| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 古麗娟 | zh_TW |
| dc.contributor.author (Authors) | Melissa Marie Koo Hun | en_US |
| dc.creator (作者) | 古麗娟 | zh_TW |
| dc.creator (作者) | Melissa Marie Koo Hun | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 1-Jul-2014 12:11:48 (UTC+8) | - |
| dc.date.available | 1-Jul-2014 12:11:48 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2014 12:11:48 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0101933043 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/67141 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 101933043 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | MyBao helps women to find eco-friendly alternatives for cosmetics, skin care and personal care products, while looking for sustainable solutions that contribute to the environment as well as their personal welfare. Our business will be a window for companies in the organic and natural care industry to reach out to a specific group of customers who share the same “green” vision. In addition, MyBao’s platform allows for customers’ data collection, which will provide companies with real-time information of trends and preferences.Through an online subscription service, women will receive a monthly “surprise” personal eco bag, which will contain curated travel-size organic and natural products that will match their preferences and needs, according to a personal survey completed at the moment of subscription. Full-size products will also be available in our website for customers to purchase, should they like the products they were sent in their monthly MyBao. Based on the information collected from the surveys, MyBao can provide partner companies with valuable real-time information of customers’ purchasing trends (big data).MyBao’s business model allows for different sources of revenue streams: (1) monthly subscription fees by users, (2) cut/percentage from the sales of full-size products, (3) advertising and product “featuring” option for our partner companies to prioritize their products in our website, (4) big data sale to our partner companies. | en_US |
| dc.description.tableofcontents | Table of Contents1. Executive Summary 12. Company Summary 22.1 Our Mission 32.2 Our Vision 32.3 Company Ownership 32.4 Start-up Summary 3Table 1 – Start-up Summary 33. MyBao Service 43.1 What is the problem? 4Figure 1 – What is the problem? 53.2 What is our proposed solution? 5Figure 2 – Our Product 63.3 Business Flow Diagram 7Figure 3 – Business Flow Diagram 74. Business Model 84.1 Customer Segments 84.2 Value Propositions 84.3 Channels 94.4 Customer Relationships 94.5 Revenue Streams 104.6 Key Resources 104.7 Key Activities 114.8 Key Partners 124.9 Cost Structure 125. Market Analysis Summary 135.1 Market Segmentation 13Table 2 – Potential Customers 135.2 Market Breakdown Analysis 136. Strategy and Implementation Summary 166.1 SWOT Analysis 166.1.1. Strengths: 166.1.2. Weaknesses: 176.1.3. Opportunities: 176.1.4. Threats: 186.2 Sales Forecast 19Table 3 – Sales Forecast 197. Competitor Analysis 197.1 Competitors 19Table 4 – Our Competitors 207.2 Competitive Edge 217.3 Positioning 21Figure 4 – Positioning 228. Marketing Strategy 228.1 Product 228.2 Pricing 23Table 5 – Pricing 238.3 Promotion 248.4 Place (Distribution) 249. Market Risks 259.1 Threat of new entrants 259.2 Rivalry among competitors 259.3 Bargaining power of buyers 259.4 Bargaining power of suppliers 269.5 Threat of substitute products 2610. Financial Highlights 2710.1 Start-up Summary 27Table 6 – Start-up Summary 2710.2 Projected Break-Even Analysis 28Table 7 – Projected Break-Even Analysis 2810.3 Pro Forma Profit and Loss 29Table 8 – Pro Forma Profit and Loss 2910.4 Pro Forma Cash Flow 30Table 9 – Pro Forma Cash Flow 3010.5 Pro Forma Balance Sheet 31Table 10 – Pro Forma Balance Sheet 31References 32Appendix 34Figure 5 - Preferred Methods of Shopping (Global) 34Figure 6 - The Nielsen Global Survey of Digital’s Influence on Grocery Shopping (2012) 35Figure 7 - B2C E-Commerce Sales Share Worldwide 36Table 11 - Fixed and Variable Costs 37 | zh_TW |
| dc.format.extent | 1390536 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0101933043 | en_US |
| dc.subject (關鍵詞) | Beauty | zh_TW |
| dc.subject (關鍵詞) | Eco-friendly | zh_TW |
| dc.subject (關鍵詞) | Cosmetics | zh_TW |
| dc.subject (關鍵詞) | Organic | zh_TW |
| dc.subject (關鍵詞) | Beauty | en_US |
| dc.subject (關鍵詞) | Eco-friendly | en_US |
| dc.subject (關鍵詞) | Cosmetics | en_US |
| dc.subject (關鍵詞) | Organic | en_US |
| dc.title (題名) | 賣寶商業企劃書 | zh_TW |
| dc.title (題名) | MyBao Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | ReferencesAccenture (2011). Asia Consumer Product Trends: Implications for Retailers and Manufacturers. Retrieved from: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Emerging-Trends-Online-Version.pdfCorsi, Vic (2011, June). Marketing to the Modern Asian Woman: Trends to Watch. Retrieved from: http://www.wpp.com/wpp/marketing/branding/marketing-to-the-modern-asian-woman/Cosmetics & Toiletries Science Applied (2013, June 26). Demand for organic beauty to grow to over $13 billion by 2018. Retrieved from http://www.cosmeticsandtoiletries.com/formulating/category/natural/Demand-for-Organic-Beauty-to-Grow-to-Over-13-Billion-by-2018-Report-Says-213160491.html Łopaciuk, Aleksandra and Łoboda, Mirosław (2013, June). Global beauty industry trends in the 21st Century. Retrieved from http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-365.pdfThe Nielsen Company (2013, July). New Wealth, New World; How and Why We Shop Around The Globe. Retrieved from: http://es.nielsen.com/site/documents/NielsenGlobalConsumerReportJuly2013.pdfThe Nielsen Company (2012, Quarter 3). State of the Asian American Consumer. Growing Market, Growing Impact. Retrieved from: http://www.nielsen.com/content/dam/corporate/us/en/microsites/publicaffairs/StateoftheAsianAmericanConsumerReport.pdfThe Nielsen Company (2012). Find out what shoppers really think with shoppers trends 2012. Retrieved from http://tw.en.acnielsen.com/documents/ShopperTrends2012TWen.pdfTransparency Market Research (2013, June 26). Organic personal care products market for skin care, hair care, oral care and cosmetics - global industry analysis, size, share, growth, trends and forecast, 2012 – 2018. Retrieved from http://www.transparencymarketresearch.com/organic-personal-care-products.html | zh_TW |
