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題名 台灣臉書使用者的隱私權管理
Facebook users’ privacy management in Taiwan作者 林宜萱
Lin, Yi Hsuan貢獻者 劉幼琍
Liu, Yu Li
林宜萱
Lin, Yi Hsuan關鍵詞 臉書
隱私權管理
台灣日期 2013 上傳時間 6-Aug-2014 11:48:59 (UTC+8) 摘要 Given the high penetration rate of Facebook and more than 10 million daily active users in Taiwan, the subject of Facebook became an important focus of study. This thesis attempted to examine how factors such as gender and gender, time spent on Facebook, personal privacy orientation, knowledge, negative experiences and privacy concerns would predict users’ profile privacy settings and their use of privacy protection strategies. By utilizing the Communication Privacy Management theory (CPM), individuals and collectives would develop the rules, known as boundary. In the process of managing one’s privacy, they would coordinate the boundary and also mitigate the disruption to the rules established, known as boundary turbulence. A survey of 1,102 Facebook users in Taiwan through an online questionnaire was conducted over a two-week period from April 29 – May12, 2014, and yielded a confidence level of 95% and a 3% confidence interval. Results showed that 48.6% of respondents were males, while 51.4% were females. Respondents that fell between the age group 25-34 also made up the biggest group among users. Respondents had spent an average of 4.71 years on Facebook at the time of the study, and reported that they spent an average of 3.06 hours on Facebook per day. Facebook users in Taiwan were privacy-oriented, had partial knowledge to Facebook’s privacy policy, and were concerned about their privacy on Facebook, particularly how Facebook utilized their personal user information. As for negative experiences users had on Facebook, over three quarters of them reported the negative experience of being invited into the spammed shopping groups. Respondents also utilized different privacy settings based on the nature of the information on their profiles. Through performing linear hierarchical regression analyses, results showed that gender, time spent on Facebook, users’ personal privacy orientation, knowledge toward Facebook’s privacy policy and negative experiences served as predictors to the strictness of users’ profile privacy settings. On the other hand, gender, age, knowledge toward Facebook’s privacy policy, negative experiences and privacy concerns served as predictors for users’ privacy protection strategies. This thesis contributed to the current research pool in the following ways. First of all, the sample in this thesis was representative of the population of daily active users in Taiwan. Secondly, while numerous previous studies have focused on predicting users` privacy management via privacy settings or the frequency of updating their privacy settings as dependent variables, this thesis also considered privacy protection strategies, such as deleting Facebook friends, un-tagging photos, and turning off cookies on computers. Thirdly, this thesis also considered users` negative experience on Facebook, and confirmed that it was a significant predictor to both users’ privacy settings on profiles, and privacy protection strategies.Keywords: Communication Privacy Management theory (CPM), Facebook, privacy, boundary management, Taiwan 參考文獻 Acquisti, A., & Gross, R. (2006). Imagined communities: Awareness, information sharing and privacy on the Facebook. In Proceedings of Privacy Enhancing Technologies Workshop (p. 36–58). Cambridge, England: Springer.Altman, I. (1975). The Environment and Social Behavior. Monterey, CA: Brooks/Cole.Associated Press. (2012, October 23). Number of active users at Facebook over the years. Yahoo! Finance. Retreived from http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.htmlBercovici, J. (2013, October 30). Facebook admits it`s seen a drop in usage among teens. Forbes. Retrieved from http://www.forbes.com/sites/jeffbercovici/2013/10/30/facebook-admits-its-seen-a-drop-in-usage-among-teens/Boyd, D. M. (2008). Facebook’s privacy trainwreck: Exposure, invasion, and social convergence. International Journal of Research into New Media Technologies, 14, 13–20.Boyd, D. M., & Ellison, N.B. (2007), Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. Retrieved from http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/pdfBurke, M., Marlow, C., & Lento, T. (2009). Feed