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題名 評估俄羅斯菸盒警示圖文之警示效果研究
Evaluation of Graphical Warnings on Cigarette Packs in Russia
作者 安恩雅
Tamurova, Anna
貢獻者 劉文英
Liu, Wen Ying
安恩雅
Anna Tamurova
關鍵詞 警示圖文
菸盒
抽煙
恐懼訴求
graphic warning labels
cigarette
smoking
fear appeal
日期 2014
上傳時間 3-Feb-2015 10:31:20 (UTC+8)
摘要 評估俄羅斯菸盒警示圖文之警示效果研究
Nowadays tobacco use leads to one of the most common reasons of preventable deaths. According to the Global Adult Tobacco Survey, in 2012 Russia has moved to the first place as a most smoking country in the world. Since 2013 Russian government has implemented a variety of methods to reduce smoking in the country. There is not much research done to analyze one of these methods, graphic warning labels on cigarette packs, which were implemented in Russia more than one year ago. Therefore current study aims to evaluate how college students in Russia react on these warning labels. Using fear appeal theory and Witte’s Extended Parallel Process Model (EPPM), this research explains the advantages and disadvantages of graphic warning labels in Russia. Focus group was conducted to evaluate each of 12 graphic warnings. According to the focus group participants, the paradontosis, stillbirth, oncological diseases, and prematurity were the labels that made them feel concerned. The participants felt that these topics were very important, as the pictures were unpleasant, scary, or disgusting. However, topics, such as impotence, suffering, and emphysema were evaluated as indifferent, irrelevant, and not impressive. Also it has been noted that there is lack of knowledge among Russian college students about the harmful consequences of smoking. Topics, such as early aging and impotence were evaluated as they make no sense and irrelevant to smoking.
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描述 碩士
國立政治大學
中國大陸研究英語碩士學程(IMCS)
101461025
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101461025
資料類型 thesis
dc.contributor.advisor 劉文英zh_TW
dc.contributor.advisor Liu, Wen Yingen_US
dc.contributor.author (Authors) 安恩雅zh_TW
dc.contributor.author (Authors) Anna Tamurovaen_US
dc.creator (作者) 安恩雅zh_TW
dc.creator (作者) Tamurova, Annaen_US
dc.date (日期) 2014en_US
dc.date.accessioned 3-Feb-2015 10:31:20 (UTC+8)-
dc.date.available 3-Feb-2015 10:31:20 (UTC+8)-
dc.date.issued (上傳時間) 3-Feb-2015 10:31:20 (UTC+8)-
dc.identifier (Other Identifiers) G0101461025en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/73324-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 中國大陸研究英語碩士學程(IMCS)zh_TW
dc.description (描述) 101461025zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 評估俄羅斯菸盒警示圖文之警示效果研究zh_TW
dc.description.abstract (摘要) Nowadays tobacco use leads to one of the most common reasons of preventable deaths. According to the Global Adult Tobacco Survey, in 2012 Russia has moved to the first place as a most smoking country in the world. Since 2013 Russian government has implemented a variety of methods to reduce smoking in the country. There is not much research done to analyze one of these methods, graphic warning labels on cigarette packs, which were implemented in Russia more than one year ago. Therefore current study aims to evaluate how college students in Russia react on these warning labels. Using fear appeal theory and Witte’s Extended Parallel Process Model (EPPM), this research explains the advantages and disadvantages of graphic warning labels in Russia. Focus group was conducted to evaluate each of 12 graphic warnings. According to the focus group participants, the paradontosis, stillbirth, oncological diseases, and prematurity were the labels that made them feel concerned. The participants felt that these topics were very important, as the pictures were unpleasant, scary, or disgusting. However, topics, such as impotence, suffering, and emphysema were evaluated as indifferent, irrelevant, and not impressive. Also it has been noted that there is lack of knowledge among Russian college students about the harmful consequences of smoking. Topics, such as early aging and impotence were evaluated as they make no sense and irrelevant to smoking.en_US
dc.description.tableofcontents Introduction 2
Literature Review 6
Smoking and its effects on health 6
Smoking in Russia 8
Health-Communication Campaigns 11
World experience of warning labels on cigarette packs 12
Warning labels on cigarette packs in Russia 20
Fear Appeals and EPPM 24
Research Question 38
Method 40
Participants 40
Procedure 41
Measures 43
Results 46
Discussion 57
Conclusion 66
References 69
Appendix 1. Cigarette packs examples 79
Appendix 2. Basic information questionnaire 85
Appendix 3. Graphic warning label evaluation questionnaire 88
Appendix 4. Focus group script (edited) 95		zh_TW
dc.format.extent 2967778 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101461025en_US
dc.subject (關鍵詞) 警示圖文zh_TW
dc.subject (關鍵詞) 菸盒zh_TW
dc.subject (關鍵詞) 抽煙zh_TW
dc.subject (關鍵詞) 恐懼訴求zh_TW
dc.subject (關鍵詞) graphic warning labelsen_US
dc.subject (關鍵詞) cigaretteen_US
dc.subject (關鍵詞) smokingen_US
dc.subject (關鍵詞) fear appealen_US
dc.title (題名) 評估俄羅斯菸盒警示圖文之警示效果研究zh_TW
dc.title (題名) Evaluation of Graphical Warnings on Cigarette Packs in Russiaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Action on Smoking & Health. Retrieved from: http://ash.org/resources/tobacco-statistics-facts/
Aftab, M., Kolben, D., & Lurie, P. (1999). International cigarette labeling practices. Tobacco Control, 8, 368-372.
Andrews, J.O., Felton, G., Wewers, M.E., Waller, J., & Tingen, M. (2007). The effect of a multi-component smoking cessation Intervention in African American women residing in public housing. Research in Nursing & Health, 30, 45–60.
Anti-smoking law № 15-ФЗ “For protection of citizens’ health from influence of surrounding tobacco smoke and from the consequences of tobacco use” (2013).
Azagba, S., & Sharaf, M.F. (2013). The effect of graphic cigarette warning labels on smoking behavior: evidence from the Canadian experience. Nicotine Tobacco Research, 15, 708–717.
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