| dc.contributor | 資訊管理系 | |
| dc.creator (作者) | Tsai, Ching-Lan;Chou, Shrang-Kuang | |
| dc.creator (作者) | 周宣光;蔡清嵐 | zh_TW |
| dc.date (日期) | 2003-10 | |
| dc.date.accessioned | 25-Mar-2015 14:49:23 (UTC+8) | - |
| dc.date.available | 25-Mar-2015 14:49:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Mar-2015 14:49:23 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/74029 | - |
| dc.description.abstract (摘要) | Reports the results of a study to investigate the possible factors why Internet users accept Internet radio. A revised technology acceptance model is proposed to explain why the Internet users accept Internet radio and how user`s acceptance is affected by its features, in particular the Webcast characteristics that include extended function, multi-content, listening autonomy, real-time feedback, and listening convenience. The empirical results from the model significantly explained the behaviour and environment of the usage of Internet radio. Original article in Chinese. (Author abstract - amended) | |
| dc.format.extent | 123 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Library and Information Science (USA/Taiwan),29.2, 90-105 | |
| dc.title (題名) | A study on audience behavior in the Internet | |
| dc.type (資料類型) | article | en |
