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題名 成熟的市場裡的機會：近期演變旅遊業的評估
Opportunities in a Mature Market : An Assessment of the Recent Evolution in the Travel Industry
作者 鍾羽婷
Chung, Yeu Tyng Tinna
貢獻者 何富年
Ho, Foo Nin
鍾羽婷
Chung, Yeu Tyng Tinna
關鍵詞 成熟的市場
旅遊業
Mature Market
Travel Industry
日期 2013
上傳時間 21-Jul-2014 15:40:07 (UTC+8)
摘要 成熟的市場裡的機會：近期演變旅遊業的評估
As the travel industry becomes more and more saturated, many companies are faced with a highly competitive environment; hypercompetition. This paper analyzes how travel agencies have been using certain strategies to survive in a hypercompetitive environment. This paper uses a case study method through interviews to observe three different travel agencies on the strategies they use and how well aligned they are with theoretical statements that guide on how to survive in a hypercompetitive environment.

Keywords: Hypercompetition, Travel, Strategies, Sustatinability
參考文獻 Barnett, M., and C. Standing. "Repositioning Travel Agencies on the Internet." Journal of Vacation Marketing 7.2 (2001): 143-52. EBSCO. Web.
Carlopio, James, Tim Kiessling, and Michael Harvey. "A Key to Prosperity in Hypercompetitive Markets: Organizational `hyperflexibility`" Trziste = Market 24.2 (2012): 187-200. Web.
"CFA De Voyages." Billet Avion, Sejour, Circuit, Croisiere, Hotel, Voiture Avec CFA De Voyages. N.p., n.d. Web.
Craig, Tim. “The Japanese Beer Wars: Initiating and Responding to Hypercompetition in New Product Development.” Organization Science 7.3 (1996): 302-321. EBSCO. Web.
D`Aveni, Richard A., and Robert E. Gunther. Hypercompetition: Managing the Dynamics of Strategic Maneuvering. New York: Free, 1994. Print.
D`aveni, Richard A., Jonathan M. Canger, and Joseph J. Doyle. "Coping with Hypercompetition: Utilizing the New 7S`s Framework [and Executive Commentary]." The Academy of Management Executive (1993-2005)9.3 (1995): 45-60. JSTOR. Web.
Gummesson, Evert. "In Search of Marketing Equilibrium: Relationship Marketing versus Hypercompetition." Journal of Marketing Management 13.5 (1997): 421-30. EBSCO. Web. 15 Apr. 2014.
Hanssen-Bauer, Jon, and Charles C. Snow. "Responding to Hypercompetition: The Structure and Processes of a Regional Learning Network Organization." Organization Science 7.4 (1996): 413-27. EBSCO. Web.
Johnson, Gerry, Richard Whittington, Kevan Scholes, Duncan Angwin, and Patrick Regner. "Interactive Strategies in Hypercompetition." Exploring Strategy. 10th ed. Harlow: Pearson, 2014. 209. Print.
Matzler, Kurt, Franz Bailom, Markus Anschober, and Susan Richardson. "Hypercompetition, Customer-value Competition and the New Role of Market Research." Innovative Marketing 5.2 (2009): 6-11. Web.
Pan, B., T. Maclaurin, and J. C. Crotts. "Travel Blogs and the Implications for Destination Marketing." Journal of Travel Research 46.1 (2007): 35-45. Web.
"Tours to Ukraine- Cheap Airline Tickets- Escape Tours Travel." Tours to Ukraine- Cheap Airline Tickets- Escape Tours Travel. N.p., n.d. Web.
"Vacances Sinorama." Vacances Sinorama|华景假期|Voyage En Chine_Le Site Officiel. N.p., n.d. Web.
Volberda, Henk W. "Toward the Flexible Form: How to Remain Vital in Hypercompetitive Environments." Organization Science 7.4 (1996): 359-74. Web.
Wiggins, Robert R., and Timothy W. Ruefli. "Schumpeter`s Ghost: Is Hypercompetition Making the Best of times Shorter?" Strategic Management Journal 26.10 (2005): 887-911. EBSCO. Web.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933015
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933015
資料類型 thesis
dc.contributor.advisor 何富年zh_TW
dc.contributor.advisor Ho, Foo Ninen_US
dc.contributor.author (Authors) 鍾羽婷zh_TW
dc.contributor.author (Authors) Chung, Yeu Tyng Tinnaen_US
dc.creator (作者) 鍾羽婷zh_TW
dc.creator (作者) Chung, Yeu Tyng Tinnaen_US
dc.date (日期) 2013en_US
dc.date.accessioned 21-Jul-2014 15:40:07 (UTC+8)-
dc.date.available 21-Jul-2014 15:40:07 (UTC+8)-
dc.date.issued (上傳時間) 21-Jul-2014 15:40:07 (UTC+8)-
dc.identifier (Other Identifiers) G0101933015en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/67613-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 101933015zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 成熟的市場裡的機會：近期演變旅遊業的評估zh_TW
dc.description.abstract (摘要) As the travel industry becomes more and more saturated, many companies are faced with a highly competitive environment; hypercompetition. This paper analyzes how travel agencies have been using certain strategies to survive in a hypercompetitive environment. This paper uses a case study method through interviews to observe three different travel agencies on the strategies they use and how well aligned they are with theoretical statements that guide on how to survive in a hypercompetitive environment.

