Fuzzy MCDM for Evaluating E-commerce Strategy

Title	Fuzzy MCDM for Evaluating E-commerce Strategy
Creator	邱奕嘉;Shyu, J.Z.;Tzeng, G.H. Chiu, Y.C.;Shyu, J.Z.;Tzeng, G.H.
Contributor	科管所
Key Words	AHP; e-commerce strategy; fuzzy MCDM; Taiwan; electronic commerce
Date	2003
Date Issued	9-Jan-2015 13:06:47 (UTC+8)
Summary	This study aimed to provide a theoretically and empirically based model for evaluating and selecting an e-commerce strategy. In practical environments, mangers face a variety of information types that are vague. Traditional decision making methods cannot fulfill the e-commerce managers` needs. Therefore, a Fuzzy Multiple Criteria Decision-Making (MCDM) method is adopted in this research. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan ISP industry is demonstrated. The results show that the first to market strategy is the most applicable.
Relation	International Journal of Computer Applications in Technology, 19(1), 12-22
Type	article

dc.contributor	科管所
dc.creator (作者)	邱奕嘉;Shyu, J.Z.;Tzeng, G.H.	zh_TW
dc.creator (作者)	Chiu, Y.C.;Shyu, J.Z.;Tzeng, G.H.
dc.date (日期)	2003
dc.date.accessioned	9-Jan-2015 13:06:47 (UTC+8)	-
dc.date.available	9-Jan-2015 13:06:47 (UTC+8)	-
dc.date.issued (上傳時間)	9-Jan-2015 13:06:47 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/72741	-
dc.description.abstract (摘要)	This study aimed to provide a theoretically and empirically based model for evaluating and selecting an e-commerce strategy. In practical environments, mangers face a variety of information types that are vague. Traditional decision making methods cannot fulfill the e-commerce managers` needs. Therefore, a Fuzzy Multiple Criteria Decision-Making (MCDM) method is adopted in this research. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan ISP industry is demonstrated. The results show that the first to market strategy is the most applicable.
dc.format.extent	123 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	International Journal of Computer Applications in Technology, 19(1), 12-22
dc.subject (關鍵詞)	AHP; e-commerce strategy; fuzzy MCDM; Taiwan; electronic commerce
dc.title (題名)	Fuzzy MCDM for Evaluating E-commerce Strategy
dc.type (資料類型)	article	en