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TitleThe Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage
Creator邱志聖
Chiou, Jyh-Shen ; Droge, Cornelia
Contributor國貿系
Date2012.01
Date Issued8-Jul-2014 17:21:36 (UTC+8)
SummaryFranchise systems aim to capitalize on both economies of scale and the benefits derived from localized operations. Although franchisees can be considered small businesses with some independence and local knowledge, compliance with system standardization may be critical to achieving scale benefits, as well as realizing and then maintaining the desired image during the growth stage of the franchise life cycle. However, standardization requirements from the franchisor demand that franchisees make specific investments in the system, which make franchisees more vulnerable to the franchisor. Therefore, whether a franchisee can trust the franchisor becomes an important factor that facilitates the relationship between standardization requirements and franchisees` overall sales and service performance in the market. This research focuses on franchisees in a growing franchise system and examines how the standardization requirements, trust in the franchisor, and the interaction term affect the sales and service performance of a franchisee and ultimately the franchisee`s satisfaction. The findings support the hypotheses that, first, the standardization requirements positively affect both sales and service performance. Second, trust not only has main effects on satisfaction and performance constructs but also moderates positively the relationships between standardization requirements and sales/service performance.
RelationJournal of Small Business Management,53(1),129-144
Typearticle
DOI http://dx.doi.org/10.1111/jsbm.12057
dc.contributor 國貿系en_US
dc.creator (作者) 邱志聖zh_TW
dc.creator (作者) Chiou, Jyh-Shen ; Droge, Corneliaen_US
dc.date (日期) 2012.01en_US
dc.date.accessioned 8-Jul-2014 17:21:36 (UTC+8)-
dc.date.available 8-Jul-2014 17:21:36 (UTC+8)-
dc.date.issued (上傳時間) 8-Jul-2014 17:21:36 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/67385-
dc.description.abstract (摘要) Franchise systems aim to capitalize on both economies of scale and the benefits derived from localized operations. Although franchisees can be considered small businesses with some independence and local knowledge, compliance with system standardization may be critical to achieving scale benefits, as well as realizing and then maintaining the desired image during the growth stage of the franchise life cycle. However, standardization requirements from the franchisor demand that franchisees make specific investments in the system, which make franchisees more vulnerable to the franchisor. Therefore, whether a franchisee can trust the franchisor becomes an important factor that facilitates the relationship between standardization requirements and franchisees` overall sales and service performance in the market. This research focuses on franchisees in a growing franchise system and examines how the standardization requirements, trust in the franchisor, and the interaction term affect the sales and service performance of a franchisee and ultimately the franchisee`s satisfaction. The findings support the hypotheses that, first, the standardization requirements positively affect both sales and service performance. Second, trust not only has main effects on satisfaction and performance constructs but also moderates positively the relationships between standardization requirements and sales/service performance.en_US
dc.format.extent 223530 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Journal of Small Business Management,53(1),129-144en_US
dc.title (題名) The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stageen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1111/jsbm.12057-
dc.doi.uri (DOI) http://dx.doi.org/10.1111/jsbm.12057-