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題名 Using Stated-Preference and Prior Purchase Intention in the Estimation of Willingness to Pay a Premium for Genetically Modified Foods
作者 Chiang,Jeng-Tung;Lin,Chen-Yen;Fu,Tsu-Tan;Chen,Chen-Hsin
江振東
貢獻者 統計系
日期 2012-04
上傳時間 20-Nov-2014 18:12:21 (UTC+8)
摘要 This study provides an appropriate analytical approach using stated preference analysis and the contingent valuation method to investigate consumers’ willingness to pay a premium for genetically modified (GM) foods together with their prior purchase intentions. Although most analyses treat consumers’ attitudes and willingness to pay as separate issues, we introduce the idea of prior purchase intention to analyze these two issues as a whole. To achieve this purpose, a modeling technique invoking the multinomial logistic model and the accelerated failure time model is presented. Based on the data collected from an essential double-bounded design, our empirical results suggest that Taiwanese consumers are willing to pay a premium of about 11 NT dollars (7% of the given average market price of 150 NT dollars for the non-GM salmon) to avoid GM-soybean-fed salmon. In addition, the results of this study provide evidence that our stated-preference double-bounded design has a better-off statistical efficiency than the single-bounded one.
關聯 Issue Agribusiness Agribusiness, 28(1), 103–117
資料類型 article
DOI http://dx.doi.org/10.1002/agr.20291
dc.contributor 統計系en_US
dc.creator (作者) Chiang,Jeng-Tung;Lin,Chen-Yen;Fu,Tsu-Tan;Chen,Chen-Hsinen_US
dc.creator (作者) 江振東zh_TW
dc.date (日期) 2012-04en_US
dc.date.accessioned 20-Nov-2014 18:12:21 (UTC+8)-
dc.date.available 20-Nov-2014 18:12:21 (UTC+8)-
dc.date.issued (上傳時間) 20-Nov-2014 18:12:21 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/71604-
dc.description.abstract (摘要) This study provides an appropriate analytical approach using stated preference analysis and the contingent valuation method to investigate consumers’ willingness to pay a premium for genetically modified (GM) foods together with their prior purchase intentions. Although most analyses treat consumers’ attitudes and willingness to pay as separate issues, we introduce the idea of prior purchase intention to analyze these two issues as a whole. To achieve this purpose, a modeling technique invoking the multinomial logistic model and the accelerated failure time model is presented. Based on the data collected from an essential double-bounded design, our empirical results suggest that Taiwanese consumers are willing to pay a premium of about 11 NT dollars (7% of the given average market price of 150 NT dollars for the non-GM salmon) to avoid GM-soybean-fed salmon. In addition, the results of this study provide evidence that our stated-preference double-bounded design has a better-off statistical efficiency than the single-bounded one.en_US
dc.format.extent 621565 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Issue Agribusiness Agribusiness, 28(1), 103–117en_US
dc.title (題名) Using Stated-Preference and Prior Purchase Intention in the Estimation of Willingness to Pay a Premium for Genetically Modified Foodsen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1002/agr.20291en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1002/agr.20291en_US