| dc.contributor | 資管系 | |
| dc.creator (作者) | Hsiao, Shu-Ling;Yang, Heng-Li | |
| dc.creator (作者) | 楊亨利 | zh_TW |
| dc.date (日期) | 2010-12 | |
| dc.date.accessioned | 14-Jan-2015 14:28:54 (UTC+8) | - |
| dc.date.available | 14-Jan-2015 14:28:54 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Jan-2015 14:28:54 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/72867 | - |
| dc.description.abstract (摘要) | Along with service sector becoming the largest economic activities in many countries, it is getting important to improve the service quality and stimulate innovation through systematic methods. This study introduces and discusses a methodology called Service Experience Engineering (SEE) for developing a new service. SEE describes the new service development framework completely from ideas creation to service market-launch. It divides the new service development into 3 phases: (1) FIND, including consumer demand survey and technology observing research; (2) InnovationNet, including two research focuses respectively on specific service-related industrial value chain and service modeling; (3) Design Lab, including PoC (Proof of Concept), PoS (Proof of Service) and PoB (Proof of Business). SEE is a potentially useful and easy to implement technique for improving the development of new services. This paper concludes with a number of practical steps for making continuous improvements in new services suggested by the SEE method. [PUBLICATION ABSTRACT] | |
| dc.format.extent | 605500 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | International Journal of Management, 27(3), 437-447,579 | |
| dc.title (題名) | A Service Experience Engineering (SEE) Method for Developing New Services | |
| dc.type (資料類型) | article | en |
