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題名 文化企業家如何藉由故事塑造取得資源
How Cultural Entrepreneurs Acquire Resources through Storytelling
作者 林柏安
Lin, Po An
貢獻者 譚丹琪
林柏安
Lin, Po An
關鍵詞 文化企業家
企業故事
說故事
創業
資源
Cultural Entreprenuer
Entrepreneurial Story
Storytelling
Startups
New venture
Resources
日期 2013
上傳時間 6-Aug-2014 11:38:53 (UTC+8)
摘要 台灣近年來文化產業崛起，許多新創企業如雨後春筍般出現，本論文研究文化企業家如何透過企業故事，來為其取得創業資源，以實現企業成長步上正常營運。本論文訪談了四組相當成功的文化企業家及其創業的企業，包括吉品養生、吾穀茶糧、幸福果食以及台灣藍鵲茶，研究發現無論是成為優秀的文化企業家，抑或是創造出特出的企業故事皆相當困難，優秀的文化企業家必須擁有相當的管理經驗與創業經驗，方能創造出好的企業故事；而形塑好的企業故事，必須慎選能為社會所願意接觸，更必須使其信服的故事元素，方能取得新創業資源，實現企業營運的最終目的。
In recent years, cultural industry has risen in Taiwan. Countless of new ventures have appeared. This research is about how cultural entrepreneur acquire the startup resources through entrepreneurial storytelling in order to ensure business growth. Four groups of successful cultural entrepreneurs and their own start-ups have been interviewed for the research, including G-Ping Life, SIIDCHA, Love2Fruit and Taiwan Blue Magpie Tea. The research has discovered that no matter to be an outstanding cultural entrepreneur or to create distinguish entrepreneurial story have to suffered hardship. Sufficient managerial and staring-business experience is necessary for outstanding cultural entrepreneur who are willing to create distinguish stories. In order to create excellent stories, entrepreneurs must chose the topic that is accessible and convincing to the crowds which will enable startup resources to be acquired and realize the operation of the business.
參考文獻 1. Amason, Allen C, Shrader, Rodney C, & Tompson, George H. (2006). Newness and novelty: Relating Top Management Team Composition to New Venture Performance. Journal of Business Venturing, 21(1), 125-148. \n2. Barney, Jay. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. \n3. Boje, David, & Smith, Robert. (2010). Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture & Organization, 16(4), 307-331. doi: 10.1080/14759551003769250\n4. Bruner, Jerome S. (1990). Acts of meaning: Harvard University Press.\n5. Campbell, John L. (2005). Where do we stand? Social movements and organization theory, 41-48. \n6. Fog, Klaus, Budtz, Christian, & Yakaboylu, Baris. (2005). Storytelling: Branding in Practice. \n7. Hechavarria, Diana M. (2011). Legitimacy and New Firm Founding: The Role of Innovation and Kinship Ties on Start-Up Activities among U.S. Nascent Entrepreneurs. Journal of Business and Entrepreneurship, 23(1), 93-121. \n8. Hendry, Petra Munro. (2007). The Future Of Narrative. Qualitative inquiry, 13(4), 487-498. \n9. Hung, Shih-Chang, & Whittington, Richard. (2011). Agency in National Innovation Systems: Institutional Entrepreneurship and The Professionalization Of Taiwanese IT. Research Policy, 40(4), 526-538. \n10. Kelly, Tom, Littman, Jonathan. (2005). The Art of Innovation: Lessons in Creativity from IDEO, America`s leading design firm: Random House LLC.