| dc.contributor | 科管智財所 | en_US |
| dc.creator (作者) | Wu, Se-Hwa ; Huang, Chien-Min | en_US |
| dc.creator (作者) | 吳思華;黃竿民 | zh_TW |
| dc.date (日期) | 1994.08 | en_US |
| dc.date.accessioned | 22-Oct-2014 15:08:02 (UTC+8) | - |
| dc.date.available | 22-Oct-2014 15:08:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Oct-2014 15:08:02 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/70706 | - |
| dc.description.abstract (摘要) | The main purpose of this study is to understand the response patterns that business managers can apply to deal with public affairs. In addition, the researchers chose business managers` senses of public interest and the environmental uncertainty as related variables. How these variables influence business managers to choose public affairs-有response patterns is a1so examined in this study. The researchers reviewed the literat頃`8 in the fields of public relations and public affairs management. Questionnaire was thus designed. After sampling 68 MBA students and 131 business managers as respondents, the researchers draw out findings that there were six response patterns which the business managers responded to the public affairs. They are "Proactive: One -way Communication", "Accommodative: Two-way Communication," "Bargaining: Two -way Control", "Resistance: Politicalizing the problem", "Resorting to the Law" and "Relying on the Power of the State". Besides, their senses of public interest do not influence them to choose different response models, whi1e thier recognition to the environmental uncertainty slightly influence them to choose different response patterns | en_US |
| dc.format.extent | 1162425 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 中國行政, 56, 101-122 | en_US |
| dc.title (題名) | 台灣地區企業經理人公務事務處理模式之研究 | zh_TW |
| dc.title.alternative (其他題名) | The Study of Business Managers` Choices of Public Affairs Response Patterns in Taiwan | en_US |
| dc.type (資料類型) | article | en |
