
     VIII. Financial Plan 22
     1. Revenue Forecast 23
     2. Personnel Plan 25
     3. Budget 25
     4. Cash Flow Assumptions 27
     5. Profit and Loss Statement 28
     6. Balance Sheet 31
     7. Cash Flow Statement 32
     IX. Our Team 35
     X. Reference 38
     XI. Appendix 39
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098933029en_US
dc.subject (關鍵詞) 共同工作咖啡館zh_TW
dc.subject (關鍵詞) 商業計劃zh_TW
dc.subject (關鍵詞) 共同工作zh_TW
dc.subject (關鍵詞) 咖啡館zh_TW
dc.subject (關鍵詞) Rocket’s Co-working Coffee Shopen_US
dc.subject (關鍵詞) Business Planen_US
dc.subject (關鍵詞) Co-workingen_US
dc.subject (關鍵詞) Coffee Shopen_US
dc.title (題名) 共同工作咖啡館之商業計劃zh_TW
dc.title (題名) Rocket’s Co-working Coffee Shop Business Planen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) [1] HiredTurf Co-working Space in Singapore. Retrieved 20 Feb 2014
     http://hiredturf.com/promotions/
     [2] The Co-Working space concept by Anne Leforestier. Retrieved 25 Feb 2014http://www.iimahd.ernet.in/users/anilg/files/Articles/Co-working%20space.pdf
     [3] SingTel Innov8 (Innov8). Retrieved 08 March 2014
     http://innov8.singtel.com/about.html
     [4] 8 Perks of Coworking Spaces for Savvy Entrepreneurs by Allison Canty — Published in Entrepreneurship, Startup on July 23rd, 2012 Retrieved 08 March 2014
     http://grasshopper.com/blog/8-perks-co-working-spaces/
     [5] How To Fund Your Coworking Space Posted September 28, 2011 by Alex Hillman & filed under business, coworking. Retrieved 18 March 2014
     http://dangerouslyawesome.com/2011/09/how-to-fund-your-coworking-space/
     [6] Deskmag Profitable coworking business models by CARSTEN FOERTSCH
     PUBLISHED 2011-03-21. Retrieved 18 March 2014
     http://www.deskmag.com/en/profitable-coworking-space-business-models-189
zh_TW