| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 林辉凌 | zh_TW |
| dc.contributor.author (作者) | Lim, Hwee Leng | en_US |
| dc.creator (作者) | 林辉凌 | zh_TW |
| dc.creator (作者) | Lim, Hwee Leng | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 25-八月-2014 15:18:25 (UTC+8) | - |
| dc.date.available | 25-八月-2014 15:18:25 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-八月-2014 15:18:25 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0098933040 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=77646 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933040 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | 醫療禮賓服務公司創業計畫 | zh_TW |
| dc.description.abstract (摘要) | There is an increase group of affluent and high net-worth personal in China and other growing region where the affordable are looking to seek better treatment and more advance care. This is especially true where many of those has little confident either in they own medical system or prefer seeking other alternative for certain treatments that might not available in their own country.\nOur business is focus in delivery special and personalize medical tourism planning services for this unique group of customer. Though we targeting several similar markets but in this plan, we will focus on China. The plan explained how we create new business niche using the unique demographic of Singapore and key strengths of our team structure and utilized the fact that Singapore has the highest reputation as one of the best medical hub in Asia. Our medical concierge services target to provide our customer with the best care and best services they can get during their stay in Singapore with their treatment and for their. Our goal is to ensure that they are under the best care equivalent to the service often relates to a 5 star concierge services during their entire stay. In the plan we will cover an overview of current trends in Medical tourism and the decisions on Singapore as our based. We will also elaborate the structure of our business on how we are capitalized the advantage of the environment to support our plan | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1\n2. General Company Description 2\n2.1. Vision 2\n2.2. Mission Statement 3\n2.3. Business Philosophy 3\n3. Industry Background 4\n3.1. Global Market Place 4\n3.2. Growing Market & Trends 4\n3.3. Why Singapore as Our Choice of Medical Tourism Hub? 6\n3.3.1. Market and Services environment: 6\n4. Legal form of Ownership – Private Limited Company 10\n4.1. Our Business Model 10\n5. Product and Services 11\n5.1. Products 11\n5.2. Services 11\n6. Key to Success 12\n7. Marketing Plan 13\n7.1. Marketing Environment Analysis 13\n7.2. Opportunity in China Market: 14\n8. SWOT Analysis 16\n9. Product Positioning 17\n9.1. Target Market Segmentation Strategy 17\n10. Competitor Analysis & Comparison 19\n10.1. Competitors Analysis – by Countries 20\n10.2. Local and Key Competition 22\n10.3. Price Comparisons: 23\n11. Product & Service Strategy 27\n11.1. Product 27\n11.2. Pricing Strategy 29\n11.2.1. Services Package Estimated Average cost: 29\n11.2.2. Well-Being Care – Annual Health Checks and diagnosis 29\n11.2.3. Specialized Care Treatment Sample Price list 30\n11.3. Promotion & Marketing Strategy 31\n11.4. Direct Sales and Channel Strategy 34\n11.5. Trends and Future Growth Roadmap 34\n12. Management & Organization 36\n12.1. Company Management 36\n12.2. Company Organization 37\n12.3. Extended Team Advisory Panel: 38\n13. Operations Plan 39\n13.1. Production 39\n13.2. Location 39\n13.3. Personal 40\n13.3.1. Staff Structure 40\n13.3.2. Recruitment 40\n13.3.3. Salary and increment Scheme 41\n13.3.4. Supplier and Partnership 41\n13.4. Startup Expenses and Capitalization 43\n14. Financial Plan 44\n14.1. Sales Forecast 44\n14.2. Projected Financial Statement (3 year Projection) 45\nReference 46\nAppendix 47 | zh_TW |
| dc.format.extent | 2533231 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933040 | en_US |
| dc.subject (關鍵詞) | 醫療旅遊 | zh_TW |
| dc.subject (關鍵詞) | 個人化旅行 | zh_TW |
| dc.subject (關鍵詞) | 附加價值 | zh_TW |
| dc.subject (關鍵詞) | 品質保健 | zh_TW |
| dc.subject (關鍵詞) | Medical Tourism | en_US |
| dc.subject (關鍵詞) | Personalized Trip | en_US |
| dc.subject (關鍵詞) | Value-Add | en_US |
| dc.subject (關鍵詞) | Quality Healthcare | en_US |
| dc.title (題名) | 醫療禮賓服務公司創業計畫 | zh_TW |
| dc.title (題名) | Business Plan for a Medical Concierge Service Company | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | • Wikipedia- Definition of Medical Tourism http://en.wikipedia.org/wiki/Medical_tourism \n• MTA Medical Tourism Association\nhttp://www.medicaltourismassociation.com/en/research-and-surveys.html \n• Healthcare in Singapore\nhttp://www.edb.gov.sg/content/edb/en/industries/industries/healthcare.html\n• 浙江 http://en.wikipedia.org/wiki/Zhejiang\n• People’s daily online\nhttp://english.people.com.cn/200601/30/eng20060130_239357.html\n• Medical Singapore http://www.medicalsingapore.com/\n• Focus Singapore: \nhttp://www.focussingapore.com/singapore-tourism/medical-tourism.html\n• Economic Board of Development - http://www.edb.gov.sg/content/edb/en.html\n• Patients By Boards: http://www.patientsbeyondborders.com/singapore\n• Medical Tourism: http://www.medical-tourism.com/country/singapore.html\n• Health Base: https://www.healthbase.com/hb/pages/medical-tourism-in-singapore.jsp\n• Citytour.com http://citytours.sg/medical_tourism/medical_tourism.html\n• AsiaMedicalTourismhttp://www.asiasmedicaltourism.com/medical-tourism/medical-tourism-singapore.html\n• http://www.managementparadise.com/forums/service-sector-management-s-s-m/6600-medical-tourism-ppt.html\n• Smart Travel Asia: http://www.smarttravelasia.com/MedicalTourism.htm\n• Medical Tourism: http://www.medicaltourism.co/\n• Medical Tourism Magazine http://www.medicaltourismmag.com/\n• http://www.asiasmedicaltourism.com/\n• Asia Weekly http://www.chinadailyasia.com/business/2013-08/16/content_15083337.html\n• CNBC News- http://www.cnbc.com/id/101487998/page/6\n• BBC News- http://www.bbc.co.uk/news/business-12889648Taiwan taps China for lucrative medical tourism market | zh_TW |
