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題名 電子書閱讀器借閱服務之使用研究：以交通大學圖書館為例
Examining the Use of E-book Reader Lending Service in National Chiao Tung University Library
作者 張淑娟
Chang, Shu Chuan
貢獻者 蔡明月
Tsay, Ming Yueh
張淑娟
Chang, Shu Chuan
關鍵詞 電子書閱讀器借閱服務
數位閱讀
整合性科技接受模式
e-book reader lending service
digital reading
UTAUT
日期 2013
上傳時間 7-Jul-2014 11:11:06 (UTC+8)
摘要 近年來臺灣民眾的閱讀習慣開始改變，透過數位載具進行閱讀的人口逐漸增加。面對數位閱讀時代的來臨，圖書館為了推廣數位閱讀，陸續提供電子書閱讀器借閱服務。由於國內圖書館推動這項服務仍在起步階段，針對電子書閱讀器借閱服務之使用研究有其必要性。
因此，本研究以整合性科技接受模式為理論基礎，探討圖書館讀者對電子書閱讀器借閱服務之使用行為、行為意願及其影響因素，並分析讀者之性別、教育程度、學院別、數位閱讀載具使用經驗、電子書使用經驗等個人特徵，對影響因素與行為意願之調節效果。
本研究以交通大學的學生為研究對象，並以「交通大學圖書館電子書閱讀器借閱服務之使用調查」問卷為研究工具。問卷調查結果以描述統計、相關分析、多元迴歸分析與階層迴歸分析進行分析，研究結果如下：
1.讀者主要透過同儕分享得知電子書閱讀器借閱服務；
2.讀者使用電子書閱讀器借閱服務之主要動機為體驗使用iPad 2；
3.閱讀電子書是讀者使用電子書閱讀器借閱服務之主要用途；
4.網路免費電子書是讀者閱讀電子書的主要來源；
5.讀者主要利用Google或其他搜尋引擎查詢電子書；
6.讀者閱讀電子書時遭遇的困難以眼睛疲倦感與電子書內容不足佔最多數；
7.讀者對iPad 2閱讀電子書的整體經驗多數感到滿意；
8.讀者未借用iPad 2的最主要原因是不知有電子書閱讀器借閱服務，再者是iPad 2數量不足；
9.多數讀者願意使用電子書閱讀器借閱服務，也願意繼續使用該服務，並樂意推薦他人；
10.讀者使用電子書閱讀器借閱服務的行為意願之影響因素包括：績效期望、努力期望與社群影響，其中社群影響最具預測力；
11.讀者的性別、教育程度、學院別、數位閱讀載具使用經驗、電子書使用經驗等五項個人特徵對影響因素與行為意願之關係不具調節效果。
本研究針對上述結果加以討論，並提出相關建議，提供圖書館推行該服務，以及未來研究之參考。
In recent years people`s reading habits have begun to change, and the population of digital reading device users has been growing gradually. Face with the coming era of digital reading, libraries provide e-book reader lending services one after another in order to promote digital reading. Since the library services in Taiwan are still at the initial stage, it is necessary to examine the use of e-book reader lending service.
Therefore this study was based on UTAUT（Unified Theory of Acceptance and Use of Technology）. The purpose of this study was to investigate reader`s behavior, intention and determinants toward e-book reader lending service, and examine moderators of the relationships between determinants and intention, including gender, education, academy, digital reading device experience and e-book experience.
