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題名 HW婚禮顧問整合事業計畫
HW Wedding Integrated Services Business Plan
作者 李若慧
Lee, Theresa
貢獻者 何小台
Ho, Chester
李若慧
Lee, Theresa
關鍵詞 HW婚禮
婚禮計畫者
婚禮整合計畫
HW Wedding
Wedding Planner
Integrated Wedding Plan
日期 2013
上傳時間 6-Aug-2014 11:43:23 (UTC+8)
摘要 HW婚禮顧問整合事業計畫
HW Wedding is a wedding planning company who is the experts of wedding planning, we help to make every bride-to-be’s dream wedding come true through in depth insight mining, unchained creativity and solid execution, creating an unique and unforgettable experience for our customers and their guests. Wedding planning is a growing business in Taiwan market with 20% growth rate every year. Through this business plan, HW Wedding wishes to accomplish in wedding industry and to perform more delicate services to potential customers. HW Wedding follows the “Business Model Canvas” to develop business plan. Starting from identify our value proposition, all ATL and BTL plans is designed to achieve such value. After financial assessment, HW Wedding believes that we can gradually approach our goals in near future.
參考文獻 1. 卓怡君，台灣結婚消費發展趨向。臺灣經濟研究月刊。31 卷 12 期
2. 王嵩容(2002) ，台北市婚宴市場消費者行為之研究。淡江大學。碩士論文
3. 2007~2012 Department of Household Registration data
4. Executive Yuan, Directorate-General of Budget, Accounting
5. 黃彥達(2002)，數位之牆大字報，台北市：數位人資訊。
6. 邱莉燕(2005)，精緻行銷搶千億元幸福商機，今周刊445期
7. Ministry of Economic Affairs, R.O.C.
8. 2013 Customer Data, Hotel Victoria
9. 阮昌銳(1989) ，中國婚姻習俗之研究。台北:台灣省立博物館。
10. 許順旺(2007) ，觀光旅館及大型餐飲婚宴市場現況及未來發展之趨勢。餐旅暨家政學刊，4(3)，243-267。
11. 陳冠雅(2008)，婚宴市場行銷策略之研究 - 以台北市國際觀光旅館與婚宴廣場比較為例，銘傳大學，碩士論文。
12. 陳郁翔、蔡淳伊(2006)。喜宴－台灣餐飲業婚禮宴會飲食文化。中華飲食文化基金會會訊，12(1)，18-26。
13. 楊麗穎(2006) ，台灣國際觀光旅館宴會廳之新郎、新娘對婚宴滿意度與忠誠度之研究─以客製化為中介效果。輔仁大學。碩士論文
14. 楊秋聲(2013) ，傳統婚宴會館主導婚宴市場之關鍵成功因素─以桃園某婚宴會館為例
15. 經濟部商業司(2009)，結婚產業研究暨整合拓展計畫
16. 非常婚禮網站http://verywed.com/
17. 永恆婚禮顧問網站http://www.foreverwed.com.tw/
18. 雙囍婚禮顧問網站http://www.dhwedding.com.tw/
19. 玉盟婚禮顧問網站http://1062467.88u.com.tw
20. 囍客婚禮顧問網站http://www.chic999.com/Appendix
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933011
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933011
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 李若慧zh_TW
dc.contributor.author (Authors) Lee, Theresaen_US
dc.creator (作者) 李若慧zh_TW
dc.creator (作者) Lee, Theresaen_US
dc.date (日期) 2013en_US
dc.date.accessioned 6-Aug-2014 11:43:23 (UTC+8)-
dc.date.available 6-Aug-2014 11:43:23 (UTC+8)-
dc.date.issued (上傳時間) 6-Aug-2014 11:43:23 (UTC+8)-
dc.identifier (Other Identifiers) G0101933011en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/68248-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 101933011zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) HW婚禮顧問整合事業計畫zh_TW
