Fuzzy MCDM for evaluating the e-commerce strategy | Publication

Title	Fuzzy MCDM for evaluating the e-commerce strategy
Creator	Chiu, Yi-Chia;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung 邱奕嘉
Contributor	科管智財所
Date	2004
Date Issued	31-Mar-2015 11:33:28 (UTC+8)
Summary	This study aimed to provide a theoretically and empirically based model for evaluating and selecting an e-commerce strategy. In practical environments, mangers face a variety of information types that are vague. Traditional decision making methods cannot fulfill the e-commerce managers` needs. Therefore, a Fuzzy Multiple Criteria Decision-Making (MCDM) method is adopted in this research. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan ISP industry is demonstrated. The results show that the first to market strategy is the most applicable.
Relation	Journal of Computer Applications in Technology, 19(1), 12-22
Type	article
DOI	http://dx.doi.org/10.1504/IJCAT.2004.003656

dc.contributor	科管智財所
dc.creator (作者)	Chiu, Yi-Chia;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung
dc.creator (作者)	邱奕嘉	zh_TW
dc.date (日期)	2004
dc.date.accessioned	31-Mar-2015 11:33:28 (UTC+8)	-
dc.date.available	31-Mar-2015 11:33:28 (UTC+8)	-
dc.date.issued (上傳時間)	31-Mar-2015 11:33:28 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/74203	-
dc.description.abstract (摘要)	This study aimed to provide a theoretically and empirically based model for evaluating and selecting an e-commerce strategy. In practical environments, mangers face a variety of information types that are vague. Traditional decision making methods cannot fulfill the e-commerce managers` needs. Therefore, a Fuzzy Multiple Criteria Decision-Making (MCDM) method is adopted in this research. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan ISP industry is demonstrated. The results show that the first to market strategy is the most applicable.
dc.format.extent	109 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	Journal of Computer Applications in Technology, 19(1), 12-22
dc.title (題名)	Fuzzy MCDM for evaluating the e-commerce strategy
dc.type (資料類型)	article	en
dc.identifier.doi (DOI)	10.1504/IJCAT.2004.003656	en_US
dc.doi.uri (DOI)	http://dx.doi.org/10.1504/IJCAT.2004.003656	en_US