| dc.contributor | 國貿系 | en_US |
| dc.creator (作者) | 邱志聖 | zh_TW |
| dc.creator (作者) | Chiou,Jyh-Shen;Hsieh,Chia-Hung;Shen,Chung-Chi | en_US |
| dc.date (日期) | 2007-05 | en_US |
| dc.date.accessioned | 25-Nov-2014 10:50:55 (UTC+8) | - |
| dc.date.available | 25-Nov-2014 10:50:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Nov-2014 10:50:55 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/71651 | - |
| dc.description.abstract (摘要) | This study examines the effects of product innovativeness and trade show strategy on trade show performance. Based on a sample from the information technology industry in Taiwan, the results show that companies marketing innovative products focus on the trust and relationship building toward visitors and trade show organizers. In addition, information communication and relationship building strategies toward visitors affect perceived trade show performance. Finally, product innovativeness has a direct effect on perceived trade show performance in addition to the effect through trade show strategies. | en_US |
| dc.format.extent | 133 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Global Marketing,20(2-3),31-42 | en_US |
| dc.subject (關鍵詞) | Trade show; product innovativeness; information technology; exhibitor; organizers | en_US |
| dc.title (題名) | Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Techonology Firm | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1300/J042v20n02_04 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1300/J042v20n02_04 | - |