me: Motivating newcomer contribution in social network sites. In Proceedings of the 27th International Conference on Human Factors in Computing Systems (p. 945–995). New York, NY: ACMButler, E., McCann, E. & Thomas, J. (2011). Privacy setting awareness on Facebook and its effect on user-posted content. Human Communication, 14(1), 39-55.Central News Agency (2013, September 19). Taiwan has highest rate of Facebook penetration: official. Taipei Times. Retrieved from http://www.taipeitimes.com/News/biz/archives/2013/09/19/2003572463Central News Agency (2014, February 27). Taiwanese biggest users of Facebook by population proportion (update). Focus Taiwan. Retrieved from http://focustaiwan.tw/news/aeco/201402270030.aspxChen, Y. R. (2014, March 2). Top 100 websites in 2014 revealed! Yahoo (Taiwan) trumps Facebook in Taiwan. Business Next. Retrieved from http://www.bnext.com.tw/article/view/id/31260Child, J. T., Haridakis, P. M., & Petronio, S. (2012). Blogging privacy rule orientations, privacy management, and content deletion practices: The variability of online privacy management activity at different stages of social media use. Computers in Human Behavior, 28, 1859–1872.Christofides, E., Muise, A., & Desmarais, S. (2009). Information disclosure and control on Facebook: Are they two sides of the same coin or two different processes? Cyberpsychology & Behavior, 12, 341–345.Debatin, B., Lovejoy, P., Horn, A., & Huges, B. N. (2009). Facebook and online privacy: Attitudes, behaviors, and unintended consequences. Journal of Computer-Mediated Communication, 15(1), 83-108.DeCew, Judith W. 1997. In Pursuit of Privacy: Law, Ethics, and the Rise of Technology. Ithaca, N.Y.: Cornell University Press.Derlega, V., & Chaikin, A. (1977). Privacy and self-disclosure in social relationships. J Social Issues, 33(3), 102-115.Dey, R., Jelveh, Z., & Ross, K. (2012). Facebook users have become much more private: A large-scale study. 4th IEEE International Workshop on Security and Social Networking (SESOC), Lugano, Switzerland.Dinev, T. & Hart, P. (2006). An extended privacy calculus model for E-Commerce Transactions, Information Systems Research, 17(1), 61-80.Edwards, J. (2014, April 11). Most people on Twitter don`t actually tweet. Business Insider. Retrieved from http://www.businessinsider.com/twitter-user-statistics-2014-4Facebook and Policy (2013). About. Facebook. Retrieved from https://www.facebook.com/fbprivacy/infoFacebook, Inc. (2013, November 1). Form 10-Q for FACEBOOK INC. Yahoo! Finance. Retrieved from http://biz.yahoo.com/e/131101/fb10-q.htmlFogel, J., & Nehmad, E. (2009). Internet social network communities: Risk taking, trust and privacy concerns. Computers in Human Behavior, 25, 153–160.Garside, J. (2014, May 22). Facebook bows to pressure on privacy settings for new users. The Guardian. Retrieved from http://www.theguardian.com/technology/2014/may/22/facebook-privacy-settings-changes-usersGibbs, J., & Cho, S. (2010). A cross-cultural investigation of privacy management in Facebook and Cyworld. Conference Papers -- International Communication Association.Goel, V. (2014, April 30). Facebook to let users limit data revealed by log-ins. The New York Times. Retrieved from http://www.nytimes.com/2014/05/01/technology/facebook-to-let-users-limit-data-revealed-by-log-ins.html?_r=0Gross, R., & Acquisti, A. (2005). Information revelation and privacy in online social networks. ACM Workshop on Privacy in the Electronic Society, Alexandria, VA.Hesse, C., & Rauscher, E. A. (2013). Privacy tendencies and revealing/ concealing: The moderating role of emotional competence. Communication Quarterly, 61(1), 91-112. Hsu, C. (2004). Possibility and impossibility for global online privacy: A cross-country examination. Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA.Insight Xplorer. (2013, May 22). Report from the comScore Media Metrix. Press Release. Retrieved from http://www.insightxplorer.com/news/news_05_22_13.html Kiss, J. (2014, February 4). Facebook`s 10th birthday: From college dorm to 1.23 billion users. The Guardian. Retrieved from http://www.theguardian.com/technology/2014/feb/04/facebook-10-years-mark-zuckerbergKrasnova, H., Kolesnikova, E., & Guenther, O. (2009). “It won’t happen to me!”: Self-disclosure in online social networks. In Proceedings of the 15th Americas Conference on Information Systems (Paper 343). San Francisco, CA: Association for Information Systems.Kravets, D. (2014, May 12). Facebook, Zynga beat wiretap lawsuits. Arstechnica. Retrieved from http://arstechnica.com/tech-policy/2014/05/facebook-zynga-beat-wiretap-lawsuits/Lee, D., Im, S., & Taylor, C. (2008). Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs. Psychology & Marketing, 25(7), 692–710.Levine, D. (2013, June 28). Judge scrutinizes Facebook deal to end privacy lawsuit over ads. Reuters. Retrieved from http://www.reuters.com/article/2013/06/28/us-facebook-lawsuit-idUSBRE95R13820130628Lewis, K., Kaufman, J., Gonzalez, M., Wimmer, A., & Christakis, N. (2008). Taste, ties, and time: A new dataset using Facebook.com. Social Networks, 30, 330–342.Lim, Y.-H. (2012, July 16). Facebook in Asia: Growth deceleration continues. Forbes. Retrieved from http://www.forbes.com/sites/limyunghui/2012/07/16/facebook-in-asia-growth-deceleration-continues-latest-stats/Liu, Q., Yang, M., Yao, M. Z., Tu, C. (2014). Predicting users’ privacy boundary management strategies on Facebook. In session submission: Privacy management of social media users. ICA 2014. Seattle. Lunden, I. (2014, April 23). Facebook passes 1B mobile users, 200M messenger users In Q1. Tech Crunch. Retrieved from http://techcrunch.com/2014/04/23/facebook-passes-1b-mobile-monthly-active-users-in-q1-as-mobile-ads-reach-59-of-all-ad-sales/Madden, M. (2012). Privacy management on social media sites. Pew Research Center’s Internet & American Life Project. Retrieved from http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Privacy_management_on_social_media_sites_022412.pdf Madden, M., & Smith, A. (2010). Reputation management and social media. Pew Research Center’s Internet & American Life Project. Retrieved from http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Reputation_Management_with_topline.pdfMagid L. (2014, May 22). Facebook changes new user default privacy setting to friends only -- adds privacy checkup. Forbes. Retrieved from http://www.forbes.com/sites/larrymagid/2014/05/22/facebook-changes-default-privacy-setting-for-new-users/Mander, J. (2014, May 28). As Facebook ages, Tumblr has the youngest audience. GlobalWebIndex Blog. Retrieved from http://blog.globalwebindex.net/facebook-is-ageingMarshall, N. J. (1972). Privacy and environment. Human Ecology, 1(2), 93-110.McKnight, D., Lankton, N., & Tripp, J. (2011, January). Social networking information disclosure and continuance intention: A disconnect. 44th Hawaii International Conference on System Sciences, Kauai, HI.Metzger, M., & Pure, R. (2009). rivacy management in Facebook. Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago Hilton & Towers, Chicago, IL.Miller, C. C. (2014, February 14). The plus in Google Plus? It`s mostly for Google. New York Times. Retrieved from http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html?_r=0Moore, S. (2010, October 21). Gartner Says Social Media in Asia Pacific is Developing in Different Directions to the U.S. and Europe. Press Release. Gartner. Retrieved from https://www.gartner.com/newsroom/id/1454513?brand=1Mozur, P. (2011, April 15). What Time can teach Facebook about China. The Wall Street Journal. Retrieved from http://blogs.wsj.com/chinarealtime/2011/04/15/what-taiwan-can-teach-facebook-about-china/Ou, M. (2011). Singaporean youths` perceptions of online privacy and disclosure in an epoch of Facebook. Conference Papers -- International Communication Association, 1-28.Penny, L. (2010, November 19). FarmVille: they reap what you sow. The Guardian. Retrieved from http://www.theguardian.com/commentisfree/2010/nov/19/farmville-they-reap-what-you-sowPeppers, M. (2014, May 19). But WHY are you single? `Invasive` new Facebook button lets you ASK about friends` relationship status. Daily Mail. Retrieved from http://www.dailymail.co.uk/femail/article-2632796/But-WHY-single-Invasive-new-Facebook-button-lets-ask-friends-relationship-status.html#ixzz32DUbyGlZPetronio, S. (2002). Boundaries of privacy: Dialectics of disclosure. 