| dc.contributor | 廣告系 | en_US |
| dc.creator (作者) | 郭貞;黃振家 | zh_TW |
| dc.creator (作者) | Kuo, Cheng ;Huang, Jenn-Jia | en_US |
| dc.date (日期) | 2013-06 | en_US |
| dc.date.accessioned | 25-Nov-2014 16:58:11 (UTC+8) | - |
| dc.date.available | 25-Nov-2014 16:58:11 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Nov-2014 16:58:11 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/71684 | - |
| dc.format.extent | 681853 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 廣播與電視,36,1-36 | en_US |
| dc.subject (關鍵詞) | 電視購物;廣告訴求;說服策略;中央路徑說服;週邊路徑說服 | en_US |
| dc.subject (關鍵詞) | TV shopping;advertising appeals;central route and peripheral route persuasion | en_US |
| dc.title (題名) | 電視購物節目內容與銷售策略研究：兩岸都會區之比較 | zh_TW |
| dc.title.alternative (其他題名) | A Study of the Content and Selling Strategies of TV Shopping Programs: A Comparison of Metro Cities in Taiwan and China | en_US |
| dc.type (資料類型) | article | en |
