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題名 文字式網路爆紅之「網絡流行體」現象初探
On Text-based Internet Memes: A Study on Chinese Network Styles
作者 許倩
貢獻者 施琮仁
許倩
關鍵詞 無
Internet meme
memetics
network styles
digital culture
日期 2013
上傳時間 12-Aug-2014 14:06:03 (UTC+8)
摘要 無
In recent years, Internet memes went viral on the Internet. Although the image-based Internet memes received much attention both in practice and research, the research on the text-based Internet is only a recent development.
Introducing the concept of Internet meme in the study, a content analysis was employed to explore the features of network styles with Zhenhuan style as the exemplification. The study described the phenomenon in terms of users, speech styles, and purposes, and found a strong interaction between them.
This study also explored the development and mutation of the network style. First, the study observed the life cycle of the phenomenon, and affirmed the important role of the originators in deciding the themes and structures of the network style. Contraction and mutation would take place throughout the communication of the meme. A significant amount of mutation would lead to the generation of a new network style.
Besides, the study found that the popularization of the network style is the result of a series of synthetic factors, including the huge population of the netizens, the development of the Internet in Mainland China, the uniqueness of the Chinese language, the popular culture, and the promotion of the activities on the websites.
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Blackmore, S. (1999). The Meme Machine (Vol. 25). New York: Oxford University Press.
Börzsei, L. K. (2013). Makes a Meme Instead: A Concise History of Internet Memes. New Media Studies Magazine, (7). Retrieved December 13, 2013, from http://www.academia.edu/3649116/Makes_a_Meme_Instead_A_Concise_History_of_Internet_Memes
Brunello, J. B. (2012). Internet-memes and Everyday-creativity. Master thesis, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam, Rotterdam, Netherlands. Retrieved March 31, 2014, from http://thesis.eur.nl/pub/13426/Brunello.pdf
Buchel, B. B. (2012). Internet Memes as Means of Communication. Master thesis, Department of Sociology, Masaryk University, Brno, Czech Republic. Retrieved May 8, 2014, from http://is.muni.cz/th/384995/fss_m/Buchel_thesis.pdf
Burmeister E. (2012). Sample size: How many is enough? Australian Critical Care, 25, 271-274. Retrieved July 9, 2014, from http://ac.els-cdn.com/S1036731408001641/1-s2.0-S1036731408001641-main.pdf?_tid=729c5194-1281-11e4-9e06-00000aab0f02&acdnat=1406130971_f52986942ed2ae654e9bb2ad877bc0d2
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Chen, H.C. (1992). Reading comprehension in Chinese: Implications from character reading times. In: Chen, H.C. & Tzeng, O.J.L. (eds.). Language processing in Chinese (p. 175-205). Amsterdam: North-Holland.
Chen, H.C. (1996). Chinese reading and comprehension: A cognitive psychology perspective. In Bond, M.H. (ed.). The Handbook of Chinese Psychology (p. 43-62). Hong Kong: Oxford University Press.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
101461024
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101461024
資料類型 thesis
dc.contributor.advisor 施琮仁zh_TW
dc.contributor.author (Authors) 許倩zh_TW
dc.creator (作者) 許倩zh_TW
dc.date (日期) 2013en_US
dc.date.accessioned 12-Aug-2014 14:06:03 (UTC+8)-
dc.date.available 12-Aug-2014 14:06:03 (UTC+8)-
dc.date.issued (上傳時間) 12-Aug-2014 14:06:03 (UTC+8)-
dc.identifier (Other Identifiers) G0101461024en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/68551-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 101461024zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 無zh_TW
dc.description.abstract (摘要) In recent years, Internet memes went viral on the Internet. Although the image-based Internet memes received much attention both in practice and research, the research on the text-based Internet is only a recent development.
Introducing the concept of Internet meme in the study, a content analysis was employed to explore the features of network styles with Zhenhuan style as the exemplification. The study described the phenomenon in terms of users, speech styles, and purposes, and found a strong interaction between them.
This study also explored the development and mutation of the network style. First, the study observed the life cycle of the phenomenon, and affirmed the important role of the originators in deciding the themes and structures of the network style. Contraction and mutation would take place throughout the communication of the meme. A significant amount of mutation would lead to the generation of a new network style.