\n11. Klotz, Anthony C, Hmieleski, Keith M, Bradley, Bret H, & Busenitz, Lowell W. (2013). New Venture Teams A Review of the Literature and Roadmap for Future Research. Journal of Management, 40(1), 226-255. \n12. Lounsbury, Michael, & Glynn, Mary Ann. (2001). Cultural entreprenuership: Stories, legitimacy, and the acquisitions of resources. Strategic Management Journal, 22(6/7), 545-564. \n13. Martens, Martin L, Jennings, Jennifer E, & Jennings, P Devereaux. (2007). Do The Stories They Tell Get Them The Money They Need? The Role of Entrepreneurial Narratives in Resource Acquisition. Academy of Management Journal, 50(5), 1107-1132. \n14. Martin, Joanne, Feldman, Martha S, Hatch, Mary Jo, & Sitkin, Sim B. (1983). The Uniqueness Paradox In Organizational Stories. Administrative Science Quarterly, 438-453. \n15. Mitroff, Ian I, & Kilmann, Ralph H. (1976). On Organization Stories: An Approach To The Design And Analysis Of Organizations Through Myths And Stories. The Management of Organization Design, 1, 189-207. \n16. Mitteness, Cheryl R., Baucus, Melissa S., & Norton, William I., Jr. (2013). Establishing Cognitive Legitimacy in Emerging Organizations: The Role of Prestige1. Journal of Small Business Strategy, 23(1), 71-91. \n17. Nagy, Brian G., Pollack, Jeffrey M., Rutherford, Matthew W., & Lohrke, Franz T. (2012). The Influence of Entrepreneurs` Credentials and Impression Management Behaviors on Perceptions of New Venture Legitimacy. Entrepreneurship Theory and Practice, 36(5), 941-965.\n18. O`Connor, Ellen. (2004). Storytelling to be real: narrative, legitimacy building and venturing. Narrative and Discursive Approaches in Entrepreneurship: A Second Movements in Entrepreneurship Book, 105-124. \n19. Pollack, Jeffrey M., Rutherford, Matthew W., & Nagy, Brian G. (2012). Preparedness and Cognitive Legitimacy as Antecedents of New Venture Funding in Televised Business Pitches. Entrepreneurship Theory and Practice, 36(5), 915-939. \n20. Scott, W Richard. (2001). Institutions and organizations: Sage.\n21. Shepherd, Dean A., & Zacharakis, Andrew. (2003). A New Venture`s Cognitive Legitimacy: An Assessment By Customers. Journal of Small Business Management, 41(2), 148-167. \n22. Trice, Harrison Miller, & Beyer, Janice M. (1993). The Cultures of Work Organizations: Prentice-Hall, Inc.\n23. Wachtman, Edward, & Johnson, Sheree. (2009). Discover Your Persuasive Story. Marketing Management, 18(2), 22. \n24. Wernerfelt, Birger. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171. \n25. Zahra, Shaker A, Ireland, R Duane, & Hitt, Michael A. (2000). International Expansion by New Venture Firms: International Diversity, Mode of Market Entry, Technological Learning, and Performance. Academy of Management journal, 43(5), 925-950. \n26. Zhang, Jing, Soh, Pek-hooi, & Wong, Poh-kam. (2010). Entrepreneurial Resource Acquisition through Indirect Ties: Compensatory Effects of Prior Knowledge. Journal of Management, 36(2), 511-536.
描述 碩士
國立政治大學
國際經營與貿易研究所
101351036
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101351036
資料類型 thesis
dc.contributor.advisor 譚丹琪zh_TW
dc.contributor.author (Authors) 林柏安zh_TW
dc.contributor.author (Authors) Lin, Po Anen_US
dc.creator (作者) 林柏安zh_TW
dc.creator (作者) Lin, Po Anen_US
dc.date (日期) 2013en_US
dc.date.accessioned 6-Aug-2014 11:38:53 (UTC+8)-
dc.date.available 6-Aug-2014 11:38:53 (UTC+8)-
dc.date.issued (上傳時間) 6-Aug-2014 11:38:53 (UTC+8)-
dc.identifier (Other Identifiers) G0101351036en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=76596-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易研究所zh_TW
