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題名 製造業服務化之研究- 以某汽機車零件業為例
THE STUDY ON SERVITIZATION OF MANUFACTURING - A CASE STUDY OF AN AUTO-PART COMPANY
作者 游義原
Yu, Antonio
貢獻者 季延平
Chi, Yen Ping
游義原
Yu, Antonio
關鍵詞 製造業服務化
SWOT分析
產業鏈分析
汽機車零件業
Manufacturing Servitization
SWOT
Supply Chain
Auto Part
日期 2014
上傳時間 1-Apr-2015 10:08:55 (UTC+8)
摘要 台灣製造業藉著充沛勞動力及低成本,在60~70年代獲得蓬勃的發展,但從80年代開始多數企業感受到強烈的成本上漲及缺工、環保等壓力,開始選擇到成本較低的國家設廠或整廠外移,重新到異地去複製台灣的成功經驗。但是近年來,這些外移的企業在當地又開始遭遇到上述相同問題。本研究以勞力密集的汽機車零件業為個案研究對象,試圖提供這些外移企業一種提高企業附加價值及強化差異化競爭的轉型對策。

本研究從製造業服務化的策略切入,闡述現階段製造業服務化的背景動因及文獻上的研究成果,歸納出製造業服務化的五種模式,並針對每種模式舉出數家國外的典範企業,及針對台灣兩家上市企業,描述其製造服務化的具體內容。

本研究分析產業價值鏈及微笑曲線裡各活動的價值含量,及隨時間演變,各活動的價值變化。傳統價值鏈理論中關於價值活動和競爭優勢來源及組成的闡述是OEM企業(生產性製造)存在的理論基礎,個案公司就是屬於OEM企業,而OEM企業在產業價值鏈上的地位(低附加價值和利潤)也是導致其轉型升級的根本原因。

最後基於個案分析及競爭同業比較,並深入產業價值鏈的各項活動解析,及探究個案公司關於客戶期待的訪談記錄,最後構建出五項製造服務化的方向,這些方向也可以提供給其他類型製造業作轉型參考。
參考文獻 中文參考文獻
1. 王春芝,Heiko Gebauer.製造業企業服務業務擴展及其認知因素研究[J].中國管理科學,2006,14(2):69-75
2. 孔翰甯,張維迎,奧赫貝.2010商業模式—企業競爭優勢的創新驅動力[M】.機械工業出版社,2008
3. 余建形,徐維祥,樓杏丹.微笑曲線和高技術產業發展[J].經濟問題探索, 2005 (9):86-88
4. 李剛,孫林岩,李健.服務型製造的起源、概念和價值創造機理[J].科技進步與對策,2009,26(13):68-72
5. 周國華,王岩岩.服務型製造模式研究[J].技術經濟,2009,28(2):38-40
6. 施振榮,林文玲.再造宏基:開創、成長與挑戰[M].北京:中信出版社,2005: 296 -308
7. 孫林岩,高傑,朱春燕等.服務型製造:新型的產品模式與製造範式[J].中國機械工程,2008,19(21):2600-2608
8. 程巧蓮,田也壯.製造企業服務功能演變與實現路徑研究[j].科研管理,2008,29(6):59-73
9. 齊二石,石學剛,李曉梅.現代製造服務業研究綜述.工業工程,2010, 13(5): 1-7
10. 顧建新,祁國寧.知識型製造業:中國製造企業如何贏得知識經濟時代的挑戰[M].北京:國防工業出版社,2000
11. 龔仰軍.從製造商到製造服務商論部分製造廠商的市場功能再定位[J].上海管理科學,2004,(6):24-25