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Journal of Privacy and Confidentiality, 4(2), 7-41.Su, S. (2010, April 12). Does Taiwan’s Explosive Facebook Growth Mean More To Come In East Asia? Inside Facebook. Retrieved from http://www.insidefacebook.com/2010/04/12/does-taiwans-explosive-facebook-growth-mean-more-to-come-in-east-asia/Sullivan, B. (2011, March 10). Study: Social media polarizes our privacy concerns. NBCNews.com. Retrieved from http://www.nbcnews.com/id/41995992/ns/technology_and_science/t/study-social-media-polarizes-our-privacy-concerns/#.U0AIdaiSyAvTaipei Times. (2014, February 28). Taiwan likes Facebook, has highest penetration. Taipei Times. Retrieved from http://www.taipeitimes.com/News/biz/archives/2014/02/28/2003584495Taiwan Network Information Center (TWNIC). (2013). Broadband Internet usage in Taiwan. TWNIC ePaper. Retrieved from http://www.myhome.net.tw/2013_10/p01.htmTaraszow, T., Aristodemou, E., Shitta, G., Laouris, Y., & Arsoy, A. (2010). 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A review of Facebook research in the social sciences. Perspectives on Psychological Science, 7(3), 203-220.Wimmer, R. D., & Dominick, J. R. (2011). Mass Media Research: An Introduction. Wadsworth.Woollason, V. (2013, September 17). Facebook users are committing `virtual identity suicide` in droves and quitting the site over privacy and addiction fears. Daily Mail. Retrieved from http://www.dailymail.co.uk/sciencetech/article-2423713/Facebook-users-committing-virtual-identity-suicide-quitting-site-droves-privacy-addiction-fears.html#ixzz2qKcHJ6EjYoung, A. L., & Quan-Haase, A. (2013). Privacy protection strategies on Facebook. Information, Communication & Society, 16(4), 479-500. 描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
101461001
102資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101461001 資料類型 thesis dc.contributor.advisor 劉幼琍 zh_TW dc.contributor.advisor Liu, Yu Li en_US dc.contributor.author (Authors) 林宜萱 zh_TW dc.contributor.author (Authors) Lin, Yi Hsuan en_US dc.creator (作者) 林宜萱 zh_TW dc.creator (作者) Lin, Yi Hsuan en_US dc.date (日期) 2013 en_US dc.date.accessioned 6-Aug-2014 11:48:59 (UTC+8) - dc.date.available 6-Aug-2014 11:48:59 (UTC+8) - dc.date.issued (上傳時間) 6-Aug-2014 11:48:59 (UTC+8) - dc.identifier (Other Identifiers) G0101461001 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/68276 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 101461001 zh_TW dc.description (描述) 102 zh_TW dc.description.abstract (摘要) Given the high penetration rate of Facebook and more than 10 million daily active users in Taiwan, the subject of Facebook became an important focus of study. This thesis attempted to examine how factors such as gender and gender, time spent on Facebook, personal privacy orientation, knowledge, negative experiences and privacy concerns would predict users’ profile privacy settings and their use of privacy protection strategies. By utilizing the Communication Privacy Management theory (CPM), individuals and collectives would develop the rules, known as boundary. In the process of managing one’s privacy, they would coordinate the boundary and also mitigate the disruption to the rules established, known as boundary turbulence. A survey of 1,102 Facebook users in Taiwan through an online questionnaire was conducted over a two-week period from April 29 – May12, 2014, and yielded a confidence level of 95% and a 3% confidence interval. Results showed that 48.6% of respondents were males, while 51.4% were females. Respondents that fell between the age group 25-34 also made up the biggest group among users. Respondents had spent an average of 4.71 years on Facebook at the time of the study, and reported that they spent an average of 3.06 hours on Facebook per day. Facebook users in Taiwan were privacy-oriented, had partial knowledge to Facebook’s privacy policy, and were concerned about their privacy on Facebook, particularly how Facebook utilized their personal user information. As for negative experiences users had on Facebook, over three quarters of them reported the negative experience of being invited into the spammed shopping groups. Respondents also utilized different privacy settings based on the nature of the information on their profiles. Through performing linear hierarchical regression analyses, results showed that gender, time spent on Facebook, users’ personal privacy orientation, knowledge toward Facebook’s privacy policy and negative experiences served as predictors to the strictness of users’ profile privacy