In this research, students at National Chiao Tung University were chosen as the testing participants. The instruments used in the study was the National Chiao Tung University Library E-book Reader Lending Service Use Survey. The data was analyzed by descriptive statistics, Pearson`s correlation, multiple regression analysis, and hierarchical regression. The findings of the study were as follows:
1.Most readers know about e-book reader lending service by peer sharing;
2.The motivation of most readers using e-book reader lending service is to try iPad 2;
3.Majority of readers use e-book reader lending service for reading e-books;
4.Most readers read e-books that are from internet and for free;
5.Majority of readers find e-books on Google or other search engines;
6.Most readers have difficulty with reading e-books because of eyestrain and lack of content;
7.Most readers feel satisfied with the e-book reading experience on the iPad 2;
8.Majority of readers have not borrowed the iPad 2 because of not knowing the service and lack of iPad 2;
9.Most readers willing to use e-book reader lending service and use the service continuously. They also willing to recommend others to use the service;
10.The determinants of intention to use e-book reader lending service among students at National Chiao Tung University include performance expectancy, effort expectancy, and social influence. The predictive power of social influence is highest among all determinants.
11.Personal characteristics of the readers including gender, education, academy, digital reading device experience and e-book experience don`t moderate the relationships between determinants and intention.
According to the findings above, this study provided some suggestions for libraries to promote the service, and future research suggestions.
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描述 碩士
國立政治大學
圖書資訊學數位碩士在職專班
101913006
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101913006
資料類型 thesis
dc.contributor.advisor 蔡明月zh_TW
dc.contributor.advisor Tsay, Ming Yuehen_US
dc.contributor.author (Authors) 張淑娟zh_TW
dc.contributor.author (Authors) Chang, Shu Chuanen_US
dc.creator (作者) 張淑娟zh_TW
dc.creator (作者) Chang, Shu Chuanen_US
dc.date (日期) 2013en_US
dc.date.accessioned 7-Jul-2014 11:11:06 (UTC+8)-
dc.date.available 7-Jul-2014 11:11:06 (UTC+8)-
dc.date.issued (上傳時間) 7-Jul-2014 11:11:06 (UTC+8)-
dc.identifier (Other Identifiers) G0101913006en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/67319-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 圖書資訊學數位碩士在職專班zh_TW
dc.description (描述) 101913006zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 近年來臺灣民眾的閱讀習慣開始改變，透過數位載具進行閱讀的人口逐漸增加。面對數位閱讀時代的來臨，圖書館為了推廣數位閱讀，陸續提供電子書閱讀器借閱服務。由於國內圖書館推動這項服務仍在起步階段，針對電子書閱讀器借閱服務之使用研究有其必要性。
因此，本研究以整合性科技接受模式為理論基礎，探討圖書館讀者對電子書閱讀器借閱服務之使用行為、行為意願及其影響因素，並分析讀者之性別、教育程度、學院別、數位閱讀載具使用經驗、電子書使用經驗等個人特徵，對影響因素與行為意願之調節效果。
本研究以交通大學的學生為研究對象，並以「交通大學圖書館電子書閱讀器借閱服務之使用調查」問卷為研究工具。問卷調查結果以描述統計、相關分析、多元迴歸分析與階層迴歸分析進行分析，研究結果如下：
1.讀者主要透過同儕分享得知電子書閱讀器借閱服務；
2.讀者使用電子書閱讀器借閱服務之主要動機為體驗使用iPad 2；
3.閱讀電子書是讀者使用電子書閱讀器借閱服務之主要用途；
4.網路免費電子書是讀者閱讀電子書的主要來源；
5.讀者主要利用Google或其他搜尋引擎查詢電子書；
6.讀者閱讀電子書時遭遇的困難以眼睛疲倦感與電子書內容不足佔最多數；
7.讀者對iPad 2閱讀電子書的整體經驗多數感到滿意；
8.讀者未借用iPad 2的最主要原因是不知有電子書閱讀器借閱服務，再者是iPad 2數量不足；
9.多數讀者願意使用電子書閱讀器借閱服務，也願意繼續使用該服務，並樂意推薦他人；
10.讀者使用電子書閱讀器借閱服務的行為意願之影響因素包括：績效期望、努力期望與社群影響，其中社群影響最具預測力；
11.讀者的性別、教育程度、學院別、數位閱讀載具使用經驗、電子書使用經驗等五項個人特徵對影響因素與行為意願之關係不具調節效果。
本研究針對上述結果加以討論，並提出相關建議，提供圖書館推行該服務，以及未來研究之參考。		zh_TW
dc.description.abstract (摘要) In recent years people`s reading habits have begun to change, and the population of digital reading device users has been growing gradually. Face with the coming era of digital reading, libraries provide e-book reader lending services one after another in order to promote digital reading. Since the library services in Taiwan are still at the initial stage, it is necessary to examine the use of e-book reader lending service.
