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| Title | Technology Fears: Distrust and Cultural Persistence in Electronic Marketplace Adoption |
| Creator | 蕭瑞麟 Hsiao, Ruey-Lin |
| Contributor | 科管所 |
| Key Words | E-marketplace adoption; Reliability-related distrust; Value-oriented distrust; Trust-production mechanisms; Cultural beliefs |
| Date | 2003 |
| Date Issued | 27-Jan-2015 11:37:17 (UTC+8) |
| Summary | This study interprets fears towards technology use to account for the challenge of e-marketplace (electronic marketplace) adoption. The adopters` fears can be understood by analyzing both reliability-related and value-oriented distrust. While technical remedies may reduce reliability-related distrust by removing adoption barriers and restoring online trust, they may still be ineffective in overcoming value-oriented distrust. To analyze value-oriented distrust within the context of e-marketplace adoption, it is essential to examine how a society`s socio-cultural structure affects economic activities. An insight derived from this study is that when an e-marketplace is adopted, such adoption includes not only the use of technology but also the transfer of the embedded trust-production mechanisms as well as the transformation of economic assumptions and cultural beliefs about how a market system operates. As distrust is rooted in cultural beliefs persisting over generations, this requires us to be sensitive to the need to reduce value-oriented fears so as to maximize the possibility of e-marketplace acceptance. |
| Relation | Journal of Strategic Information Systems, 12, 169-199. |
| Type | article |
| DOI | http://dx.doi.org/10.1016/S0963-8687(03)00034-9 |
| dc.contributor | 科管所 | |
| dc.creator (作者) | 蕭瑞麟 | zh_TW |
| dc.creator (作者) | Hsiao, Ruey-Lin | |
| dc.date (日期) | 2003 | |
| dc.date.accessioned | 27-Jan-2015 11:37:17 (UTC+8) | - |
| dc.date.available | 27-Jan-2015 11:37:17 (UTC+8) | - |
| dc.date.issued (上傳時間) | 27-Jan-2015 11:37:17 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/73172 | - |
| dc.description.abstract (摘要) | This study interprets fears towards technology use to account for the challenge of e-marketplace (electronic marketplace) adoption. The adopters` fears can be understood by analyzing both reliability-related and value-oriented distrust. While technical remedies may reduce reliability-related distrust by removing adoption barriers and restoring online trust, they may still be ineffective in overcoming value-oriented distrust. To analyze value-oriented distrust within the context of e-marketplace adoption, it is essential to examine how a society`s socio-cultural structure affects economic activities. An insight derived from this study is that when an e-marketplace is adopted, such adoption includes not only the use of technology but also the transfer of the embedded trust-production mechanisms as well as the transformation of economic assumptions and cultural beliefs about how a market system operates. As distrust is rooted in cultural beliefs persisting over generations, this requires us to be sensitive to the need to reduce value-oriented fears so as to maximize the possibility of e-marketplace acceptance. | |
| dc.format.extent | 337353 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Strategic Information Systems, 12, 169-199. | |
| dc.subject (關鍵詞) | E-marketplace adoption; Reliability-related distrust; Value-oriented distrust; Trust-production mechanisms; Cultural beliefs | |
| dc.title (題名) | Technology Fears: Distrust and Cultural Persistence in Electronic Marketplace Adoption | |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1016/S0963-8687(03)00034-9 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/S0963-8687(03)00034-9 | en_US |