dc.description.abstract (摘要) HW Wedding is a wedding planning company who is the experts of wedding planning, we help to make every bride-to-be’s dream wedding come true through in depth insight mining, unchained creativity and solid execution, creating an unique and unforgettable experience for our customers and their guests. Wedding planning is a growing business in Taiwan market with 20% growth rate every year. Through this business plan, HW Wedding wishes to accomplish in wedding industry and to perform more delicate services to potential customers. HW Wedding follows the “Business Model Canvas” to develop business plan. Starting from identify our value proposition, all ATL and BTL plans is designed to achieve such value. After financial assessment, HW Wedding believes that we can gradually approach our goals in near future.en_US
dc.description.tableofcontents 1. Introduction 1
2. Vision, Mission and Goal 3
2.1. Vision 3
2.2. Mission 3
2.3. Goal 4
3. Market Analysis 5
3.1. Market Background 5
3.2. Competitive Analysis 8
3.2.1. Service 8
3.2.2. Price 10
3.2.3. Style and Quality 10
3.2.4. Communication 11
3.3. SWOT Analysis 13
4. Business Model Canvas 14
4.1. Value Proposition 14
4.2. Infrastructure 15
4.2.1. Key Activities 15
4.2.1. Key Resources 16
4.2.2. Partner Network 17
4.3. Customer 18
4.3.1. Customers 18
4.3.2. Customer Relationship 20
4.3.3. Channels 20
4.4. Finance 21
4.4.1. Cost Structure 21
4.4.2. Revenue Stream 21
5. Marketing Plan 22
5.1. 4P (Product, Price, Place and Promotion) 22
5.1.1. Product 22
5.1.2. Price 23
5.1.3. Place 24
5.1.4. Promotion 25
6. Financial Analysis 27
6.1. Costs Structure 27
6.1.1. Start-up Cost 27
6.1.2. Fixed Cost 27
6.2. Sales Forecast 28
6.3. Income Statement and Cash Flows 29
6.3.1. Income Statement 29
6.3.2. Cash Flows 30
6.4. Break-Even Analysis 31
6.5. NPV Analysis 32
7. Conclusion 33
Reference 34		zh_TW
dc.format.extent 978129 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933011en_US
dc.subject (關鍵詞) HW婚禮zh_TW
dc.subject (關鍵詞) 婚禮計畫者zh_TW
dc.subject (關鍵詞) 婚禮整合計畫zh_TW
dc.subject (關鍵詞) HW Weddingen_US
dc.subject (關鍵詞) Wedding Planneren_US
dc.subject (關鍵詞) Integrated Wedding Planen_US
dc.title (題名) HW婚禮顧問整合事業計畫zh_TW
dc.title (題名) HW Wedding Integrated Services Business Planen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. 卓怡君，台灣結婚消費發展趨向。臺灣經濟研究月刊。31 卷 12 期
2. 王嵩容(2002) ，台北市婚宴市場消費者行為之研究。淡江大學。碩士論文
3. 2007~2012 Department of Household Registration data
4. Executive Yuan, Directorate-General of Budget, Accounting
5. 黃彥達(2002)，數位之牆大字報，台北市：數位人資訊。
6. 邱莉燕(2005)，精緻行銷搶千億元幸福商機，今周刊445期
7. Ministry of Economic Affairs, R.O.C.
8. 2013 Customer Data, Hotel Victoria
9. 阮昌銳(1989) ，中國婚姻習俗之研究。台北:台灣省立博物館。
10. 許順旺(2007) ，觀光旅館及大型餐飲婚宴市場現況及未來發展之趨勢。餐旅暨家政學刊，4(3)，243-267。
11. 陳冠雅(2008)，婚宴市場行銷策略之研究 - 以台北市國際觀光旅館與婚宴廣場比較為例，銘傳大學，碩士論文。
12. 陳郁翔、蔡淳伊(2006)。喜宴－台灣餐飲業婚禮宴會飲食文化。中華飲食文化基金會會訊，12(1)，18-26。
13. 楊麗穎(2006) ，台灣國際觀光旅館宴會廳之新郎、新娘對婚宴滿意度與忠誠度之研究─以客製化為中介效果。輔仁大學。碩士論文
14. 楊秋聲(2013) ，傳統婚宴會館主導婚宴市場之關鍵成功因素─以桃園某婚宴會館為例
15. 經濟部商業司(2009)，結婚產業研究暨整合拓展計畫
16. 非常婚禮網站http://verywed.com/
17. 永恆婚禮顧問網站http://www.foreverwed.com.tw/
18. 雙囍婚禮顧問網站http://www.dhwedding.com.tw/
19. 玉盟婚禮顧問網站http://1062467.88u.com.tw
20. 囍客婚禮顧問網站http://www.chic999.com/Appendix		zh_TW