dc.contributor.advisor | 吳文傑 | zh_TW |
dc.contributor.advisor | Wu, Jack | en_US |
dc.contributor.author (Authors) | 李思逸 | zh_TW |
dc.contributor.author (Authors) | Lee, Anna | en_US |
dc.creator (作者) | 李思逸 | zh_TW |
dc.creator (作者) | Lee, Anna | en_US |
dc.date (日期) | 2014 | en_US |
dc.date.accessioned | 1-Dec-2014 14:21:53 (UTC+8) | - |
dc.date.available | 1-Dec-2014 14:21:53 (UTC+8) | - |
dc.date.issued (上傳時間) | 1-Dec-2014 14:21:53 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0100933006 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/71731 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
dc.description (描述) | 100933006 | zh_TW |
dc.description (描述) | 103 | zh_TW |
dc.description.abstract (摘要) | 台灣休閒咖啡館商業計畫書 | zh_TW |
dc.description.abstract (摘要) | In Taiwan, have a cup of coffee have become part of the life of people who lives in the city. We cannot only buy the coffee in coffee shop like Starbucks, Barista, or Mr. Brown but also in convenient stores like 7-11 and Family Mart. These places provide different kinds and levels of coffee. This causes a fierce competition in coffee shop market. But this also indicates that the needs of coffee keep growing. Although lots of places provide coffee, only few of them provide quality coffee in a special and tasteful space. Most coffee shops are for people to sit down and talk and consumers don’t care if the coffee is good or not as long as it’s cheap. Actually from a cup of coffee, there are lots of things to talk about. From the history of drinking coffee, places that coffee bean grows, and people who live in those places. It will be fantastic if people know this information when having coffee. Form a cup of coffee, we know how to care about the world, and we don’t have to learn these things in a classroom but in a warm, elegant coffee shop. Le Moulin de la Galette will be a shop that not only provides good coffee, but also knowledge of coffee and the way to develop the culture of coffee. It will also be a place that the customer will gain a series of delightful experiences instead of just some products that you can have anywhere. | en_US |
dc.description.abstract (摘要) | 1. Executive Summary 1 1.1. Objectives 2 1.2. Mission 3 2. Company Summary 4 2.1. Company Ownership 4 2.2. Start-Up Summery 4 3. Products and Price 6 3.1. Product List 6 4. Market Analysis Summary 9 4.1. Market Segmentation 9 4.2. Target Market Segment Strategy 10 4.3. Target Market Survey 11 4.4. Competitor Analysis 19 4.5. Service Business Analysis 22 5. Web Plan Summary 24 5.1. Website Marketing Strategy 24 6. Strategy and Implementation Summery 25 6.1. SWOT Analysis 25 6.2. Competitive Edge 25 6.3. Marketing Strategy 26 6.4. Sales Strategy 28 6.5. Product Differentiation 30 7. Management Summary 32 7.1. Personnel Plan 32 7.2. Staff Training 33 8. Financial Plan 35 8.1. Start-Up Funding 35 8.2. Break-Even Analysis 36 8.3. Projected Profit and Loss 36 8.4. Long-Term Plan 37 Reference 38 Appendix 40 | - |
dc.description.tableofcontents | 1. Executive Summary 1 1.1. Objectives 2 1.2. Mission 3 2. Company Summary 4 2.1. Company Ownership 4 2.2. Start-Up Summery 4 3. Products and Price 6 3.1. Product List 6 4. Market Analysis Summary 9 4.1. Market Segmentation 9 4.2. Target Market Segment Strategy 10 4.3. Target Market Survey 11 4.4. Competitor Analysis 19 4.5. Service Business Analysis 22 5. Web Plan Summary 24 5.1. Website Marketing Strategy 24 6. Strategy and Implementation Summery 25 6.1. SWOT Analysis 25 6.2. Competitive Edge 25 6.3. Marketing Strategy 26 6.4. Sales Strategy 28 6.5. Product Differentiation 30 7. Management Summary 32 7.1. Personnel Plan 32 7.2. Staff Training 33 8. Financial Plan 35 8.1. Start-Up Funding 35 8.2. Break-Even Analysis 36 8.3. Projected Profit and Loss 36 8.4. Long-Term Plan 37 Reference 38 Appendix 40 | zh_TW |
dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0100933006 | en_US |
dc.subject (關鍵詞) | 休閒咖啡館 | zh_TW |
dc.subject (關鍵詞) | 商業計畫書 | zh_TW |
dc.subject (關鍵詞) | Leisure Coffee Shop | en_US |
dc.subject (關鍵詞) | Business Plan | en_US |
dc.title (題名) | 台灣休閒咖啡館商業計畫書 | zh_TW |
dc.title (題名) | Business Plan of Leisure Coffee Shop | en_US |
dc.type (資料類型) | thesis | en |
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