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題名 Dynamic Pricing and Warranty Policies for Products with Fixed lifetime
作者 唐揆
Tang, Kwei
貢獻者 企管系
關鍵詞 Dynamic pricing; Dynamic warranty; Risk aversion
日期 2009.08
上傳時間 16-Oct-2014 17:52:29 (UTC+8)
摘要 We consider a repairable product with known market entry and departure times. A warranty policy is offered with product purchase, under which a customer can have a failed item repaired free of charge in the warranty period. It is assumed that customers are heterogeneous in their risk attitudes toward uncertain repair costs incurred after the warranty expires. The objective is to determine a joint dynamic pricing and warranty policy for the lifetime of the product, which maximizes the manufacturer’s expected profit. In the first part of the analysis, we consider a linearly decreasing price function and a constant warranty length. We first study customers’ purchase patterns under several different pricing strategies by the manufacturer and then discuss the optimal pricing and warranty strategy. In the second part, we assume that the warranty length can be altered once during the product lifetime in developing a joint pricing and warranty policy. Numerical studies show that a dynamic warranty policy can significantly outperform a fixed-length warranty policy.
關聯 European Journal of Operational Research, 196(3), 940-948
資料類型 article
DOI http://dx.doi.org/10.1016/j.ejor.2008.04.014
dc.contributor 企管系en_US
dc.creator (作者) 唐揆zh_TW
dc.creator (作者) Tang, Kweien_US
dc.date (日期) 2009.08en_US
dc.date.accessioned 16-Oct-2014 17:52:29 (UTC+8)-
dc.date.available 16-Oct-2014 17:52:29 (UTC+8)-
dc.date.issued (上傳時間) 16-Oct-2014 17:52:29 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/70628-
dc.description.abstract (摘要) We consider a repairable product with known market entry and departure times. A warranty policy is offered with product purchase, under which a customer can have a failed item repaired free of charge in the warranty period. It is assumed that customers are heterogeneous in their risk attitudes toward uncertain repair costs incurred after the warranty expires. The objective is to determine a joint dynamic pricing and warranty policy for the lifetime of the product, which maximizes the manufacturer’s expected profit. In the first part of the analysis, we consider a linearly decreasing price function and a constant warranty length. We first study customers’ purchase patterns under several different pricing strategies by the manufacturer and then discuss the optimal pricing and warranty strategy. In the second part, we assume that the warranty length can be altered once during the product lifetime in developing a joint pricing and warranty policy. Numerical studies show that a dynamic warranty policy can significantly outperform a fixed-length warranty policy.en_US
dc.format.extent 254250 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) European Journal of Operational Research, 196(3), 940-948en_US
dc.subject (關鍵詞) Dynamic pricing; Dynamic warranty; Risk aversionen_US
dc.title (題名) Dynamic Pricing and Warranty Policies for Products with Fixed lifetimeen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.ejor.2008.04.014en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1016/j.ejor.2008.04.014 en_US