settings. On the other hand, gender, age, knowledge toward Facebook’s privacy policy, negative experiences and privacy concerns served as predictors for users’ privacy protection strategies. This thesis contributed to the current research pool in the following ways. First of all, the sample in this thesis was representative of the population of daily active users in Taiwan. Secondly, while numerous previous studies have focused on predicting users` privacy management via privacy settings or the frequency of updating their privacy settings as dependent variables, this thesis also considered privacy protection strategies, such as deleting Facebook friends, un-tagging photos, and turning off cookies on computers. Thirdly, this thesis also considered users` negative experience on Facebook, and confirmed that it was a significant predictor to both users’ privacy settings on profiles, and privacy protection strategies.Keywords: Communication Privacy Management theory (CPM), Facebook, privacy, boundary management, Taiwan zh_TW dc.description.tableofcontents Chapter One: Introduction------------------------------------------------------------------------11.1 Facebook users abroad and in Taiwan-----------------------------------------------------21.2 Purpose of research--------------------------------------------------------------------------51.3 Chapter organization-------------------------------------------------------------------------6Chapter Two: Literature review------------------------------------------------------------------82.1 Nature of social networking sites and privacy paradox phenomenon------------------82.2 Definition of privacy------------------------------------------------------------------------102.3 Theoretical framework: Communications Privacy Management (CPM)---------------142.4 Previous research on users’ privacy management on Facebook----------------------19Chapter Three: Methodology-------------------------------------------------------------------263.1 Survey questionnaire design-------------------------------------------------------------273.2 Measurement ----------------------------------------------------------------------------- 293.3 Sampling plan------------------------------------------------------------------------------323.4 Statistical analysis------------------------------------------------------------------------35Chapter Four: Facebook’s development in Taiwan and privacy policy evolvement------37Chapter Five: Data analysis on the survey questionnaire--------------------------------- 465.1 Correlation between independent variables and dependent variables--------------585.2 Predicting users’ profile privacy settings on Facebook--------------------------------605.3 Predicting users’ use of privacy protection strategies on Facebook-----------------61Chapter Six: Discussion------------------------------------------------------------------------65Chapter Seven: Conclusion--------------------------------------------------------------------75Notes---------------------------------------------------------------------------------------------82References---------------------------------------------------------------------------------------83 Appendix I: Survey questionnaire (Chinese version)---------------------------------------90Appendix II: Survey questionnaire (English version)---------------------------------------95Appendix III: Construct intercorrelation-----------------------------------------------------101Appendix IV: Results of research question and hypotheses------------------------------103 zh_TW dc.format.extent 1058186 bytes - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101461001 en_US dc.subject (關鍵詞) 臉書 zh_TW dc.subject (關鍵詞) 隱私權管理 zh_TW dc.subject (關鍵詞) 台灣 zh_TW dc.title (題名) 台灣臉書使用者的隱私權管理 zh_TW dc.title (題名) Facebook users’ privacy management in Taiwan en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Acquisti, A., & Gross, R. (2006). Imagined communities: Awareness, information sharing and privacy on the Facebook. In Proceedings of Privacy Enhancing Technologies Workshop (p. 36–58). Cambridge, England: Springer.Altman, I. (1975). The Environment and Social Behavior. Monterey, CA: Brooks/Cole.Associated Press. (2012, October 23). Number of active users at Facebook over the years. Yahoo! Finance. Retreived from