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題名 新興市場新創企業之商業模式創新-以中國新創企業為例
Business Model Innovation in Emerging Markets: Startups in China作者 曾冠穎
Tseng, Kuan Ying貢獻者 簡睿哲
曾冠穎
Tseng, Kuan Ying關鍵詞 新興市場
新創企業
商業模式
創新日期 2014 上傳時間 3-Nov-2014 10:07:40 (UTC+8) 摘要 近年來全球刮起了一陣創業風潮，世界各大城市如矽谷、倫敦、斯德哥爾摩等都有豐富的創業聚落，鼓勵、幫助當地的新創企業發展。其中，中國北京活絡的創業風氣使其成為不可忽視的重要創新據點之一。商業模式定義了企業欲傳遞給客戶的價值、產業中的定位與創造價值的方式等，在快速變化的市場環境中，商業模式的創新往往是企業成功的決定因素，對新創企業來說，商業模式的創新更是企業存亡的關鍵。本論文透過四個深入的訪談研究，進而剖析其商業模式，包括價值主張、利潤公式、關鍵資源、關鍵流程等，與企業在各要素上所作的創新，進一步探討影響新創企業商業模式創新的因素。研究發現影響企業商業模式創新的因素，不僅來自於內部的推進如企業家們有豐富的產業與管理經驗，與外在因素如制度缺失、資訊科技的普及等，皆有利於企業在商業模式創新的執行。 參考文獻 李燦軍. (2005). 語音識別技術應用研究. 湖南廣播電視大學學報, 2, 72-75. 姚文冰, 姚., 韓濤. (2001). 穩健語音識別技術發展現狀及展望. 信號處理, 484-484. 陳昺麟. (2001). 社會科學質化研究之紮根理論實施程序及實例之介紹. Afuah, A., & Tucci, C. L. (2000). Internet business models and strategies: Text and cases: McGraw-Hill Higher Education.Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520. Amit, R., & Zott, C. (2010). Business model innovation: Creating value in times of change. Philadelphia, PA: The Wharton School, University of Pennsylvania. Baden-Fuller, C., & Morgan, M. S. (2010). Business Models as Models. Long Range Planning, 43(2-3), 156-171. doi: 10.1016/j.lrp.2010.02.005Casadesus-Masanell, R., & Ricart, J. E. (2010). From Strategy to Business Models and onto Tactics. Long Range Planning, 43(2-3), 195-215. doi: 10.1016/j.lrp.2010.01.004Casadesus-Masanell, R., & Ricart, J. E. (2011). How to design a winning business model. Harvard business review, 89(1/2), 100-107. Chesbrough, H. (2007). Business model innovation: it`s not just about technology anymore. Strategy & leadership, 35(6), 12-17. Chesbrough, H. (2010). Business Model Innovation: Opportunities and Barriers. Long Range Planning, 43(2-3), 354-363. doi: 10.1016/j.lrp.2009.07.010Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation`s technology spin‐off companies. Industrial and corporate change, 11(3), 529-555. Comes, S., & Berniker, L. (2008). Business model innovation From Strategy to Execution (pp. 65-86): Springer.Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches: Sage.Demil, B., & Lecocq, X. (2010). Business Model Evolution: In Search of Dynamic Consistency. Long Range Planning, 43(2-3), 227-246. doi: 10.1016/j.lrp.2010.02.004Drucker, P. F. (1985). Innovation and Entrepreneurship: Practice and Principles. University of Illinois at Urbana-Champaign`s Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. Dubosson‐Torbay, M., Osterwalder, A., & Pigneur, Y. (2002). E‐business model design, classification, and measurements. Thunderbird International Business Review, 44(1), 5-23. Fagerberg, J. (2004). Innovation: A guide to the literature. Fagerberg, J., Mowery, D. C., & Nelson, R. R. (2006). The Oxford handbook of innovation: Oxford Handbooks Online.Gambardella, A., & McGahan, A. M. (2010). Business-Model Innovation: General Purpose Technologies and their Implications for Industry Structure. Long Range Planning, 43(2-3), 262-271. doi: 10.1016/j.lrp.2009.07.009George, G., & Bock, A. J. (2011). The Business Model in Practice and its Implications for Entrepreneurship Research. Entrepreneurship Theory and Practice, 35(1), 83-111. doi: 10.1111/j.1540-6520.2010.00424.xGhaziani, A., & Ventresca, M. J. (2005). Keywords and cultural change: Frame analysis of business model public talk, 1975–2000. Paper presented at the Sociological Forum.Giesen, E., Berman, S. J., Bell, R., & Blitz, A. (2007). Three ways to successfully innovate your business model. Strategy & leadership, 35(6), 27-33. Holloway, S. S., & Sebastiao, H. J. (2010). The role of business model innovation in the emergence of markets: a missing dimension of entrepreneurial strategy? Journal of Strategic Innovation and Sustainability, 6(4), 80-95. Johnson, M. W. (2010). Seizing the white space: Business model innovation for growth and renewal: Harvard Business Press.Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68. Judd, C. M., Smith, E. R., & Kidder, L. H. Research methods in social relations, 1991. Rinehart and Winston Inc., Orlando, FL. Kline, S. J., & Rosenberg, N. (1986). An overview of innovation. The positive sum strategy: Harnessing technology for economic growth, 275, 305. Magretta, J. (2002). Why business models matter. Malone, T., Weill, P., Lai, R., D`Urso, V., Herman, G., Apel, T., & Woerner, S. (2006). Do some business models perform better than others? Mitchell, D., & Coles, C. (2003). The ultimate competitive advantage of continuing business model innovation. Journal of Business Strategy, 24(5), 15-21. Mohanbir Sawhney, R. C. W., Inigo Arroniz,. (2006). The 12 Different Ways for companies to Innovate. MIT Sloan Management Review, 47(3), 75-81. Morris, L. (2003). Business model warfare. White Paper. InnovationLabs. Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur`s business model: toward a unified perspective. Journal of Business Research, 58(6), 726-735. doi: 10.1016/j.jbusres.2003.11.001Nenonen, S., & Storbacka, K. (2010). Business model design: conceptualizing networked value co-creation. International Journal of Quality and Service Sciences, 2(1), 43-59. Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach. Institut d’Informatique et Organisation. Lausanne, Switzerland, University of Lausanne, Ecole des Hautes Etudes Commerciales HEC, 173. Osterwalder, A., & Pigneur, Y. (2002). An eBusiness model ontology for modeling eBusiness. Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers Author: Alexander Osterwalder, Yves. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Pohle, G., & Chapman, M. (2006). IBM`s global CEO report 2006: business model innovation matters. Strategy & leadership, 34(5), 34-40. Sanchez, P., & Ricart, J. E. (2010). Business model innovation and sources of value creation in low‐income markets. European management review, 7(3), 138-154. Santos, J., Spector, B., & Van der Heyden, L. (2009). Toward a theory of business model innovation within incumbent firms. INSEAD, Fontainebleau, France. Schumpeter, J. A. (1939). Business cycles (Vol. 1): Cambridge Univ Press.Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194. doi: 10.1016/j.lrp.2009.07.003Timmers, P. (1998). Business models for electronic markets. Electronic markets, 8(2), 3-8. Voelpel, S., Leibold, M., Tekie, E., & Von Krogh, G. (2005). Escaping the red queen effect in competitive strategy:: Sense-testing business models. European Management Journal, 23(1), 37-49. Yin, R. K. (1994). Case study research: design and methods. Yin, R. K. (2002). Case Study Research: Design and Methods, (Applied Social Research Methods, Vol. 5). Yin, R. K. (2003). Applications of case study research (applied social research Methods). Series, 4th edn. Thousand Oaks: Sage Publications. Zott, C., & Amit, R. (2007). Business Model Design and the Performance of Entrepreneurial Firms. Organization Science, 18(2), 181-199. doi: 10.1287/orsc.1060.0232Zott, C., & Amit, R. (2010). Business Model Design: An Activity System Perspective. Long Range Planning, 43(2-3), 216-226. doi: 10.1016/j.lrp.2009.07.004Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Business School-University of Navarra, 1-43. Zott, C., Amit, R., & Massa, L. (2011). The Business Model: Recent Developments and Future Research. Journal of Management, 37(4), 1019-1042. doi: 10.1177/0149206311406265 描述 碩士
國立政治大學
國際經營與貿易研究所
100351016