英文參考文獻
1. AEGIS.Service Enhanced Manufacturing in the Building and Construction Product System,Draft Report[R],Project 4,Sydney:University of Western Sydney Macarthur.1999
2. Andy Neely.Exploring the financial consequences of the servitization of manufacturing.Operations Management Research,Volume 1,Number 2,December,2008
3. Andy Neely.The servitization of manufacturing:an analysis of global trends.The 14the European Operations Management Association Conference,Ankara,Turkey,2009
4. Baines,T.S.,Lightfoot,H.W.,Evans,S.,et a1.State-of the-art in product-service systems.Proc.IMechE Part B:J.Engineering Manufacture,V01.221,1543-1522
5. Berger S,Lester R.Made by Hong Kong【M】.Oxford:Oxford University Press,1997
6. Drucker,R F.The Emerging Theory of Manufacturing[J],Harvard Business Review,1990, 68(3):PP.94-102
7. Gann M,Salter J.Innovation in project-based,service-enhanced firms:the construction of complex products and systems[J].Research Policy,2002,(29):955-972
8. Goedkoop,M.,van Halen,C.,Te Riele,H.and Rommens,P.Product Service Systems:Ecological and Economic Basics,The Hague,1999 [71] Manzini,E.and Verzzoli,Z.Product-Service Systems and Sustainability.United Nations Environment Programme,2002
9. Guangjie Ren and Mike Gregory,Servitization in manufacturing companies,Invited talk at Cranfield product-service systems seminar, Cranfield University,7 November 2007
10. Hockers,K. and Weaver,N.Towards a Theory of Sustainable Product Service Systems,INSEAD—CMER Research Workshop on Sustainable Product Service Systems,2002
11. KaPlinsky, R, &Morris, M. The Globalisation of Produet Markets and Immiserising Growth: Lessons From the South African Furnitureh industry[J].World Development , 2002, 30(7):1159-1177
12. Marceau J,Martinez C.Selling Solutions:Product•Service Packages as Links between New and Old Economics[C].Copenhagen/Elsinore:CLAPS of DRUID Summer Conference,2002,6-8
13. Mont,O.(2001),Introducing and Developing a PSS in Sweden,IIIEE Repots 200 1:6.Lund University, Lund [77] Davies,A.(2004),“Moving base into high-value integrated solutions:a value stream approach”,Industrial and Corporate Change,V01.1 3 No.5,727-56
14. Mont,O.,Product-Service Systems:Panacea or Myth【D】.Doctoral Dissertation.Lund University,2004
15. Mont,O.and Plepys,A.,Customer Satisfaction:Review of Literature and Application to the Product-Service Systems.International Institute for Industrial Environmental Economics,Lund University,2003
16. Morelli,N.Designing Product/Service Systems:A Methodological Exploration.Design,2002(1 8).3-17
17. Pappas N,Sheehan P.The New Manufacturing:Linkages Between Production and Services Activities,Working for the Future:Technology and Employment in the Global Knowledge Economy[M].Melbourne:Victoria University Press,l998
18. Porter M,van der Linde C.Green and Competitive.Harvard Business Review,1995,73(5):120-134
19. Quinn J B.Intelligent Enterprise:a Knowledge and Service Based Paradigm for Industry[M].New York:the Free Press,1992:PP.4-20
20. Ren,G and Gregory,M.“Servitization in manufacturing companies”, paper presented at 1 6th Frontiers in Service Conference,San Francisco,and CA,2007
21. Szalavetz A.Tertiarization of Manufacturing Industry in the New Economy:Experiences in Hungarian Companies[D].Budapest:Hungarian Academy of Sciences Working Papers,No.1 34,March,2003
22. T.S.Baines,H.W.Lightfoot,O.Benedettini and J.M.Kay.The servitization of manufacturing:A review of literature and reflection on future challenges.Journal of Manufacturing Technology Management,2009,5(20),PP.547-565
23. Vandermerwe S,Rada J.Servitization of Business:adding value by adding services【J】.European Management Journal,1988,6(4):314-324
24. White A L,Stoughton M,Feng L.Servicizing:The Quiet Transition to Extended Product Responsibility[R].Boston:Tellus Institute,1999
25. Wise,R.and Baumgartner, P.(1 999),“Go downstream:the new profit impemtive in manufacturing”,Harvard Business Review, September /October, 133-141
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
100932417
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100932417
資料類型 thesis
dc.contributor.advisor 季延平zh_TW
dc.contributor.advisor Chi, Yen Pingen_US
dc.contributor.author (Authors) 游義原zh_TW
dc.contributor.author (Authors) Yu, Antonioen_US
dc.creator (作者) 游義原zh_TW
dc.creator (作者) Yu, Antonioen_US
dc.date (日期) 2014en_US
dc.date.accessioned 1-Apr-2015 10:08:55 (UTC+8)-
dc.date.available 1-Apr-2015 10:08:55 (UTC+8)-
dc.date.issued (上傳時間) 1-Apr-2015 10:08:55 (UTC+8)-
dc.identifier (Other Identifiers) G0100932417en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/74284-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 100932417zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 台灣製造業藉著充沛勞動力及低成本,在60~70年代獲得蓬勃的發展,但從80年代開始多數企業感受到強烈的成本上漲及缺工、環保等壓力,開始選擇到成本較低的國家設廠或整廠外移,重新到異地去複製台灣的成功經驗。但是近年來,這些外移的企業在當地又開始遭遇到上述相同問題。本研究以勞力密集的汽機車零件業為個案研究對象,試圖提供這些外移企業一種提高企業附加價值及強化差異化競爭的轉型對策。