Besides, the study found that the popularization of the network style is the result of a series of synthetic factors, including the huge population of the netizens, the development of the Internet in Mainland China, the uniqueness of the Chinese language, the popular culture, and the promotion of the activities on the websites.		en_US
dc.description.tableofcontents Introduction 1
Text-based Internet Memes in China 2
An Overview of the Network Styles 5
Network Styles and Mass Media 13
Research Motivation 16
Literature Review 19
Network Style Studies at Present 19
Memetic Studies and Internet Memes 24
Meme and Memetics 24
Internet Memes 27
Methodology 35
Data Collection 40
Pilot Study 44
Measures 46
Inter-coder Reliability 48
Results 50
Discussion 68
Features of Zhenhuan Style 68
Communication of Zhenhuan Style 70
Limitation and Suggestions for Future Study 73
Conclusion 74
References 76
Appendixes 88
Appendix A Codebook – English Version 88
Appendix B Codebook – Chinese Version 91		zh_TW
dc.format.extent 3147253 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101461024en_US
dc.subject (關鍵詞) 無zh_TW
dc.subject (關鍵詞) Internet memeen_US
dc.subject (關鍵詞) memeticsen_US
dc.subject (關鍵詞) network stylesen_US
dc.subject (關鍵詞) digital cultureen_US
dc.title (題名) 文字式網路爆紅之「網絡流行體」現象初探zh_TW
dc.title (題名) On Text-based Internet Memes: A Study on Chinese Network Stylesen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Anti, M. (2012). Behind the Great Firewall of China [Video]. Retrieved December 8, 2013, from http://www.ted.com/talks/michael_anti_behind_the_great_firewall_of_china
Banks, D. (2013). #Standingman: The Meme for the Masses. Retrieved March 27, 2014, from http://thesocietypages.org/cyborgology/2013/06/18/standingman-the-meme-for-the-masses/
Bauckhage, C. (2011.05). Insights into Internet Memes. Paper presented at the Fifth International AAAI Conference on Weblogs and Social Media, Barcelona, Spain. Retrieved March 15, 2014, from http://www.aaai.org/ocs/index.php/icwsm/icwsm11/paper/download/2757/3304
Blackmore, S. (1999). The Meme Machine (Vol. 25). New York: Oxford University Press.
Börzsei, L. K. (2013). Makes a Meme Instead: A Concise History of Internet Memes. New Media Studies Magazine, (7). Retrieved December 13, 2013, from http://www.academia.edu/3649116/Makes_a_Meme_Instead_A_Concise_History_of_Internet_Memes
Brunello, J. B. (2012). Internet-memes and Everyday-creativity. Master thesis, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam, Rotterdam, Netherlands. Retrieved March 31, 2014, from http://thesis.eur.nl/pub/13426/Brunello.pdf
Buchel, B. B. (2012). Internet Memes as Means of Communication. Master thesis, Department of Sociology, Masaryk University, Brno, Czech Republic. Retrieved May 8, 2014, from http://is.muni.cz/th/384995/fss_m/Buchel_thesis.pdf
Burmeister E. (2012). Sample size: How many is enough? Australian Critical Care, 25, 271-274. Retrieved July 9, 2014, from http://ac.els-cdn.com/S1036731408001641/1-s2.0-S1036731408001641-main.pdf?_tid=729c5194-1281-11e4-9e06-00000aab0f02&acdnat=1406130971_f52986942ed2ae654e9bb2ad877bc0d2
Cao, X.H. (2011.02.25). An Online Movement on New Literature Form is in Vogue: Make Sentences Together. [News Group]. Retrieved December 10, 2013, from http://epaper.jhnews.com.cn/site1/jhrb/html/2011-02/25/content_1247989.htm
Chen, C. (2012). The Creation and Meaning of Internet Memes in 4chan: Popular Internet Culture in the Age of Online Digital Reproduction. Habitus Vol. III, Spring, 6-19. Retrieved June 10, 2014, from http://www.yale.edu/habitus/habitus_design_6.625_(3).pdf#page=6
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