| dc.contributor | 資管系 | en_US |
| dc.creator (作者) | 莊皓鈞 | zh_TW |
| dc.creator (作者) | Chuang, Howard Hao-Chun ; Lu, Guanyi ; Peng, David Xiaosong ; Heim, Gregory R. | en_US |
| dc.date (日期) | 2014-12 | en_US |
| dc.date.accessioned | 26-Dec-2014 16:00:47 (UTC+8) | - |
| dc.date.available | 26-Dec-2014 16:00:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 26-Dec-2014 16:00:47 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/72370 | - |
| dc.description.abstract (摘要) | We examine the impact of three classes of Web site functions (foundational, customer-centered, and value-added) upon e-retailer performance. Using secondary panel data for 2007–2009 on operating characteristics of over 600 e-retailers, our econometric analysis finds that only the value-added service functions are positively associated with changes in e-retail sales revenues across time. We also observe a decreasing marginal impact of deploying additional value-added service features. To account for possible alternate explanations, we control for firm- and time-specific fixed effects, merchant types, merchandise categories, and order fulfillment strategies. By further decomposing e-retail sales revenues into Web site traffic, conversion rate, and average order value, we find that Web site functions affect e-retail sales revenues mainly through their impact on Web site traffic. Our investigation demonstrates the empirical research usefulness of the Voss conceptual e-service sand cone model. Our results identify for managers where to focus ongoing e-retailing system development efforts, yet suggest that focusing too many retailing capabilities on exploratory and experimental value-added service features may backfire, potentially leading to worsening e-retailer performance. | en_US |
| dc.format.extent | 369582 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Decision Sciences, 45(6), 1159-1186 | en_US |
| dc.subject (關鍵詞) | E-Retailing;Econometrics;Q-Sort;“Sand Cone” Model;Web Site Functions | en_US |
| dc.title (題名) | Impact of Value-Added Service Features in e-Retailing Processes: An Econometric Analysis of Web Site Functions | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1111/deci.12105 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1111/deci.12105 | en_US |