本研究從製造業服務化的策略切入,闡述現階段製造業服務化的背景動因及文獻上的研究成果,歸納出製造業服務化的五種模式,並針對每種模式舉出數家國外的典範企業,及針對台灣兩家上市企業,描述其製造服務化的具體內容。

本研究分析產業價值鏈及微笑曲線裡各活動的價值含量,及隨時間演變,各活動的價值變化。傳統價值鏈理論中關於價值活動和競爭優勢來源及組成的闡述是OEM企業(生產性製造)存在的理論基礎,個案公司就是屬於OEM企業,而OEM企業在產業價值鏈上的地位(低附加價值和利潤)也是導致其轉型升級的根本原因。

最後基於個案分析及競爭同業比較,並深入產業價值鏈的各項活動解析,及探究個案公司關於客戶期待的訪談記錄,最後構建出五項製造服務化的方向,這些方向也可以提供給其他類型製造業作轉型參考。
zh_TW
dc.description.tableofcontents 摘要 I
目錄 II
圖目錄 III
表目錄 IV
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第二章 文獻探討 3
第一節 製造業服務化導論 3
第二節 製造業服務化產生的背景 3
第三節 製造業服務化的研究成果 5
第四節 製造業服務化的實證研究及台灣實例說明 11
第五節 價值鏈理論研究 15
第三章 研究架構與方法 20
第一節 研究架構 20
第二節 研究方法 21
第三節 研究範圍 22
第四章 個案分析 23
第一節 個案公司簡介 23
第二節 個案公司競爭同業狀況 25
第三節 個案公司SWOT分析 28
第四節 個案公司產業價值鏈分析 29
第五節 個案公司製造服務化方向 32
第五章 結論與建議 35
第一節 結論 35
第二節 建議 36
中文參考文獻 37
英文參考文獻 38
zh_TW
dc.format.extent 2049156 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100932417en_US
dc.subject (關鍵詞) 製造業服務化zh_TW
dc.subject (關鍵詞) SWOT分析zh_TW
dc.subject (關鍵詞) 產業鏈分析zh_TW
dc.subject (關鍵詞) 汽機車零件業zh_TW
dc.subject (關鍵詞) Manufacturing Servitizationen_US
dc.subject (關鍵詞) SWOTen_US
dc.subject (關鍵詞) Supply Chainen_US
dc.subject (關鍵詞) Auto Parten_US
dc.title (題名) 製造業服務化之研究- 以某汽機車零件業為例zh_TW
dc.title (題名) THE STUDY ON SERVITIZATION OF MANUFACTURING - A CASE STUDY OF AN AUTO-PART COMPANYen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文參考文獻
1. 王春芝,Heiko Gebauer.製造業企業服務業務擴展及其認知因素研究[J].中國管理科學,2006,14(2):69-75
2. 孔翰甯,張維迎,奧赫貝.2010商業模式—企業競爭優勢的創新驅動力[M】.機械工業出版社,2008
3. 余建形,徐維祥,樓杏丹.微笑曲線和高技術產業發展[J].經濟問題探索, 2005 (9):86-88
4. 李剛,孫林岩,李健.服務型製造的起源、概念和價值創造機理[J].科技進步與對策,2009,26(13):68-72
5. 周國華,王岩岩.服務型製造模式研究[J].技術經濟,2009,28(2):38-40
6. 施振榮,林文玲.再造宏基:開創、成長與挑戰[M].北京:中信出版社,2005: 296 -308
7. 孫林岩,高傑,朱春燕等.服務型製造:新型的產品模式與製造範式[J].中國機械工程,2008,19(21):2600-2608
8. 程巧蓮,田也壯.製造企業服務功能演變與實現路徑研究[j].科研管理,2008,29(6):59-73
9. 齊二石,石學剛,李曉梅.現代製造服務業研究綜述.工業工程,2010, 13(5): 1-7
10. 顧建新,祁國寧.知識型製造業:中國製造企業如何贏得知識經濟時代的挑戰[M].北京:國防工業出版社,2000
11. 龔仰軍.從製造商到製造服務商論部分製造廠商的市場功能再定位[J].上海管理科學,2004,(6):24-25