http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.htmlBercovici, J. (2013, October 30). Facebook admits it`s seen a drop in usage among teens. Forbes. Retrieved from http://www.forbes.com/sites/jeffbercovici/2013/10/30/facebook-admits-its-seen-a-drop-in-usage-among-teens/Boyd, D. M. (2008). Facebook’s privacy trainwreck: Exposure, invasion, and social convergence. International Journal of Research into New Media Technologies, 14, 13–20.Boyd, D. M., & Ellison, N.B. (2007), Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. Retrieved from http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/pdfBurke, M., Marlow, C., & Lento, T. (2009). Feed me: Motivating newcomer contribution in social network sites. In Proceedings of the 27th International Conference on Human Factors in Computing Systems (p. 945–995). New York, NY: ACMButler, E., McCann, E. & Thomas, J. (2011). Privacy setting awareness on Facebook and its effect on user-posted content. Human Communication, 14(1), 39-55.Central News Agency (2013, September 19). Taiwan has highest rate of Facebook penetration: official. Taipei Times. Retrieved from http://www.taipeitimes.com/News/biz/archives/2013/09/19/2003572463Central News Agency (2014, February 27). Taiwanese biggest users of Facebook by population proportion (update). Focus Taiwan. Retrieved from http://focustaiwan.tw/news/aeco/201402270030.aspxChen, Y. R. (2014, March 2). Top 100 websites in 2014 revealed! Yahoo (Taiwan) trumps Facebook in Taiwan. Business Next. Retrieved from http://www.bnext.com.tw/article/view/id/31260Child, J. T., Haridakis, P. M., & Petronio, S. (2012). Blogging privacy rule orientations, privacy management, and content deletion practices: The variability of online privacy management activity at different stages of social media use. Computers in Human Behavior, 28, 1859–1872.Christofides, E., Muise, A., & Desmarais, S. (2009). Information disclosure and control on Facebook: Are they two sides of the same coin or two different processes? Cyberpsychology & Behavior, 12, 341–345.Debatin, B., Lovejoy, P., Horn, A., & Huges, B. N. (2009). Facebook and online privacy: Attitudes, behaviors, and unintended consequences. Journal of Computer-Mediated Communication, 15(1), 83-108.DeCew, Judith W. 1997. In Pursuit of Privacy: Law, Ethics, and the Rise of Technology. Ithaca, N.Y.: Cornell University Press.Derlega, V., & Chaikin, A. (1977). Privacy and self-disclosure in social relationships. J Social Issues, 33(3), 102-115.Dey, R., Jelveh, Z., & Ross, K. (2012). Facebook users have become much more private: A large-scale study. 4th IEEE International Workshop on Security and Social Networking (SESOC), Lugano, Switzerland.Dinev, T. & Hart, P. (2006). An extended privacy calculus model for E-Commerce Transactions, Information Systems Research, 17(1), 61-80.Edwards, J. (2014, April 11). Most people on Twitter don`t actually tweet. Business Insider. Retrieved from http://www.businessinsider.com/twitter-user-statistics-2014-4Facebook and Policy (2013). About. Facebook. Retrieved from https://www.facebook.com/fbprivacy/infoFacebook, Inc. (2013, November 1). Form 10-Q for FACEBOOK INC. Yahoo! Finance. Retrieved from http://biz.yahoo.com/e/131101/fb10-q.htmlFogel, J., & Nehmad, E. (2009). Internet social network communities: Risk taking, trust and privacy concerns. Computers in Human Behavior, 25, 153–160.Garside, J. 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Possibility and impossibility for global online privacy: A cross-country examination. Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA.Insight Xplorer. (2013, May 22). Report from the comScore Media Metrix. Press Release. Retrieved from http://www.insightxplorer.com/news/news_05_22_13.html Kiss, J. (2014, February 4). Facebook`s 10th birthday: From college dorm to 1.23 billion users. The Guardian. Retrieved from http://www.theguardian.com/technology/2014/feb/04/facebook-10-years-mark-zuckerbergKrasnova, H., Kolesnikova, E., & Guenther, O. (2009). “It won’t happen to me!”: Self-disclosure in online social networks. In Proceedings of the 15th Americas Conference on Information Systems (Paper 343). San Francisco, CA: Association for Information Systems.Kravets, D. (2014, May 12). Facebook, Zynga beat wiretap lawsuits. Arstechnica. 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