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題名 電子賀卡自助式設計系統－以互動演化式計算為基礎
The development of self-design system for greeting cards based on interactive evolutionary computing
作者 楊筱芳
Yang, Hsiao Fang
貢獻者 楊亨利
Yang, Heng Li
楊筱芳
Yang, Hsiao Fang
關鍵詞 互動演化式計算
自助
賀卡
創意設計
interactive evolutionary computing
do-it-yourself
greeting card
creative design
日期 2013
上傳時間 3-Nov-2014 10:08:42 (UTC+8)
摘要 企業製程走向模組化，資訊技術持續進步，市場競爭激烈，產品生命週期縮短，市面上充斥著各式各樣的產品（資訊過載）。行銷3.0的年代又稱之為參與者的年代，消費者開始要求互動與共創價值（創意），以用戶為中心的產品設計逐漸受到重視，特別是數位設計。與系統互動的過程中，可能會面臨人們的需求改變（需求不明確）與需求無法明確描述（資料稀少）的問題。因此，本論文以互動演化式計算為核心，以自助式概念提出一個賀卡設計系統（名為SDGCS），用以解決資訊過載、資料稀少與需求不明確的創意設計問題。
在資料處理階段，SDGCS提出新的影像處理方式，結合質性與量化的資料，讓影像能夠進行更精準的比對。在進入系統的操作階段，SDGCS以專家設計的影像布置，讓非專家的使用者能輕鬆設計。在互動階段，SDGCS提供使用者多種自助模式（如影像拖曳、影像多種幅度的改變），讓使用者在有了明確設計方向後，可以自己主導與更快完成設計。
為確保兩組受測者的同質性，本論文以問卷評測進行分組，然後才進入實驗。本論文比較傳統互動演化式計算的系統（名為GCS）與SDGCS受測者的系統操作內容與系統使用的認同度（問卷），實驗結果指出：一、SDGCS的使用者比GCS的使用者更投入在賀卡內容的設計，二、不論是SDGCS或是GCS，專家提供的賀卡布置讓使用者能夠很快就完成賀卡封面設計，三、SDGCS的使用者可以在短的搜尋次數裡找到合用的影像來進行賀卡封面設計，四、GCS或SDGCS都能取得使用者的認同，但是GCS的使用者渴望使用賀卡封面內物件的變化（也就是SDGCS所提供的功能）。五、多數受測者滿足SDGCS所提供的自助功能，少數受測者追求更精緻的自助功能。
本論文以自助概念嵌入互動演化式計算的系統解決資訊過載、資料稀少與需求不明確的創意設計問題，但是數位產品的設計不只是只有影像組合，未來的研究應該可以更深入的探討文字的意涵與風格等問題。
Business manufacturing processes are moving towards modularity. Because of continuing advances in information technology and market competition, there is a tendency of shortened product life cycles, and a wide variety of products can be seen in the market (i.e. information overload). Marketing 3.0 is also known as the age of the participant`s age. Consumers started to request interaction with designers to create the value (creativity) of a product. User-centered product designs have attracted more and more attention, especially digital designs. In the course of interacting with the system, designers may face some issues, such as changes in people`s demands (i.e. unclear demands) and insufficient descriptions of people’s demands (i.e. data scarcity). Therefore, in order to solve the problems of information overload, creativity, and data scarcity, the thesis research was done to offer a self-design greeting card system (SDGCS) by the use of interactive evolutionary computing.
In the stage of processing the data, the SDGCS provides a new way of image processing that combines qualitative and quantitative data. It allows images to be more accurately found. In the operational stage, the SDGCS provides professional design layouts, and make it easy for non-professional users to design. In the interaction stage, the SDGCS offers users a variety of self-design modes, such as movement of images, changes in levels of image. It allows users to have a better idea of designing a card and can complete their designs in an autonomous way more quickly.
Before carrying out the experiment, in order to ensure the homogeneity of the two groups of participants, participants were grouped based on questionnaire results. Then, the researcher moved on to do the experiment. The researcher used a questionnaire to compared participants’ operation and experiences of using traditional interactive evolutionary computing system (GCS) and SDGCS. Research results indicate that, first, the participants of the SDGCS group were more engaged in than the participants of the GCS group were. Second, both the SDGCS and the GCS groups can quickly complete a greeting card cover design, using the professional greeting card layout provided. Third, participants of the SDGCS can find suitable images for greeting card cover design in only a limited times of search. Fourth, Both the GCS or the SDGCS are acceptable to participants of the research. However, the GCS groups claimed to prefer to have various designs in card image, which is one of the featured functions provided by the SDGCS). Fifth, a lot of people satisfy functions provided by the SDGCS; a few peoples pursue elaborate self-design functions.
