An evaluation model of new product launch strategy

Title	An evaluation model of new product launch strategy
Creator	Chiu, Yi-Chia;Chen, Benson;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung 邱奕嘉
Contributor	科管智財所
Key Words	Launch strategy; Product strategy
Date	2006
Date Issued	31-Mar-2015 11:33:13 (UTC+8)
Summary	The objective of this article is to develop an empirically based framework for formulating and selecting a product launch strategy. Managers usually face Fuzzy decision scenarios. Traditional decision-making methods fail to satisfy a manager`s need in this regard. Thus, a hierarchical fuzzy multi-criteria decision-making (Fuzzy MCDM) method for evaluating a new product launch strategy is proposed in this study. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan IC industry is demonstrated. The results show that the fast follower strategy is the most applicable.
Relation	Technovation , 26(11), 1244-1252
Type	article
DOI	http://dx.doi.org/10.1016/j.technovation.2005.09.002

dc.contributor	科管智財所
dc.creator (作者)	Chiu, Yi-Chia;Chen, Benson;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung
dc.creator (作者)	邱奕嘉	zh_TW
dc.date (日期)	2006
dc.date.accessioned	31-Mar-2015 11:33:13 (UTC+8)	-
dc.date.available	31-Mar-2015 11:33:13 (UTC+8)	-
dc.date.issued (上傳時間)	31-Mar-2015 11:33:13 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/74201	-
dc.description.abstract (摘要)	The objective of this article is to develop an empirically based framework for formulating and selecting a product launch strategy. Managers usually face Fuzzy decision scenarios. Traditional decision-making methods fail to satisfy a manager`s need in this regard. Thus, a hierarchical fuzzy multi-criteria decision-making (Fuzzy MCDM) method for evaluating a new product launch strategy is proposed in this study. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan IC industry is demonstrated. The results show that the fast follower strategy is the most applicable.
dc.format.extent	224698 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation (關聯)	Technovation , 26(11), 1244-1252
dc.subject (關鍵詞)	Launch strategy; Product strategy
dc.title (題名)	An evaluation model of new product launch strategy
dc.type (資料類型)	article	en
dc.identifier.doi (DOI)	10.1016/j.technovation.2005.09.002	en_US
dc.doi.uri (DOI)	http://dx.doi.org/10.1016/j.technovation.2005.09.002	en_US