| dc.contributor | 科管智財所 | |
| dc.creator (作者) | Chiu, Yi-Chia;Chen, Benson;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung | |
| dc.creator (作者) | 邱奕嘉 | zh_TW |
| dc.date (日期) | 2006 | |
| dc.date.accessioned | 31-Mar-2015 11:33:13 (UTC+8) | - |
| dc.date.available | 31-Mar-2015 11:33:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 31-Mar-2015 11:33:13 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/74201 | - |
| dc.description.abstract (摘要) | The objective of this article is to develop an empirically based framework for formulating and selecting a product launch strategy. Managers usually face Fuzzy decision scenarios. Traditional decision-making methods fail to satisfy a manager`s need in this regard. Thus, a hierarchical fuzzy multi-criteria decision-making (Fuzzy MCDM) method for evaluating a new product launch strategy is proposed in this study. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan IC industry is demonstrated. The results show that the fast follower strategy is the most applicable. | |
| dc.format.extent | 224698 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Technovation , 26(11), 1244-1252 | |
| dc.subject (關鍵詞) | Launch strategy; Product strategy | |
| dc.title (題名) | An evaluation model of new product launch strategy | |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1016/j.technovation.2005.09.002 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/j.technovation.2005.09.002 | en_US |