In this paper, the researcher used self-design based interactive evolutionary computing to solve the problems of information overload, creativity, and data scarcity in digital designing. However, the design of digital products is more than the integration of images. Future research can be conducted to explore what messages the texts of a greeting card intend to convey, the style of a greeting card, and so on.
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描述 博士
國立政治大學
資訊管理研究所
94356507
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0094356507
資料類型 thesis
dc.contributor.advisor 楊亨利zh_TW
dc.contributor.advisor Yang, Heng Lien_US
dc.contributor.author (Authors) 楊筱芳zh_TW
dc.contributor.author (Authors) Yang, Hsiao Fangen_US
dc.creator (作者) 楊筱芳zh_TW
dc.creator (作者) Yang, Hsiao Fangen_US
dc.date (日期) 2013en_US
dc.date.accessioned 3-Nov-2014 10:08:42 (UTC+8)-
dc.date.available 3-Nov-2014 10:08:42 (UTC+8)-
dc.date.issued (上傳時間) 3-Nov-2014 10:08:42 (UTC+8)-
dc.identifier (Other Identifiers) G0094356507en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/70977-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 94356507zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 企業製程走向模組化，資訊技術持續進步，市場競爭激烈，產品生命週期縮短，市面上充斥著各式各樣的產品（資訊過載）。行銷3.0的年代又稱之為參與者的年代，消費者開始要求互動與共創價值（創意），以用戶為中心的產品設計逐漸受到重視，特別是數位設計。與系統互動的過程中，可能會面臨人們的需求改變（需求不明確）與需求無法明確描述（資料稀少）的問題。因此，本論文以互動演化式計算為核心，以自助式概念提出一個賀卡設計系統（名為SDGCS），用以解決資訊過載、資料稀少與需求不明確的創意設計問題。
在資料處理階段，SDGCS提出新的影像處理方式，結合質性與量化的資料，讓影像能夠進行更精準的比對。在進入系統的操作階段，SDGCS以專家設計的影像布置，讓非專家的使用者能輕鬆設計。在互動階段，SDGCS提供使用者多種自助模式（如影像拖曳、影像多種幅度的改變），讓使用者在有了明確設計方向後，可以自己主導與更快完成設計。
為確保兩組受測者的同質性，本論文以問卷評測進行分組，然後才進入實驗。本論文比較傳統互動演化式計算的系統（名為GCS）與SDGCS受測者的系統操作內容與系統使用的認同度（問卷），實驗結果指出：一、SDGCS的使用者比GCS的使用者更投入在賀卡內容的設計，二、不論是SDGCS或是GCS，專家提供的賀卡布置讓使用者能夠很快就完成賀卡封面設計，三、SDGCS的使用者可以在短的搜尋次數裡找到合用的影像來進行賀卡封面設計，四、GCS或SDGCS都能取得使用者的認同，但是GCS的使用者渴望使用賀卡封面內物件的變化（也就是SDGCS所提供的功能）。五、多數受測者滿足SDGCS所提供的自助功能，少數受測者追求更精緻的自助功能。
本論文以自助概念嵌入互動演化式計算的系統解決資訊過載、資料稀少與需求不明確的創意設計問題，但是數位產品的設計不只是只有影像組合，未來的研究應該可以更深入的探討文字的意涵與風格等問題。		zh_TW
dc.description.abstract (摘要) Business manufacturing processes are moving towards modularity. Because of continuing advances in information technology and market competition, there is a tendency of shortened product life cycles, and a wide variety of products can be seen in the market (i.e. information overload). Marketing 3.0 is also known as the age of the participant`s age. Consumers started to request interaction with designers to create the value (creativity) of a product. User-centered product designs have attracted more and more attention, especially digital designs. In the course of interacting with the system, designers may face some issues, such as changes in people`s demands (i.e. unclear demands) and insufficient descriptions of people’s demands (i.e. data scarcity). Therefore, in order to solve the problems of information overload, creativity, and data scarcity, the thesis research was done to offer a self-design greeting card system (SDGCS) by the use of interactive evolutionary computing.
