| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 吳佳豪 | zh_TW |
| dc.contributor.author (Authors) | Wu, Charlie | en_US |
| dc.creator (作者) | 吳佳豪 | zh_TW |
| dc.creator (作者) | Wu, Charlie | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 1-Jul-2014 12:12:24 (UTC+8) | - |
| dc.date.available | 1-Jul-2014 12:12:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2014 12:12:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G1009330051 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/67145 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933005 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | 禮多-禮品購物網站創業計畫 | zh_TW |
| dc.description.abstract (摘要) | Riddle.com.tw - Gift Shopping Website Business Plan | en_US |
| dc.description.abstract (摘要) | 1. Executive Summary 1 2. The company, objectives, and management team 2 2.1 Company Profile 2 2.2 Mission 2 i.) Value Proposition: Brand owner of products distributed by Riddle.com.tw 2 ii.) Value Proposition: Other distributors and independent designers 2 iii.) Value Proposition: Consumers 2 2.3 Vision 3 2.4 Business Objectives 3 2.5 Management Team 3 3. The market and target audience 5 3.1 Market Analysis 5 3.2 Consumer Behavior 11 3.3 Gift Market and Consumer Gift Purchase Behavior 15 3.4 Target Audience 18 4. The product and Services 21 4.1 Business Scenario 21 4.2 Business Model Concept – Riddle.com.tw 23 4.3 The Product Offerings 24 4.3.1 Riddle.com.tw’s own distributed brands and products 27 4.3 Key partners – Distributors of premium foreign brands and independent designers 30 4.4 Design Themes for Riddle.com.tw 32 4.5 Website Design Concept 33 5 Marketing & Sales 39 5.1 Marketing Objectives 39 5.2 Marketing Strategies 39 5.2.1 Co-Branding 40 5.2.2 Social Media 41 5.2.3 Search Engine Optimization 42 5.2.4 Word of Mouth 44 5.2.5 Customer Loyalty Programs 44 5.2.6 Online Advertising (Paid Media) 45 5.2.7 Cross Promotions 46 5.3 Competition 47 5.3.1. Competitive Analysis 48 5.4 SWOT Analysis 49 5.5 Pricing Strategies 50 6 Operational Plan 52 6.1 Company Setup and Domain Name Registration 52 6.2 Online Shop Planning and Development 52 6.1 Import Tariffs, Shipping and Handling 58 6.2 Employees 59 7 Financial 61 7.1 Startup Milestone and Cost Analysis 61 7.1 Demand & Sales Forecast 61 7.2 Financial & Cash Flow Projections 65 7.2.1 The Cost Of Goods Sold 65 7.2.2 The Selling, General & Administrative Expenses 65 7.2.3 Funding 65 7.2.4 Break Even Analysis 66 7.2.5 Cash Flow Budget 67 7.3 Profit and Loss Projection 69 8 Conclusion & Potential Risks 72 | - |
| dc.description.tableofcontents | 1. Executive Summary 1 2. The company, objectives, and management team 2 2.1 Company Profile 2 2.2 Mission 2 i.) Value Proposition: Brand owner of products distributed by Riddle.com.tw 2 ii.) Value Proposition: Other distributors and independent designers 2 iii.) Value Proposition: Consumers 2 2.3 Vision 3 2.4 Business Objectives 3 2.5 Management Team 3 3. The market and target audience 5 3.1 Market Analysis 5 3.2 Consumer Behavior 11 3.3 Gift Market and Consumer Gift Purchase Behavior 15 3.4 Target Audience 18 4. The product and Services 21 4.1 Business Scenario 21 4.2 