學術產出-期刊論文
| 題名 | Fuzzy MCDM for evaluating the e-commerce strategy |
| 作者 | Chiu, Yi-Chia;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung 邱奕嘉 |
| 貢獻者 | 科管智財所 |
| 日期 | 2004 |
| 上傳時間 | 31-三月-2015 11:33:28 (UTC+8) |
| 摘要 | This study aimed to provide a theoretically and empirically based model for evaluating and selecting an e-commerce strategy. In practical environments, mangers face a variety of information types that are vague. Traditional decision making methods cannot fulfill the e-commerce managers` needs. Therefore, a Fuzzy Multiple Criteria Decision-Making (MCDM) method is adopted in this research. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan ISP industry is demonstrated. The results show that the first to market strategy is the most applicable. |
| 關聯 | Journal of Computer Applications in Technology, 19(1), 12-22 |
| 資料類型 | article |
| DOI | http://dx.doi.org/10.1504/IJCAT.2004.003656 |
| dc.contributor | 科管智財所 | |
| dc.creator (作者) | Chiu, Yi-Chia;Shyu, Joseph Z.;Tzeng, Gwo-Hshiung | |
| dc.creator (作者) | 邱奕嘉 | zh_TW |
| dc.date (日期) | 2004 | |
| dc.date.accessioned | 31-三月-2015 11:33:28 (UTC+8) | - |
| dc.date.available | 31-三月-2015 11:33:28 (UTC+8) | - |
| dc.date.issued (上傳時間) | 31-三月-2015 11:33:28 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/74203 | - |
| dc.description.abstract (摘要) | This study aimed to provide a theoretically and empirically based model for evaluating and selecting an e-commerce strategy. In practical environments, mangers face a variety of information types that are vague. Traditional decision making methods cannot fulfill the e-commerce managers` needs. Therefore, a Fuzzy Multiple Criteria Decision-Making (MCDM) method is adopted in this research. In order to show the practicality and usefulness of this model, an empirical study of the Taiwan ISP industry is demonstrated. The results show that the first to market strategy is the most applicable. | |
| dc.format.extent | 109 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Computer Applications in Technology, 19(1), 12-22 | |
| dc.title (題名) | Fuzzy MCDM for evaluating the e-commerce strategy | |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1504/IJCAT.2004.003656 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1504/IJCAT.2004.003656 | en_US |