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題名 廿一世紀的小國與公眾外交興起: 以挪威、斯洛伐克與臺灣為例
Smaller Powers & the Rise of Public Diplomacy in the 21st Century (Cases of Norway, Slovakia & Taiwan)
作者 柯沐甯
Kočiová, Monika
貢獻者 李沃奇
William C. Vocke, Jr.
柯沐甯
Monika Kočiová
關鍵詞 公眾外交
新公眾外交
臺灣
斯洛伐克
挪威
小國
public diplomacy
new public diplomacy
taiwan
slovakia
norway
small countries
日期 2013
上傳時間 3-Feb-2015 10:35:06 (UTC+8)
摘要 廿一世紀的小國與公眾外交興起: 以挪威、斯洛伐克與臺灣為例
Diplomacy has been playing a crucial role on the global political scene for many
centuries but its importance, character, and role in the 21st century has been changing. The
aftermath of the Cold War and the nature of the developments in the upcoming years brought
numerous significant transformations which have tremendous impact on the world politics
and its disposition. Diplomacy ceded to be a privilege of government to government relations,
pursued mostly behind the closed doors. As a response public diplomacy has emerged.
Public diplomacy as a more comprehensive, more open, more accountable and more
integrative diplomatic practice has been gaining its importance around the world. The
character, features and new developments of this era require more and more flexibility,
rapidity, transparency and skills to handle the international image abroad.
The topic of this theses evolves around the question of whether or not and how have
the public diplomacy apparatuses of the smaller countries, selected as the case studies reacted
to the changes of the 21st century and examines what have been the principal features and
character of these alterations.
A closer assessment of the three significantly diverse countries illustrates different
techniques and tactics to keep up with the contemporary progress or inefficiencies present in
the policies and especially public diplomacy of Norway, Taiwan and Slovakia. A compound
evaluation of the individual reactions to the new millennium changes attempts to bring more
light to a compound picture of the 21st century smaller (and wealthier) state’s diplomacy and
suggest whether or not these changes have had an impact on their foreign policy conduct and
how.
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描述 碩士
國立政治大學
國際研究英語碩士學位學程 (IMPIS)
101862004
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1018620041
資料類型 thesis
dc.contributor.advisor 李沃奇zh_TW
dc.contributor.advisor William C. Vocke, Jr.en_US
dc.contributor.author (Authors) 柯沐甯zh_TW
dc.contributor.author (Authors) Monika Kočiováen_US
dc.creator (作者) 柯沐甯zh_TW
dc.creator (作者) Kočiová, Monikaen_US
dc.date (日期) 2013en_US
dc.date.accessioned 3-Feb-2015 10:35:06 (UTC+8)-
dc.date.available 3-Feb-2015 10:35:06 (UTC+8)-
dc.date.issued (上傳時間) 3-Feb-2015 10:35:06 (UTC+8)-
dc.identifier (Other Identifiers) G1018620041en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/73344-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際研究英語碩士學位學程 (IMPIS)zh_TW
dc.description (描述) 101862004zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 廿一世紀的小國與公眾外交興起: 以挪威、斯洛伐克與臺灣為例zh_TW
dc.description.abstract (摘要) Diplomacy has been playing a crucial role on the global political scene for many
centuries but its importance, character, and role in the 21st century has been changing. The
aftermath of the Cold War and the nature of the developments in the upcoming years brought
numerous significant transformations which have tremendous impact on the world politics
and its disposition. Diplomacy ceded to be a privilege of government to government relations,
pursued mostly behind the closed doors. As a response public diplomacy has emerged.
Public diplomacy as a more comprehensive, more open, more accountable and more
integrative diplomatic practice has been gaining its importance around the world. The
character, features and new developments of this era require more and more flexibility,
rapidity, transparency and skills to handle the international image abroad.
The topic of this theses evolves around the question of whether or not and how have
the public diplomacy apparatuses of the smaller countries, selected as the case studies reacted
to the changes of the 21st century and examines what have been the principal features and
character of these alterations.