dc.description (描述) 101351036zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 台灣近年來文化產業崛起，許多新創企業如雨後春筍般出現，本論文研究文化企業家如何透過企業故事，來為其取得創業資源，以實現企業成長步上正常營運。本論文訪談了四組相當成功的文化企業家及其創業的企業，包括吉品養生、吾穀茶糧、幸福果食以及台灣藍鵲茶，研究發現無論是成為優秀的文化企業家，抑或是創造出特出的企業故事皆相當困難，優秀的文化企業家必須擁有相當的管理經驗與創業經驗，方能創造出好的企業故事；而形塑好的企業故事，必須慎選能為社會所願意接觸，更必須使其信服的故事元素，方能取得新創業資源，實現企業營運的最終目的。zh_TW
dc.description.abstract (摘要) In recent years, cultural industry has risen in Taiwan. Countless of new ventures have appeared. This research is about how cultural entrepreneur acquire the startup resources through entrepreneurial storytelling in order to ensure business growth. Four groups of successful cultural entrepreneurs and their own start-ups have been interviewed for the research, including G-Ping Life, SIIDCHA, Love2Fruit and Taiwan Blue Magpie Tea. The research has discovered that no matter to be an outstanding cultural entrepreneur or to create distinguish entrepreneurial story have to suffered hardship. Sufficient managerial and staring-business experience is necessary for outstanding cultural entrepreneur who are willing to create distinguish stories. In order to create excellent stories, entrepreneurs must chose the topic that is accessible and convincing to the crowds which will enable startup resources to be acquired and realize the operation of the business.en_US
dc.description.tableofcontents 摘要 I\n目錄 II\n第一章 研究動機與目的 1\n第一節 研究動機 1\n第二節 研究問題與目的 3\n第二章 文獻探討 4\n第一節 說故事(Storytelling) 4\n第二節 新創產業 10\n第三節 文化企業家 13\n第四節 小結 13\n第三章 研究方法 17\n第一節 研究方法之選擇 17\n第二節 研究個案選取 20\n第三節 個案資料蒐集 21\n第四章 個案介紹 22\n第一節 吉品無毒蝦─吉品養生股份有限公司 22\n第二節 吾穀茶糧SIID CHA─穀莊有限公司 30\n第三節 稻田裡的餐桌計畫─幸福果食股份有限公司 34\n第四節 台灣藍鵲茶─新鄉村協會企業 44\n第五章 個案企業比較與分析 50\n第一節 企業家個人經歷 50\n第二節 企業規模、營業項目與年資 53\n第三節 企業故事運用資源、傳遞方式比較 56\n第四節 企業取得資源比較 60\n第六章 研究發現 63\n第一節 企業家與企業本身 63\n第二節 企業故事的建構、傳遞與轉型 66\n第七章 結論與建議 73\n第一節 研究結論 73\n第二節 研究限制與未來研究方向 76\n第三節 管理意涵 78\n第八章 參考文獻 84zh_TW
dc.format.extent 6623461 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101351036en_US
dc.subject (關鍵詞) 文化企業家zh_TW
dc.subject (關鍵詞) 企業故事zh_TW
dc.subject (關鍵詞) 說故事zh_TW
dc.subject (關鍵詞) 創業zh_TW
dc.subject (關鍵詞) 資源zh_TW
dc.subject (關鍵詞) Cultural Entreprenueren_US
dc.subject (關鍵詞) Entrepreneurial Storyen_US
dc.subject (關鍵詞) Storytellingen_US
dc.subject (關鍵詞) Startupsen_US
dc.subject (關鍵詞) New ventureen_US
dc.subject (關鍵詞) Resourcesen_US
dc.title (題名) 文化企業家如何藉由故事塑造取得資源zh_TW
dc.title (題名) How Cultural Entrepreneurs Acquire Resources through Storytellingen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Amason, Allen C, Shrader, Rodney C, & Tompson, George H. (2006). Newness and novelty: Relating Top Management Team Composition to New Venture Performance. Journal of Business Venturing, 21(1), 125-148. \n2. Barney, Jay. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. \n3. Boje, David, & Smith, Robert. (2010). Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture & Organization, 16(4), 307-331. doi: 10.1080/14759551003769250\n4. Bruner, Jerome S. (1990). Acts of meaning: Harvard University Press.\n5. Campbell, John L. (2005). Where do we stand? Social movements and organization theory, 41-48. \n6. Fog, Klaus, Budtz, Christian, & Yakaboylu, Baris. (2005). Storytelling: Branding in Practice. \n7. Hechavarria, Diana M. (2011). Legitimacy and New Firm Founding: The Role of Innovation and Kinship Ties on Start-Up Activities among U.S. Nascent Entrepreneurs. Journal of Business and Entrepreneurship, 23(1), 93-121. \n8. Hendry, Petra Munro. (2007). The Future Of Narrative. Qualitative inquiry, 13(4), 487-498. \n9. Hung, Shih-Chang, & Whittington, Richard. (2011). Agency in National Innovation Systems: Institutional Entrepreneurship and The Professionalization Of Taiwanese IT. Research Policy, 40(4), 526-538. \n10. Kelly, Tom, Littman, Jonathan. (2005). The Art of Innovation: Lessons in Creativity from IDEO, America`s leading design firm: Random House LLC.