In the stage of processing the data, the SDGCS provides a new way of image processing that combines qualitative and quantitative data. It allows images to be more accurately found. In the operational stage, the SDGCS provides professional design layouts, and make it easy for non-professional users to design. In the interaction stage, the SDGCS offers users a variety of self-design modes, such as movement of images, changes in levels of image. It allows users to have a better idea of designing a card and can complete their designs in an autonomous way more quickly.
Before carrying out the experiment, in order to ensure the homogeneity of the two groups of participants, participants were grouped based on questionnaire results. Then, the researcher moved on to do the experiment. The researcher used a questionnaire to compared participants’ operation and experiences of using traditional interactive evolutionary computing system (GCS) and SDGCS. Research results indicate that, first, the participants of the SDGCS group were more engaged in than the participants of the GCS group were. Second, both the SDGCS and the GCS groups can quickly complete a greeting card cover design, using the professional greeting card layout provided. Third, participants of the SDGCS can find suitable images for greeting card cover design in only a limited times of search. Fourth, Both the GCS or the SDGCS are acceptable to participants of the research. However, the GCS groups claimed to prefer to have various designs in card image, which is one of the featured functions provided by the SDGCS). Fifth, a lot of people satisfy functions provided by the SDGCS; a few peoples pursue elaborate self-design functions.
In this paper, the researcher used self-design based interactive evolutionary computing to solve the problems of information overload, creativity, and data scarcity in digital designing. However, the design of digital products is more than the integration of images. Future research can be conducted to explore what messages the texts of a greeting card intend to convey, the style of a greeting card, and so on.		en_US
dc.description.tableofcontents 圖目錄 I
表目錄 III
縮寫及符號對照表 IV
第一章　緒論 5
第一節　研究背景與動機 5
第二節　研究問題與研究目的 5
第二章　文獻探討 8
第一節　決策制定模型與減緩資訊過載的過濾技術 8
第二節　大量客製化模式 11
第三節　互動演化式計算 16
第四節　文獻小結 23
第三章　研究方法 25
第一節　資料收集與研究個案主題的確認 25
第二節　系統架構 27
第四章　實驗設計 35
第五章　實驗結果分析 37
第一節　樣本結構分析 37
第二節　使用者操作系統的資料分析 39
第三節　量表信度分析 39
第四節　資料檢定 40
第五節　使用者行為資料分析 42
第六章　結論 46
第一節　研究討論與結論 46
第二節　研究貢獻 46
第三節　研究限制 47
第四節　未來研究方向建議 47