Business Model Concept – Riddle.com.tw 23 4.3 The Product Offerings 24 4.3.1 Riddle.com.tw’s own distributed brands and products 27 4.3 Key partners – Distributors of premium foreign brands and independent designers 30 4.4 Design Themes for Riddle.com.tw 32 4.5 Website Design Concept 33 5 Marketing & Sales 39 5.1 Marketing Objectives 39 5.2 Marketing Strategies 39 5.2.1 Co-Branding 40 5.2.2 Social Media 41 5.2.3 Search Engine Optimization 42 5.2.4 Word of Mouth 44 5.2.5 Customer Loyalty Programs 44 5.2.6 Online Advertising (Paid Media) 45 5.2.7 Cross Promotions 46 5.3 Competition 47 5.3.1. Competitive Analysis 48 5.4 SWOT Analysis 49 5.5 Pricing Strategies 50 6 Operational Plan 52 6.1 Company Setup and Domain Name Registration 52 6.2 Online Shop Planning and Development 52 6.1 Import Tariffs, Shipping and Handling 58 6.2 Employees 59 7 Financial 61 7.1 Startup Milestone and Cost Analysis 61 7.1 Demand & Sales Forecast 61 7.2 Financial & Cash Flow Projections 65 7.2.1 The Cost Of Goods Sold 65 7.2.2 The Selling, General & Administrative Expenses 65 7.2.3 Funding 65 7.2.4 Break Even Analysis 66 7.2.5 Cash Flow Budget 67 7.3 Profit and Loss Projection 69 8 Conclusion & Potential Risks 72 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G1009330051 | en_US |
| dc.subject (關鍵詞) | 禮多 | zh_TW |
| dc.subject (關鍵詞) | 禮品 | zh_TW |
| dc.subject (關鍵詞) | 購物 | zh_TW |
| dc.subject (關鍵詞) | 網站 | zh_TW |
| dc.subject (關鍵詞) | 創業 | zh_TW |
| dc.subject (關鍵詞) | Riddle | en_US |
| dc.subject (關鍵詞) | Gift | en_US |
| dc.subject (關鍵詞) | Shopping | en_US |
| dc.subject (關鍵詞) | Website | en_US |
| dc.subject (關鍵詞) | Business | en_US |
| dc.title (題名) | 禮多-禮品購物網站創業計畫 | zh_TW |
| dc.title (題名) | Riddle.com.tw - Gift Shopping Website Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 陳映竹,資策會,台灣網路商店經營現況, 2012 陳映竹,資策會,2013台灣網路商店經營現況分析, 2014.02.07 陳映竹,資策會,2013台灣網友網路購物行為調查 2013.3.1 Trading Economics, 2014/05/30 http://www.tradingeconomics.com/taiwan/indicators Brain Magazine 動腦雜誌【調查報告】一千億客製化禮品商機的秘密 2009/08/05 http://www.brain.com.tw/News/RealNewsContent.aspx?ID=12935#ixzz335i95nai Brain Magazine 動腦雜誌【調查報告】禮品採購 哪些商品最討喜？2011/01/21 http://www.brain.com.tw/News/RealNewsContent.aspx?ID=15034 Brain Magazine 動腦雜誌 【名人文章】線上購物抉擇時間短暫 2012/12/26 http://www.brain.com.tw/Famous/FamousContent.aspx?ID=1035#ixzz3365ixul2 LSA International Official Website: http://www.lsa-international.com/ LUXASIA Official Website: http://www.luxasia.com.tw/ 陳舊 新周刊 愛送禮的中國人 2013.3.10 http://news.hexun.com.tw/2013-03-20/152300533.html Meg Chang, Taiwan Today, Internet use hits all-time high in Taiwan, 2012.7.10 http://taiwantoday.tw/ct.asp?xItem=193241&ctNode=421 Institute of Information Technology, 2012 Q4 Internet Subscribers in Taiwan,2013.11.05 http://www.find.org.tw/eng/news.asp?pos=0&subjectid=4&msgid=552 Fireclick, 2014.05.28 http://index.fireclick.com/fireindex.php?segment=0 Aswath Damodaran, NYU Stern, Industry averages (Global) – uValuedata.exl, 2014.01 http://people.stern.nyu.edu/adamodar/ www.stern.nyu.edu/~adamodar/pc/datasets/uValuedata.xls GiftU 禮尚網, 2014 http://www.giftu.com.tw/ Pinkoi, 2014 http://www.pinkoi.com/ Gifts.com, 2014 http://www.gifts.com/ | zh_TW |