A closer assessment of the three significantly diverse countries illustrates different
techniques and tactics to keep up with the contemporary progress or inefficiencies present in
the policies and especially public diplomacy of Norway, Taiwan and Slovakia. A compound
evaluation of the individual reactions to the new millennium changes attempts to bring more
light to a compound picture of the 21st century smaller (and wealthier) state’s diplomacy and
suggest whether or not these changes have had an impact on their foreign policy conduct and
how.		en_US
dc.description.tableofcontents 1.Research Proposal 5
1.1 Research motivation/Background 5
1.2 Justification of the research 8
1.3 Research Questions 10
1.4 Variables 10
1.5 Hypothesis 11
1.6 Research Methods 11
1.7 Research limitations 12
1.8 Structure of the Thesis 13
2. Literature Review 15
2.1 The New IR environment and Transformation of Traditional Diplomacy in the 21st Century 15
2.1.1 Geopolitical changes 15
2.1.2 Democratization, Transparency, Openness 16
2.1.3 Globalization 17
2.1.4 New Actors in International Relations 17
2.1.5 Technological evolution (The Information Age & New Media) 18
2.1.6 Transformation of Traditional Diplomacy 19
2.2 The Concept of Public Diplomacy 20
2.2.1 Soft Power 22
2.2.2 Listening 23
2.2.3 Advocacy 23
2.2.4 Cultural Diplomacy 24
2.2.5 Exchange diplomacy 24
2.2.6 International Broadcasting 25
3. A Paradigm Shift: The (New) Public Diplomacy 26
3.1 Basic Shifts characterizing the NPD 27
3.3.1 Increasing number of international actors 27
3.3.2 New, real-­time and global technologies 28
3.3.3 Blurred lines between domestic and international
news 28
3.3.4 Concepts derived from marketing 29
3.3.5 New terminology 29
3.3.6 People‐to­‐people contact 29
3.4 Challenges for the (New) Public Diplomacy 30
3.4.1 Relationship Building 30
3.4.2 Tension between the Traditional Diplomacy and New Diplomacy 31
3.4.3 Institutional Organization 31
3.4.4 Two Worlds of Public Diplomacy 31
3.4.5 The network model 32
4. Concept of empirical study 34
4.1 Smaller states and (Public)
Diplomacy 34
4.2 Case Study 37
5. The Kingdom of Norway 38
5.1 Introduction 38
5.2 Norwegian Foreign Policy & Public Diplomacy 39
5.3 Niche Diplomacy 41
5.4 Norwegian Niche Diplomacy 42
5.4.1 Building the Norwegian Niche 43
5.4.2 History 44
5.4.3 Norwegian “Conflict Resolution” Model 46
5.5 2003 PD Report 48
5.6 The institutional design 49
5.7 Norwegian New PD evaluation 51
5.7.1 Increasing number of international actors 52
5.7.2 New, real‐time and global technologies 53
5.7.3 Blurred lines between domestic and international news 53
5.7.4 New terminology (Branding) 54
5.7.5 People-­to-­people contact 55
5.8 The ambiguity of the Norwegian Diplomacy 56
5.9 Conclusions 58
6. The Slovak Republic 63
6.1 Introduction 63
6.2 Slovak Public Diplomacy 64
6.3 History 65
6.4 Propaganda vs. Public Diplomacy 68
6.5 Evolution of the Slovak PD 69
6.5.1 Slovak “pre-­accession” PD 69
6.5.2 Slovak “post-‐accession” PD 72
6.6 Creating the Slovak Brand 75
6.6.1 The Current PD 75
6.6.2 Searching for a brand: “Slovakia, country with potential” 76
6.6.3 The Future of Slovak PD 78
6.7 Institutional Design 80
6.8 New PD evaluation 82
6.8.1 Increasing number of international players 82
6.8.2 New Real-­‐Time Media 83
6.8.3 Domestic and International news 84
6.8.4 New Terminology (Branding) 86
6.8.5 People to people contact 87
6.9 Challenges for Slovakia 88
6.10 Conclusion 91
7. The case of Republic of China, Taiwan 97
7.1 Introduction 97
7.2 History 99
7.3 Taiwanese PD 99
7.4 The Non­‐Official Diplomacy 102
7.4.1 Checkbook diplomacy & Foreign Aid 105
7.4.2 Cultural Diplomacy 105
7.4.3 Exchange Diplomacy 107
7.5 Institutional Design 110
7.6 Evaluation of the New PD 110
7.6.1 Increasing number of international actors 112
7.6.2 New, real-‐time and global technologies 112
7.6.3 Blurred lines between domestic and international news 115
7.6.4 New terminology (Branding) 116
7.6.5 People­‐to­‐people contact 117
7.7 Challenges for the Taiwanese PD 118
7.8 Conclusion 119
8. Conclusion 127
Bibliography 136		zh_TW
dc.format.extent 1923544 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1018620041en_US
dc.subject (關鍵詞) 公眾外交zh_TW
dc.subject (關鍵詞) 新公眾外交zh_TW
dc.subject (關鍵詞) 臺灣zh_TW
dc.subject (關鍵詞) 斯洛伐克zh_TW
dc.subject (關鍵詞) 挪威zh_TW
dc.subject (關鍵詞) 小國zh_TW
dc.subject (關鍵詞) public diplomacyen_US
dc.subject (關鍵詞) new public diplomacyen_US
dc.subject (關鍵詞) taiwanen_US
dc.subject (關鍵詞) slovakiaen_US
dc.subject (關鍵詞) norwayen_US
dc.subject (關鍵詞) small countriesen_US
dc.title (題名) 廿一世紀的小國與公眾外交興起: 以挪威、斯洛伐克與臺灣為例zh_TW
dc.title (題名) Smaller Powers & the Rise of Public Diplomacy in the 21st Century (Cases of Norway, Slovakia & Taiwan)en_US
dc.type (資料類型) thesisen
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