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題名 企業社會責任─金融業案例研究
Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
作者 陳淑蕊
Chan, Yolanda
貢獻者 吳文傑
Wu, Jack
陳淑蕊
Chan, Yolanda
關鍵詞 社會責任
金融業
Social Responsibility
Financial Industry
日期 2013
上傳時間 14-Jul-2014 11:35:53 (UTC+8)
摘要 企業社會責任─金融業案例研究
Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility.
Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics
參考文獻 1. Basu, K. and Palazzo, G. (2008). Corporate social responsibility: a process model of sensemaking. The Academy of Management Review, 33, pp. 122–136.
2. Carroll, A. B. 1979. A three-dimensional conceptual model of corporate social performance.
3. The Academy of Management Review, 4, pp. 497-505.
4. Davis, K. 1973. The case for and against business assumption of social responsibilities. The Academy of Management Journal, 16, pp. 312-322.
5. Frederick, W. C. 1986. Theories of corporate social performance: Much done, more to do.
6. Working paper, University of Pittsburgh, Graduate School of Business.
7. Lindgreen, Adam and Swaen, Valérie (2010) Corporate Social Responsibility, International Journal of Management Reviews, 12, pp.1-7
8. McWilliams, Abagail; Siegel, Donald, (2001) Corporate Social Responsibility: a Theory of the Firm Perspective, The Academy of Management Review, 26, pp. 117-127
9. Wartick, S. L., & Cochran, P. L. 1985. The evolution of the corporate social performance model. The Academy of Management Review, 10, pp 758-769-.
10. Wood, Donna J., (1991) Corporate Social Performance Revisited, The Academy of Management Review, 16, pp. 691-718
11. Zwetsloot, Gerard I J M (2003), From management systems to corporate social responsibility,
12. Journal of Business Ethics; 44, pp 201-207
13. http://www.greenpeace.org/taiwan/zh/news/stories/forests/2014/j_and_j_commits/
14. http://forbesindia.com/blog/the-good-company/the-flag-off-of-csr-rules-india-inc-s-to-do-list-for-compliance-to-section-135/
15. http://www.otc.org.tw/ch/csr/content/introduction.html
16. http://www.gvm.com.tw/2014CSR/event.html
17. http://topic.cw.com.tw/csr/rules-5.aspx
18. http://csr.moea.gov.tw/main.aspx
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933017
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933017
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 陳淑蕊zh_TW
dc.contributor.author (Authors) Chan, Yolandaen_US
dc.creator (作者) 陳淑蕊zh_TW
dc.creator (作者) Chan, Yolandaen_US
dc.date (日期) 2013en_US
dc.date.accessioned 14-Jul-2014 11:35:53 (UTC+8)-
dc.date.available 14-Jul-2014 11:35:53 (UTC+8)-
dc.date.issued (上傳時間) 14-Jul-2014 11:35:53 (UTC+8)-
dc.identifier (Other Identifiers) G0101933017en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/67499-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 101933017zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 企業社會責任─金融業案例研究zh_TW
dc.description.abstract (摘要) Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility.
Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics		en_US
dc.description.tableofcontents 1. Introduction 1
2. Corporate Social Responsibility 2
2.1. Benefit of CSR 5
2.2. Regulations on CSR 7
3. CSR in Taiwan 9
3.1. CSR in Taiwan Financial Industry 11
3.2. How CSR is Measured 14
4. Is CSR a Good Cause or Marketing Tactic? 18
4.1. Qualitative Survey 18
4.2. Quantitative Survey 19
5. Survey Analysis 23
5.1. Qualitative Analysis 23
5.2. Quantitative Analysis 26
6. Findings 31
6.1. Sustainability Becomes the Responsibility of PR 31
6.2. Award and Media Exposure as Important KPI for CSR 31
6.3. Room for Improvement for Local Corporates 32
6.4. Public Is Still Lack of Understanding CSR 33
7. Conclusion 35
Reference 37
Appendix 39
Quantitative Survey Results 39		zh_TW
dc.format.extent 237249 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933017en_US
dc.subject (關鍵詞) 社會責任zh_TW
dc.subject (關鍵詞) 金融業zh_TW
dc.subject (關鍵詞) Social Responsibilityen_US
dc.subject (關鍵詞) Financial Industryen_US
dc.title (題名) 企業社會責任─金融業案例研究zh_TW
dc.title (題名) Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industryen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Basu, K. and Palazzo, G. (2008). Corporate social responsibility: a process model of sensemaking. The Academy of Management Review, 33, pp. 122–136.
2. Carroll, A. B. 1979. A three-dimensional conceptual model of corporate social performance.
3. The Academy of Management Review, 4, pp. 497-505.
4. Davis, K. 1973. The case for and against business assumption of social responsibilities. The Academy of Management Journal, 16, pp. 312-322.
5. Frederick, W. C. 1986. Theories of corporate social performance: Much done, more to do.
6. Working paper, University of Pittsburgh, Graduate School of Business.
7. Lindgreen, Adam and Swaen, Valérie (2010) Corporate Social Responsibility, International Journal of Management Reviews, 12, pp.1-7
8. McWilliams, Abagail; Siegel, Donald, (2001) Corporate Social Responsibility: a Theory of the Firm Perspective, The Academy of Management Review, 26, pp. 117-127
9. Wartick, S. L., & Cochran, P. L. 1985. The evolution of the corporate social performance model. The Academy of Management Review, 10, pp 758-769-.
10. Wood, Donna J., (1991) Corporate Social Performance Revisited, The Academy of Management Review, 16, pp. 691-718
11. Zwetsloot, Gerard I J M (2003), From management systems to corporate social responsibility,
12. Journal of Business Ethics; 44, pp 201-207
13. http://www.greenpeace.org/taiwan/zh/news/stories/forests/2014/j_and_j_commits/
14. http://forbesindia.com/blog/the-good-company/the-flag-off-of-csr-rules-india-inc-s-to-do-list-for-compliance-to-section-135/
15. http://www.otc.org.tw/ch/csr/content/introduction.html
16. http://www.gvm.com.tw/2014CSR/event.html
17. http://topic.cw.com.tw/csr/rules-5.aspx
18. http://csr.moea.gov.tw/main.aspx		zh_TW