\n11. Klotz, Anthony C, Hmieleski, Keith M, Bradley, Bret H, & Busenitz, Lowell W. (2013). New Venture Teams A Review of the Literature and Roadmap for Future Research. Journal of Management, 40(1), 226-255. \n12. Lounsbury, Michael, & Glynn, Mary Ann. (2001). Cultural entreprenuership: Stories, legitimacy, and the acquisitions of resources. Strategic Management Journal, 22(6/7), 545-564. \n13. Martens, Martin L, Jennings, Jennifer E, & Jennings, P Devereaux. (2007). Do The Stories They Tell Get Them The Money They Need? The Role of Entrepreneurial Narratives in Resource Acquisition. Academy of Management Journal, 50(5), 1107-1132. \n14. Martin, Joanne, Feldman, Martha S, Hatch, Mary Jo, & Sitkin, Sim B. (1983). The Uniqueness Paradox In Organizational Stories. Administrative Science Quarterly, 438-453. \n15. Mitroff, Ian I, & Kilmann, Ralph H. (1976). On Organization Stories: An Approach To The Design And Analysis Of Organizations Through Myths And Stories. The Management of Organization Design, 1, 189-207. \n16. Mitteness, Cheryl R., Baucus, Melissa S., & Norton, William I., Jr. (2013). Establishing Cognitive Legitimacy in Emerging Organizations: The Role of Prestige1. Journal of Small Business Strategy, 23(1), 71-91. \n17. Nagy, Brian G., Pollack, Jeffrey M., Rutherford, Matthew W., & Lohrke, Franz T. (2012). The Influence of Entrepreneurs` Credentials and Impression Management Behaviors on Perceptions of New Venture Legitimacy. Entrepreneurship Theory and Practice, 36(5), 941-965.\n18. O`Connor, Ellen. (2004). Storytelling to be real: narrative, legitimacy building and venturing. Narrative and Discursive Approaches in Entrepreneurship: A Second Movements in Entrepreneurship Book, 105-124. \n19. Pollack, Jeffrey M., Rutherford, Matthew W., & Nagy, Brian G. (2012). Preparedness and Cognitive Legitimacy as Antecedents of New Venture Funding in Televised Business Pitches. Entrepreneurship Theory and Practice, 36(5), 915-939. \n20. Scott, W Richard. (2001). Institutions and organizations: Sage.\n21. Shepherd, Dean A., & Zacharakis, Andrew. (2003). A New Venture`s Cognitive Legitimacy: An Assessment By Customers. Journal of Small Business Management, 41(2), 148-167. \n22. Trice, Harrison Miller, & Beyer, Janice M. (1993). The Cultures of Work Organizations: Prentice-Hall, Inc.\n23. Wachtman, Edward, & Johnson, Sheree. (2009). Discover Your Persuasive Story. Marketing Management, 18(2), 22. \n24. Wernerfelt, Birger. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171. \n25. Zahra, Shaker A, Ireland, R Duane, & Hitt, Michael A. (2000). International Expansion by New Venture Firms: International Diversity, Mode of Market Entry, Technological Learning, and Performance. Academy of Management journal, 43(5), 925-950. \n26. Zhang, Jing, Soh, Pek-hooi, & Wong, Poh-kam. (2010). Entrepreneurial Resource Acquisition through Indirect Ties: Compensatory Effects of Prior Knowledge. Journal of Management, 36(2), 511-536.zh_TW