參考書目 48
附錄一　實驗組系統操作說明 57
附錄二　對照組系統操作說明 68
附錄三　電子賀卡網站介紹 71
附錄四　實驗前問卷 74
附錄五　實驗後問卷 75
圖1 內容過濾與協同過濾的運作原理 10
圖2 遺傳演算法循環 17
圖3 傳統的遺傳演算法結構 17
圖4 染色體於輪盤的機率 18
圖5 單點交配 18
圖6 雙點交配 19
圖7 以人為基遺傳演算法 20
圖8 在不同心理層次的體認 21
圖9 互動演化式計算使用者的評分 21
圖10 在模型裡找出潛在變數 22
圖11 賀卡種類統計 25
圖12 影像描述 25
圖13 賀卡元素與染色體結構的對應 26
圖14 系統架構圖 27
圖15 影像標籤的二維矩陣 28
圖16 三種RGB色彩 29
圖17 影像的二維矩陣區塊與一維轉置結果 31
圖18 統計軟體IBM SPSS相似度計算參數設置 32
圖19 統計軟體IBM SPSS相似度計算方式參數設置 32
圖20 染色體單點交配 33
圖21 賀卡外的影像拖曳模式 34
圖22 系統以受測者提供的影像與改變幅度進行搜尋 34
圖23 系統介面－會員註冊與會員登入 57
圖24 系統介面－壽星資料填寫 57
圖25 系統介面－賀卡一封面底色挑選 58
圖26 系統介面－賀卡封面底色挑選完成 58
圖27 實驗組系統介面－賀卡內頁設計 59
圖28 實驗組系統介面－賀卡封面設計之門檻設罝 59
圖29 實驗組系統介面－賀卡封面設計之六張賀卡組合結果 59
圖30 實驗組系統介面－賀卡封面設計之分數填入 60
圖31 實驗組系統介面－賀卡封面設計之系統隨意組合 60
圖32 實驗組系統介面－我自己來DIY之賀卡內影像拖曳 61
圖33 實驗組系統介面－我自己來DIY之賀卡外影像拖曳 61
圖34 實驗組系統介面－影像變化幅度30% 62
圖35 實驗組系統介面－卡片清單 62
圖36 實驗組系統介面－卡片清單之賀卡回顧 63
圖37 實驗組系統介面－賀卡回復 63
圖38 實驗組系統介面－賀卡放棄回復 64
圖39 實驗組系統介面－賀卡封面挑選 64
圖40 實驗組系統介面－賀卡封面挑選與確認 65
圖41 實驗組系統介面－賀卡內頁設計 65
圖42 實驗組系統介面－賀卡內頁設計之內框選擇 66
圖43 實驗組系統介面－賀卡內頁設計之賀詞填入 66
圖44 實驗組系統介面－問卷填寫 67
圖45 對照組系統介面－賀卡封面設計 68
圖46 對照組系統介面－賀卡封面設計之六張賀卡組合結果 68
圖47 對照組系統介面－賀卡封面設計之分數填入 69
圖48 對照組系統介面－賀卡封面設計之系統隨意組合 69
圖49 對照組系統介面－填寫問卷 70
圖50 伊卡島電子賀卡瀏覽與挑選介面 71
圖51 伊卡島電子賀卡基本功能 71
圖52 伊卡島電子賀卡賀詞輸入介面 72
圖53 伊卡島電子賀卡選擇郵票介面 72
圖54 臺北市教育入口網電子賀卡瀏覽與挑選介面 72
圖55 臺北市教育入口網電子賀卡基本功能介面 73
圖56 賀卡城電子賀卡瀏覽與挑選介面 73
圖57 賀卡城電子賀卡基本功能介面 73
表目錄
表1 推薦技術一覽表 9
表2 個人化、客製化和客製化研究的框架 12
表3 大量客製化的層級 15
表4 影像數量一覽 26
表5 二位元實例i與j的OTUs表達式 31
表6 獨立樣本檢定－描述統計 35
表7 獨立樣本檢定 36
表8 實驗參數 36
表9 受測者性別結構 37
表10 受測者年齡結構 37
表11 受測者教育程度結構 37
表12 受測者職業結構 38
表13 獨立樣本檢定－描述統計 38
表14 獨立樣本檢定 38
表15 獨立樣本檢定－描述統計 39
表16 獨立樣本檢定 39
表17 量表信度（實驗組） 39
表18 量表－功能面信度（實驗組） 40
表19 量表總信度（對照組） 40
表20 量表－功能面信度（對照組） 40
表21 獨立樣本檢定－描述統計 41
表22 獨立樣本檢定 41
表23 單一樣本檢定（對照組） 42
表24 單一樣本檢定（實驗組） 42
表25 系統功能使用頻率（對照組） 43
表26 系統功能使用頻率（實驗組） 44
表27 獨立樣本檢定－功能點擊行為 44
表28 點擊行為與問卷同意度獨立樣本檢定 45
表29 資訊能力問項 74
表30 自助（DIY）意願與能力問項 74
表31 美工設計經驗與能力問項 74
表32 實驗組問卷 75
表33 對照組問卷 76		zh_TW
dc.format.extent 5159766 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0094356507en_US
dc.subject (關鍵詞) 互動演化式計算zh_TW
dc.subject (關鍵詞) 自助zh_TW
dc.subject (關鍵詞) 賀卡zh_TW
dc.subject (關鍵詞) 創意設計zh_TW
dc.subject (關鍵詞) interactive evolutionary computingen_US
dc.subject (關鍵詞) do-it-yourselfen_US
dc.subject (關鍵詞) greeting carden_US
dc.subject (關鍵詞) creative designen_US
dc.title (題名) 電子賀卡自助式設計系統－以互動演化式計算為基礎zh_TW
dc.title (題名) The development of self-design system for greeting cards based on interactive evolutionary computingen_US
dc.type (資料類型) thesisen
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