| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 徐少宜 | zh_TW |
| dc.contributor.author (Authors) | Hsu, Shao I | en_US |
| dc.creator (作者) | 徐少宜 | zh_TW |
| dc.creator (作者) | Hsu, Shao I | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 3-Feb-2015 10:21:06 (UTC+8) | - |
| dc.date.available | 3-Feb-2015 10:21:06 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Feb-2015 10:21:06 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0100933031 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/73267 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933031 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 探索靈魂:保健旅遊商業計畫 | zh_TW |
| dc.description.abstract (摘要) | Wellness tourism is used instead of health tourism in order to avoid the confusion between medical tourism. In research conduct by industries of Wellness and Medical tourism (GSS, 2011), argue that the term health tourism is sometimes used to describe medical tourism; other time it is used synonymously with wellness tourism; sometimes it means both; and it is also used to refer to a subset of medical tourism or wellness tourism. This is why it is recommend-ed to avoid the use of health tourism term, especially in marketing purposes and communica-tion with customers. | en_US |
| dc.description.tableofcontents | 1. What Is Wellness Tourism? 11.1. Terminology 11.2. Definition of Wellness 11.3. Definition of Wellness Tourism and Tourist 11.3.1. Wellness Tourism 11.3.2. Wellness Tourist 22. Wellness Market 42.1. Wellness Tourism Markets 53. Taiwan and Tourism Market 64. Marketing Strategy for Shalom Spiritual Retreat 84.1. Brief Company Description 84.2. Service Package 94.3. Marketing mix 104.3.1. Product 104.3.2. Price 114.3.3. Place 114.3.4. Promotion 114.3.5. People 124.3.6. Physical Evidence 134.3.7. Process 144.4. SWOT 145. Financial Plan 155.1. Start Up Capital Estimation 155.2. Revenue Model 15Reference 17Appendix 18 | zh_TW |
| dc.format.extent | 985359 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0100933031 | en_US |
| dc.subject (關鍵詞) | 保健旅遊 | zh_TW |
| dc.subject (關鍵詞) | 商業計畫 | zh_TW |
| dc.subject (關鍵詞) | Wellness Tourism | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 探索靈魂:保健旅遊商業計畫 | zh_TW |
| dc.title (題名) | Shalom Spiritual Retreat: Wellness Tourism Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Ardell, Donald B. ―A Brief History of Wellness, Both Modern and Ancient.‖ SeekWell-ness. January 23, 2006. http://www.seekwellness.com/wellness/reports/2006-01-23.htm. Accessed March 18, 2010.2. Global Spa Summit, Spas and the Global Wellness Market: Synergies and Opportunities, prepared by SRI International, May 2010 3. Mueller, H. and Lanz Kaufmann, E. 2001. Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry. Journal of Vacation Mar-keting. http://www.nationalwellness.org/?page=AboutWellness&hhSearchTerms=definition+an4. The Travel and Tourism Competitiveness Index (TTCI) 2013 Data Analyzer | WorldEconomic Forum. 2013. The Travel and Tourism Competitiveness Report 2013. http://www.weforum.org/reports/travel-tourism-competitiveness-report-20135. WTW. 2013. Top 10 Trends Wellness Travel 2013. Available through: http://www.wellnesstourismworldwide.com/uplhads/7/2/1/6/7216110/wtws_top_10_wellness_travel_trends_for_2013.pdf | zh_TW |