英文參考文獻
1. AEGIS.Service Enhanced Manufacturing in the Building and Construction Product System,Draft Report[R],Project 4,Sydney:University of Western Sydney Macarthur.1999
2. Andy Neely.Exploring the financial consequences of the servitization of manufacturing.Operations Management Research,Volume 1,Number 2,December,2008
3. Andy Neely.The servitization of manufacturing:an analysis of global trends.The 14the European Operations Management Association Conference,Ankara,Turkey,2009
4. Baines,T.S.,Lightfoot,H.W.,Evans,S.,et a1.State-of the-art in product-service systems.Proc.IMechE Part B:J.Engineering Manufacture,V01.221,1543-1522
5. Berger S,Lester R.Made by Hong Kong【M】.Oxford:Oxford University Press,1997
6. Drucker,R F.The Emerging Theory of Manufacturing[J],Harvard Business Review,1990, 68(3):PP.94-102
7. Gann M,Salter J.Innovation in project-based,service-enhanced firms:the construction of complex products and systems[J].Research Policy,2002,(29):955-972
8. Goedkoop,M.,van Halen,C.,Te Riele,H.and Rommens,P.Product Service Systems:Ecological and Economic Basics,The Hague,1999 [71] Manzini,E.and Verzzoli,Z.Product-Service Systems and Sustainability.United Nations Environment Programme,2002
9. Guangjie Ren and Mike Gregory,Servitization in manufacturing companies,Invited talk at Cranfield product-service systems seminar, Cranfield University,7 November 2007
10. Hockers,K. and Weaver,N.Towards a Theory of Sustainable Product Service Systems,INSEAD—CMER Research Workshop on Sustainable Product Service Systems,2002
11. KaPlinsky, R, &Morris, M. The Globalisation of Produet Markets and Immiserising Growth: Lessons From the South African Furnitureh industry[J].World Development , 2002, 30(7):1159-1177
12. Marceau J,Martinez C.Selling Solutions:Product•Service Packages as Links between New and Old Economics[C].Copenhagen/Elsinore:CLAPS of DRUID Summer Conference,2002,6-8
13. Mont,O.(2001),Introducing and Developing a PSS in Sweden,IIIEE Repots 200 1:6.Lund University, Lund [77] Davies,A.(2004),“Moving base into high-value integrated solutions:a value stream approach”,Industrial and Corporate Change,V01.1 3 No.5,727-56
14. Mont,O.,Product-Service Systems:Panacea or Myth【D】.Doctoral Dissertation.Lund University,2004
15. Mont,O.and Plepys,A.,Customer Satisfaction:Review of Literature and Application to the Product-Service Systems.International Institute for Industrial Environmental Economics,Lund University,2003
16. Morelli,N.Designing Product/Service Systems:A Methodological Exploration.Design,2002(1 8).3-17
17. Pappas N,Sheehan P.The New Manufacturing:Linkages Between Production and Services Activities,Working for the Future:Technology and Employment in the Global Knowledge Economy[M].Melbourne:Victoria University Press,l998
18. Porter M,van der Linde C.Green and Competitive.Harvard Business Review,1995,73(5):120-134
19. Quinn J B.Intelligent Enterprise:a Knowledge and Service Based Paradigm for Industry[M].New York:the Free Press,1992:PP.4-20
20. Ren,G and Gregory,M.“Servitization in manufacturing companies”, paper presented at 1 6th Frontiers in Service Conference,San Francisco,and CA,2007
21. Szalavetz A.Tertiarization of Manufacturing Industry in the New Economy:Experiences in Hungarian Companies[D].Budapest:Hungarian Academy of Sciences Working Papers,No.1 34,March,2003
22. T.S.Baines,H.W.Lightfoot,O.Benedettini and J.M.Kay.The servitization of manufacturing:A review of literature and reflection on future challenges.Journal of Manufacturing Technology Management,2009,5(20),PP.547-565
23. Vandermerwe S,Rada J.Servitization of Business:adding value by adding services【J】.European Management Journal,1988,6(4):314-324
24. White A L,Stoughton M,Feng L.Servicizing:The Quiet Transition to Extended Product Responsibility[R].Boston:Tellus Institute,1999
25. Wise,R.and Baumgartner, P.(1 999),“Go downstream:the new profit impemtive in manufacturing”,Harvard Business Review, September /October, 133-141
zh_TW