| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 林辉凌 | zh_TW |
| dc.contributor.author (Authors) | Lim, Hwee Leng | en_US |
| dc.creator (作者) | 林辉凌 | zh_TW |
| dc.creator (作者) | Lim, Hwee Leng | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 25-Aug-2014 15:18:25 (UTC+8) | - |
| dc.date.available | 25-Aug-2014 15:18:25 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Aug-2014 15:18:25 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933040 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/69213 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933040 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | 醫療禮賓服務公司創業計畫 | zh_TW |
| dc.description.abstract (摘要) | There is an increase group of affluent and high net-worth personal in China and other growing region where the affordable are looking to seek better treatment and more advance care. This is especially true where many of those has little confident either in they own medical system or prefer seeking other alternative for certain treatments that might not available in their own country.Our business is focus in delivery special and personalize medical tourism planning services for this unique group of customer. Though we targeting several similar markets but in this plan, we will focus on China. The plan explained how we create new business niche using the unique demographic of Singapore and key strengths of our team structure and utilized the fact that Singapore has the highest reputation as one of the best medical hub in Asia. Our medical concierge services target to provide our customer with the best care and best services they can get during their stay in Singapore with their treatment and for their. Our goal is to ensure that they are under the best care equivalent to the service often relates to a 5 star concierge services during their entire stay. In the plan we will cover an overview of current trends in Medical tourism and the decisions on Singapore as our based. We will also elaborate the structure of our business on how we are capitalized the advantage of the environment to support our plan | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. General Company Description 22.1. Vision 22.2. Mission Statement 32.3. Business Philosophy 33. Industry Background 43.1. Global Market Place 43.2. Growing Market & Trends 43.3. Why Singapore as Our Choice of Medical Tourism Hub? 63.3.1. Market and Services environment: 64. Legal form of Ownership – Private Limited Company 104.1. Our Business Model 105. Product and Services 115.1. Products 115.2. Services 116. Key to Success 127. Marketing Plan 137.1. Marketing Environment Analysis 137.2. Opportunity in China Market: 148. SWOT Analysis 169. Product Positioning 179.1. Target Market Segmentation Strategy 1710. Competitor Analysis & Comparison 1910.1. Competitors Analysis – by Countries 2010.2. Local and Key Competition 2210.3. Price Comparisons: 2311. Product & Service Strategy 2711.1. Product 2711.2. Pricing Strategy 2911.2.1. Services Package Estimated Average cost: 2911.2.2. Well-Being Care – Annual Health Checks and diagnosis 2911.2.3. Specialized Care Treatment Sample Price list 3011.3. Promotion & Marketing Strategy 3111.4. Direct Sales and Channel Strategy 3411.5. Trends and Future Growth Roadmap 3412. Management & Organization 3612.1. Company Management 3612.2. Company Organization 3712.3. Extended Team Advisory Panel: 3813. Operations Plan 3913.1. Production 3913.2. Location 3913.3. Personal 4013.3.1. Staff Structure 4013.3.2. Recruitment 4013.3.3. Salary and increment Scheme 4113.3.4. Supplier and Partnership 4113.4. Startup Expenses and Capitalization 4314. Financial Plan 4414.1. Sales Forecast 4414.2. Projected Financial Statement (3 year Projection) 45Reference 46Appendix 47 | zh_TW |
| dc.format.extent | 2533231 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933040 | en_US |
| dc.subject (關鍵詞) | 醫療旅遊 | zh_TW |
| dc.subject (關鍵詞) | 個人化旅行 | zh_TW |
| dc.subject (關鍵詞) | 附加價值 | zh_TW |
| dc.subject (關鍵詞) | 品質保健 | zh_TW |
| dc.subject (關鍵詞) | Medical Tourism | en_US |
| dc.subject (關鍵詞) | Personalized Trip | en_US |
| dc.subject (關鍵詞) | Value-Add | en_US |
| dc.subject (關鍵詞) | Quality Healthcare | en_US |
| dc.title (題名) | 醫療禮賓服務公司創業計畫 | zh_TW |
| dc.title (題名) | Business Plan for a Medical Concierge Service Company | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | • Wikipedia- Definition of Medical Tourism http://en.wikipedia.org/wiki/Medical_tourism • MTA Medical Tourism Associationhttp://www.medicaltourismassociation.com/en/research-and-surveys.html • Healthcare in Singaporehttp://www.edb.gov.sg/content/edb/en/industries/industries/healthcare.html• 浙江 http://en.wikipedia.org/wiki/Zhejiang• People’s daily onlinehttp://english.people.com.cn/200601/30/eng20060130_239357.html• Medical Singapore http://www.medicalsingapore.com/• Focus Singapore: http://www.focussingapore.com/singapore-tourism/medical-tourism.html• Economic Board of Development - http://www.edb.gov.sg/content/edb/en.html• Patients By Boards: http://www.patientsbeyondborders.com/singapore• Medical Tourism: http://www.medical-tourism.com/country/singapore.html• Health Base: https://www.healthbase.com/hb/pages/medical-tourism-in-singapore.jsp• Citytour.com http://citytours.sg/medical_tourism/medical_tourism.html• AsiaMedicalTourismhttp://www.asiasmedicaltourism.com/medical-tourism/medical-tourism-singapore.html• http://www.managementparadise.com/forums/service-sector-management-s-s-m/6600-medical-tourism-ppt.html• Smart Travel Asia: http://www.smarttravelasia.com/MedicalTourism.htm• Medical Tourism: http://www.medicaltourism.co/• Medical Tourism Magazine http://www.medicaltourismmag.com/• http://www.asiasmedicaltourism.com/• Asia Weekly http://www.chinadailyasia.com/business/2013-08/16/content_15083337.html• CNBC News- http://www.cnbc.com/id/101487998/page/6• BBC News- http://www.bbc.co.uk/news/business-12889648Taiwan taps China for lucrative medical tourism market | zh_TW |