Therefore this study was based on UTAUT（Unified Theory of Acceptance and Use of Technology）. The purpose of this study was to investigate reader`s behavior, intention and determinants toward e-book reader lending service, and examine moderators of the relationships between determinants and intention, including gender, education, academy, digital reading device experience and e-book experience.
In this research, students at National Chiao Tung University were chosen as the testing participants. The instruments used in the study was the National Chiao Tung University Library E-book Reader Lending Service Use Survey. The data was analyzed by descriptive statistics, Pearson`s correlation, multiple regression analysis, and hierarchical regression. The findings of the study were as follows:
1.Most readers know about e-book reader lending service by peer sharing;
2.The motivation of most readers using e-book reader lending service is to try iPad 2;
3.Majority of readers use e-book reader lending service for reading e-books;
4.Most readers read e-books that are from internet and for free;
5.Majority of readers find e-books on Google or other search engines;
6.Most readers have difficulty with reading e-books because of eyestrain and lack of content;
7.Most readers feel satisfied with the e-book reading experience on the iPad 2;
8.Majority of readers have not borrowed the iPad 2 because of not knowing the service and lack of iPad 2;
9.Most readers willing to use e-book reader lending service and use the service continuously. They also willing to recommend others to use the service;
10.The determinants of intention to use e-book reader lending service among students at National Chiao Tung University include performance expectancy, effort expectancy, and social influence. The predictive power of social influence is highest among all determinants.
11.Personal characteristics of the readers including gender, education, academy, digital reading device experience and e-book experience don`t moderate the relationships between determinants and intention.
According to the findings above, this study provided some suggestions for libraries to promote the service, and future research suggestions.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究動機 1
第二節 研究目的與問題 2
第三節 研究範圍與限制 5
第四節 名詞解釋 5
第二章 文獻探討 9
第一節 電子書閱讀器 9
第二節 數位閱讀行為 14
第三節 電子書閱讀器借閱服務之相關研究 22
第四節 整合性科技接受模式及其應用 26
第三章 研究設計與實施 35
第一節 研究架構 35
第二節 研究對象 36
第三節 研究方法 40
第四節 研究工具 40
第五節 資料處理與分析 49
第六節 研究程序 50
第四章 結果與討論 53
第一節 研究樣本基本資料分析 53
第二節 電子書閱讀器借閱服務使用行為分析 56
第三節 電子書閱讀器借閱服務影響因素及行為意願分析 81
第四節 調節變項對影響因素與行為意願之調節效果分析 91
第五章 結論與建議 103
第一節 結論 103
第二節 建議 105
第三節 未來研究建議 109
參考文獻 111
附錄一：正式問卷 117
附錄二：專家效度審查邀請函 125
附錄三：預試問卷 143		zh_TW
dc.format.extent 1273403 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101913006en_US
dc.subject (關鍵詞) 電子書閱讀器借閱服務zh_TW
dc.subject (關鍵詞) 數位閱讀zh_TW
dc.subject (關鍵詞) 整合性科技接受模式zh_TW
dc.subject (關鍵詞) e-book reader lending serviceen_US
dc.subject (關鍵詞) digital readingen_US
dc.subject (關鍵詞) UTAUTen_US
dc.title (題名) 電子書閱讀器借閱服務之使用研究：以交通大學圖書館為例zh_TW
dc.title (題名) Examining the Use of E-book Reader Lending Service in National Chiao Tung University Libraryen_US
dc.type (資料類型) thesisen
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