Keywords: Hypercompetition, Travel, Strategies, Sustatinability		en_US
dc.description.tableofcontents 1. Introduction 1
2. Literature Review 2
3. Research Questions 11
4. Hypothesis Development 12
4.1 Focus on Developing New Advantages 12
4.2 Make Series of Small Moves Rather Than Big Moves 13
4.3 Avoid Imitation by Being Unpredictable 14
4.4 Mislead the Competition 15
4.5 Other Critical Success Factors 16
5. Methods 18
6. Results 21
6.1 Sinorama Voyages Group 21
6.2 CFA Voyages 26
6.3 Escape Tour Travels 30
6.4 Positioning Each Company 36
7. Discussion 37
7.1 Sinorama Voyages Group Performance 37
7.2 CFA Voyages Performance 39
7.3 Escape Tour Travels Performance 42
7.4 Other Conclusions 45
8. Recommendations 46
References 48		zh_TW
dc.format.extent 432092 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933015en_US
dc.subject (關鍵詞) 成熟的市場zh_TW
dc.subject (關鍵詞) 旅遊業zh_TW
dc.subject (關鍵詞) Mature Marketen_US
dc.subject (關鍵詞) Travel Industryen_US
dc.title (題名) 成熟的市場裡的機會：近期演變旅遊業的評估zh_TW
dc.title (題名) Opportunities in a Mature Market : An Assessment of the Recent Evolution in the Travel Industryen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Barnett, M., and C. Standing. "Repositioning Travel Agencies on the Internet." Journal of Vacation Marketing 7.2 (2001): 143-52. EBSCO. Web.
Carlopio, James, Tim Kiessling, and Michael Harvey. "A Key to Prosperity in Hypercompetitive Markets: Organizational `hyperflexibility`" Trziste = Market 24.2 (2012): 187-200. Web.
"CFA De Voyages." Billet Avion, Sejour, Circuit, Croisiere, Hotel, Voiture Avec CFA De Voyages. N.p., n.d. Web.
Craig, Tim. “The Japanese Beer Wars: Initiating and Responding to Hypercompetition in New Product Development.” Organization Science 7.3 (1996): 302-321. EBSCO. Web.
D`Aveni, Richard A., and Robert E. Gunther. Hypercompetition: Managing the Dynamics of Strategic Maneuvering. New York: Free, 1994. Print.
D`aveni, Richard A., Jonathan M. Canger, and Joseph J. Doyle. "Coping with Hypercompetition: Utilizing the New 7S`s Framework [and Executive Commentary]." The Academy of Management Executive (1993-2005)9.3 (1995): 45-60. JSTOR. Web.
Gummesson, Evert. "In Search of Marketing Equilibrium: Relationship Marketing versus Hypercompetition." Journal of Marketing Management 13.5 (1997): 421-30. EBSCO. Web. 15 Apr. 2014.
Hanssen-Bauer, Jon, and Charles C. Snow. "Responding to Hypercompetition: The Structure and Processes of a Regional Learning Network Organization." Organization Science 7.4 (1996): 413-27. EBSCO. Web.
Johnson, Gerry, Richard Whittington, Kevan Scholes, Duncan Angwin, and Patrick Regner. "Interactive Strategies in Hypercompetition." Exploring Strategy. 10th ed. Harlow: Pearson, 2014. 209. Print.
Matzler, Kurt, Franz Bailom, Markus Anschober, and Susan Richardson. "Hypercompetition, Customer-value Competition and the New Role of Market Research." Innovative Marketing 5.2 (2009): 6-11. Web.
Pan, B., T. Maclaurin, and J. C. Crotts. "Travel Blogs and the Implications for Destination Marketing." Journal of Travel Research 46.1 (2007): 35-45. Web.
"Tours to Ukraine- Cheap Airline Tickets- Escape Tours Travel." Tours to Ukraine- Cheap Airline Tickets- Escape Tours Travel. N.p., n.d. Web.
"Vacances Sinorama." Vacances Sinorama|华景假期|Voyage En Chine_Le Site Officiel. N.p., n.d. Web.
Volberda, Henk W. "Toward the Flexible Form: How to Remain Vital in Hypercompetitive Environments." Organization Science 7.4 (1996): 359-74. Web.
Wiggins, Robert R., and Timothy W. Ruefli. "Schumpeter`s Ghost: Is Hypercompetition Making the Best of times Shorter?" Strategic Management Journal 26.10 (2005): 887-911. EBSCO. Web.		zh_TW