| dc.contributor | 廣告系 | - |
| dc.creator (作者) | 張卿卿 | - |
| dc.creator (作者) | Chang, Ching-Ching | - |
| dc.date (日期) | 2014 | - |
| dc.date.accessioned | 5-Jan-2015 11:37:05 (UTC+8) | - |
| dc.date.available | 5-Jan-2015 11:37:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Jan-2015 11:37:05 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/72588 | - |
| dc.description.abstract (摘要) | This article proposed a theoretical framework to demonstrate how and why people respond differently to conflicting information in computer-mediated communication. Using gender difference as an example, this study showed that women had greater tendencies to elaborate on positive rather than negative outcomes, whereas men had a balanced tendency to elaborate on both positive and negative outcomes. Accordingly, when they read conflicting consumer comments about initial product messages posted on weblogs, men, who elaborated on both positive and negative outcomes, experienced greater discomfort than women, who elaborated on positive outcomes to a greater degree than negative outcomes. Enhanced discomfort among men resulted in the reduced credibility and diagnosticity of the initial product information, which then led to deteriorated product evaluations. | - |
| dc.format.extent | 811410 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | New Media & Society, Published online before print May 21, 2014 | - |
| dc.subject (關鍵詞) | Communication styles;consumer-generated comments;electronic word of mouth;gender;persuasion | - |
| dc.title (題名) | Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example | - |
| dc.type (資料類型) | article | en |