103資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100351016 資料類型 thesis dc.contributor.advisor 簡睿哲 zh_TW dc.contributor.author (Authors) 曾冠穎 zh_TW dc.contributor.author (Authors) Tseng, Kuan Ying en_US dc.creator (作者) 曾冠穎 zh_TW dc.creator (作者) Tseng, Kuan Ying en_US dc.date (日期) 2014 en_US dc.date.accessioned 3-Nov-2014 10:07:40 (UTC+8) - dc.date.available 3-Nov-2014 10:07:40 (UTC+8) - dc.date.issued (上傳時間) 3-Nov-2014 10:07:40 (UTC+8) - dc.identifier (Other Identifiers) G0100351016 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/70973 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營與貿易研究所 zh_TW dc.description (描述) 100351016 zh_TW dc.description (描述) 103 zh_TW dc.description.abstract (摘要) 近年來全球刮起了一陣創業風潮，世界各大城市如矽谷、倫敦、斯德哥爾摩等都有豐富的創業聚落，鼓勵、幫助當地的新創企業發展。其中，中國北京活絡的創業風氣使其成為不可忽視的重要創新據點之一。商業模式定義了企業欲傳遞給客戶的價值、產業中的定位與創造價值的方式等，在快速變化的市場環境中，商業模式的創新往往是企業成功的決定因素，對新創企業來說，商業模式的創新更是企業存亡的關鍵。本論文透過四個深入的訪談研究，進而剖析其商業模式，包括價值主張、利潤公式、關鍵資源、關鍵流程等，與企業在各要素上所作的創新，進一步探討影響新創企業商業模式創新的因素。研究發現影響企業商業模式創新的因素，不僅來自於內部的推進如企業家們有豐富的產業與管理經驗，與外在因素如制度缺失、資訊科技的普及等，皆有利於企業在商業模式創新的執行。 zh_TW dc.description.tableofcontents 摘要 I圖目錄 III表目錄 III第一章 研究動機與目的 1第一節 研究動機 1第二節 研究目的 4第二章 文獻探討 5第一節 商業模式 5第二節 創新 14第三節 商業模式創新 20第三章 研究方法 24第一節 研究方法之選擇 24第二節 研究對象選取 28第三節 研究資料來源 29第四章 個案介紹與訪談結果 30第一節 北京尚倫律師事務所 30第二節 北京易商旅電子商務有限公司 40第三節 北京偉德福思文化傳播有限公司 47第四節 雲知聲信息技術有限公司 55第五章 個案比較與分析結果 63第一節 個案比較 63第二節 分析結果 73第六章 結論與建議 77第一節 結論 77第二節 研究限制 80第三節 後續研究建議 81參考文獻 82 zh_TW dc.format.extent 3605896 bytes - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100351016 en_US dc.subject (關鍵詞) 新興市場 zh_TW dc.subject (關鍵詞) 新創企業 zh_TW dc.subject (關鍵詞) 商業模式 zh_TW dc.subject (關鍵詞) 創新 zh_TW dc.title (題名) 新興市場新創企業之商業模式創新-以中國新創企業為例 zh_TW dc.title (題名) Business Model Innovation in Emerging Markets: Startups in China en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 李燦軍. (2005). 語音識別技術應用研究. 湖南廣播電視大學學報, 2, 72-75. 姚文冰, 姚., 韓濤. (2001). 穩健語音識別技術發展現狀及展望. 信號處理, 484-484. 陳昺麟. (2001). 社會科學質化研究之紮根理論實施程序及實例之介紹. Afuah, A., & Tucci, C. L. (2000). Internet business models and strategies: Text and cases: McGraw-Hill Higher Education.Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520. Amit, R., & Zott, C. (2010). Business model innovation: Creating value in times of change. Philadelphia, PA: The Wharton School, University of Pennsylvania. Baden-Fuller, C., & Morgan, M. S. (2010). Business Models as Models. Long Range Planning, 43(2-3), 156-171. doi: 10.1016/j.lrp.2010.02.005Casadesus-Masanell, R., & Ricart, J. E. (2010). From Strategy to Business Models and onto Tactics. Long Range Planning, 43(2-3), 195-215. doi: 10.1016/j.lrp.2010.01.004Casadesus-Masanell, R., & Ricart, J. E. (2011). How to design a winning business model. Harvard business review, 89(1/2), 100-107. Chesbrough, H. (2007). Business model innovation: it`s not just about technology anymore. Strategy & leadership, 35(6), 12-17. Chesbrough, H. (2010). Business Model Innovation: Opportunities and Barriers. Long Range Planning, 43(2-3), 354-363. doi: 10.1016/j.lrp.2009.07.010Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation`s technology spin‐off companies. Industrial and corporate change, 11(3), 529-555. Comes, S., & Berniker, L. (2008). Business model innovation From Strategy to Execution (pp. 65-86): Springer.Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches: Sage.Demil, B., & Lecocq, X. (2010). Business Model Evolution: In Search of Dynamic Consistency. Long Range Planning, 43(2-3), 227-246. doi: 10.1016/j.lrp.2010.02.004Drucker, P. F. (1985). Innovation and Entrepreneurship: Practice and Principles. University of Illinois at Urbana-Champaign`s Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. Dubosson‐Torbay, M., Osterwalder, A., & Pigneur, Y. (2002). E‐business model design, classification, and measurements. Thunderbird International Business Review, 44(1), 5-23. Fagerberg, J. (2004). Innovation: A guide to the literature. Fagerberg, J., Mowery, D. C., & Nelson, R. R. (2006). The Oxford handbook of innovation: Oxford Handbooks Online.Gambardella, A., & McGahan, A. M. (2010). Business-Model Innovation: General Purpose Technologies and their Implications for Industry Structure. Long Range Planning, 43(2-3), 262-271. doi: 10.1016/j.lrp.2009.07.009George, G., & Bock, A. J. (2011). The Business Model in Practice and its Implications for Entrepreneurship Research. Entrepreneurship Theory and Practice, 35(1), 83-111. doi: 10.1111/j.1540-6520.2010.00424.xGhaziani, A., & Ventresca, M. J. (2005). Keywords and cultural change: Frame analysis of business model public talk, 1975–2000. Paper presented at the Sociological Forum.Giesen, E., Berman, S. J., Bell, R., & Blitz, A. (2007). Three ways to successfully innovate your business model. Strategy & leadership, 35(6), 27-33. Holloway, S. S., & Sebastiao, H. J. (2010). The role of business model innovation in the emergence of markets: a missing dimension of entrepreneurial strategy? Journal of Strategic Innovation and Sustainability, 6(4), 80-95. Johnson, M. W. (2010). Seizing the white space: Business model innovation for growth and renewal: Harvard Business Press.Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68. Judd, C. M., Smith, E. R., & Kidder, L. H. Research methods in social relations, 1991. Rinehart and Winston Inc., Orlando, FL. Kline, S. J., & Rosenberg, N. (1986). An overview of innovation. The positive sum strategy: Harnessing technology for economic growth, 275, 305. Magretta, J. (2002). Why business models matter. Malone, T., Weill, P., Lai, R., D`Urso, V., Herman, G., Apel, T., & Woerner, S. (2006). Do some business models perform better than others? Mitchell, D., & Coles, C. (2003). The ultimate competitive advantage of continuing business model innovation. Journal of Business Strategy, 24(5), 15-21. Mohanbir Sawhney, R. C. W., Inigo Arroniz,. (2006). The 12 Different Ways for companies to Innovate. MIT Sloan Management Review, 47(3), 75-81. Morris, L. (2003). Business model warfare. White Paper. InnovationLabs. Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur`s business model: toward a unified perspective. Journal of Business Research, 58(6), 726-735. doi: 10.1016/j.jbusres.2003.11.001Nenonen, S., & Storbacka, K. (2010). Business model design: conceptualizing networked value co-creation. International Journal of Quality and Service Sciences, 2(1), 43-59. Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach. Institut d’Informatique et Organisation. Lausanne, Switzerland, University of Lausanne, Ecole des Hautes Etudes Commerciales HEC, 173. Osterwalder, A., & Pigneur, Y. (2002). An eBusiness model ontology for modeling eBusiness. Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers Author: Alexander Osterwalder, Yves. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Pohle, G., & Chapman, M. (2006). IBM`s global CEO report 2006: business model innovation matters. Strategy & leadership, 34(5), 34-40. Sanchez, P., & Ricart, J. E. (2010). Business model innovation and sources of value creation in low‐income markets. European management review, 7(3), 138-154. Santos, J., Spector, B., & Van der Heyden, L. (2009). Toward a theory of business model innovation within incumbent firms. INSEAD, Fontainebleau, France. Schumpeter, J. A. (1939). Business cycles (Vol. 1): Cambridge Univ Press.Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194. doi: 10.1016/j.lrp.2009.07.003Timmers, P. (1998). Business models for electronic markets. Electronic markets, 8(2), 3-8. Voelpel, S., Leibold, M., Tekie, E., & Von Krogh, G. (2005). Escaping the red queen effect in competitive strategy:: Sense-testing business models. European Management Journal, 23(1), 37-49. Yin, R. K. (1994). Case study research: design and methods. Yin, R. K. (2002). Case Study Research: Design and Methods, (Applied Social Research Methods, Vol. 5). Yin, R. K. (2003). Applications of case study research (applied social research Methods). Series, 4th edn. Thousand Oaks: Sage Publications. Zott, C., & Amit, R. (2007). Business Model Design and the Performance of Entrepreneurial Firms. Organization Science, 18(2), 181-199. doi: 10.1287/orsc.1060.0232Zott, C., & Amit, R. (2010). Business Model Design: An Activity System Perspective. Long Range Planning, 43(2-3), 216-226. doi: 10.1016/j.lrp.2009.07.004Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. IESE Business School-University of Navarra, 1-43. Zott, C., Amit, R., & Massa, L. (2011). The Business Model: Recent Developments and Future Research. Journal of Management, 37(4), 1019-1042. doi: 10.1177/0149206311406265 zh_TW
