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題名 探討虛擬社群中知識採用的決定因素
Investigating Determinants of Knowledge Adoption in Virtual communities
作者 周千翔
Chou, Chien Hsiang
貢獻者 湯宗益<br>王怡舜
Tang, Tzung I<br>Wang, Yi Shun
周千翔
Chou, Chien Hsiang
關鍵詞 知識採用
資訊性社會影響
規範性社會影響
時間壓力
虛擬社群
Knowledge Adoption
Informational Social Influence
Normative Social Influence
Time Pressure
Virtual Community
日期 2014
上傳時間 1-Apr-2015 10:12:38 (UTC+8)
摘要 本研究欲從社會影響中資訊性影響與規範性影響的角度探討影響線上知識採用的決定因素。現存網路知識傳遞文獻主要多偏重於知識提供者方面，然知識之接受者亦為知識傳遞中舉足輕重之角色。本研究之理論基礎奠基於社會影響理論中的資訊性與規範性影響，從資訊性與規範性角度探討影響網路上知識採用的決定因素，並提出一個知識採用的理論模型。其中資訊性決定因素包含知識品質與來源可靠度，而規範性決定因素則有知識共識與知識評價，另以時間壓力做為資訊性與規範性決定因素影響知識採用行為的路徑上的調節變數。本研究針對具備線上知識搜尋經驗之使用者進行資料蒐集，並將510份有效樣本以偏最小平方法進行研究模型之驗證與分析。研究結果顯示，資訊性與規範性的四個決定因素皆對於知識採用有著正向的顯著影響，而在調節效果檢測中，時間壓力則對於資訊性與規範性因素兩者到知識採用的行為影響路徑上，有著截然不同的調節效果。本研究結果預期對於知識採用行為有理論發展與實務應用層面之貢獻。
This study aims to explore the evaluation determinants of online knowledge adoption with respect to informational influence and normative influence. Existing studies on knowledge transfer in online contexts have primarily addressed the knowledge provider aspect. Knowledge recipients, however, also play a fundamental role in knowledge transfer. Informational and normative social influence theory is utilized as the theoretical foundation to investigate the influences of informational and normative determinants that affect the persuasiveness of knowledge on the Internet. A theoretical model of knowledge adoption proposes that knowledge quality and source credibility serve as informational determinants, whereas knowledge consensus and knowledge rating serve as normative determinants. In addition, time pressure is regarded as a moderator that impacts the dual evaluation process toward knowledge adoption. The findings demonstrate that both informational and normative determinants had positive effects on knowledge adoption, while the moderating test indicates that time pressure exerted influences with different directions on the two evaluation processes of adopting behavior. Theoretical and practical contributions are also outlined.
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描述 博士
國立政治大學
資訊管理研究所
98356509
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0983565091
資料類型 thesis
dc.contributor.advisor 湯宗益<br>王怡舜zh_TW
dc.contributor.advisor Tang, Tzung I<br>Wang, Yi Shunen_US
dc.contributor.author (Authors) 周千翔zh_TW
dc.contributor.author (Authors) Chou, Chien Hsiangen_US
dc.creator (作者) 周千翔zh_TW
dc.creator (作者) Chou, Chien Hsiangen_US
dc.date (日期) 2014en_US
dc.date.accessioned 1-Apr-2015 10:12:38 (UTC+8)-
dc.date.available 1-Apr-2015 10:12:38 (UTC+8)-
dc.date.issued (上傳時間) 1-Apr-2015 10:12:38 (UTC+8)-
dc.identifier (Other Identifiers) G0983565091en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/74304-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 98356509zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 本研究欲從社會影響中資訊性影響與規範性影響的角度探討影響線上知識採用的決定因素。現存網路知識傳遞文獻主要多偏重於知識提供者方面，然知識之接受者亦為知識傳遞中舉足輕重之角色。本研究之理論基礎奠基於社會影響理論中的資訊性與規範性影響，從資訊性與規範性角度探討影響網路上知識採用的決定因素，並提出一個知識採用的理論模型。其中資訊性決定因素包含知識品質與來源可靠度，而規範性決定因素則有知識共識與知識評價，另以時間壓力做為資訊性與規範性決定因素影響知識採用行為的路徑上的調節變數。本研究針對具備線上知識搜尋經驗之使用者進行資料蒐集，並將510份有效樣本以偏最小平方法進行研究模型之驗證與分析。研究結果顯示，資訊性與規範性的四個決定因素皆對於知識採用有著正向的顯著影響，而在調節效果檢測中，時間壓力則對於資訊性與規範性因素兩者到知識採用的行為影響路徑上，有著截然不同的調節效果。本研究結果預期對於知識採用行為有理論發展與實務應用層面之貢獻。zh_TW
dc.description.abstract (摘要) This study aims to explore the evaluation determinants of online knowledge adoption with respect to informational influence and normative influence. Existing studies on knowledge transfer in online contexts have primarily addressed the knowledge provider aspect. Knowledge recipients, however, also play a fundamental role in knowledge transfer. Informational and normative social influence theory is utilized as the theoretical foundation to investigate the influences of informational and normative determinants that affect the persuasiveness of knowledge on the Internet. A theoretical model of knowledge adoption proposes that knowledge quality and source credibility serve as informational determinants, whereas knowledge consensus and knowledge rating serve as normative determinants. In addition, time pressure is regarded as a moderator that impacts the dual evaluation process toward knowledge adoption. The findings demonstrate that both informational and normative determinants had positive effects on knowledge adoption, while the moderating test indicates that time pressure exerted influences with different directions on the two evaluation processes of adopting behavior. Theoretical and practical contributions are also outlined.en_US
dc.description.tableofcontents CHAPTER 1. Introduction 1
     1.1 Research Background 1
     1.2 Research Approach 2
     1.3 Research Objectives 5
     1.4 Dissertation Organization 6
     CHAPTER 2. Literature Review 8
     2.1 Knowledge Adoption in Virtual Communities 8
     2.2 Informational and Normative Social Influence 13
     CHAPTER 3. Research Model and Hypotheses 16
     3.1 Determinants of Informational Influence 17
     3.1.1 Knowledge Quality 18
     3.1.2 Source Credibility 20
     3.2 Determinants of Normative Influence 22
     3.2.1 Knowledge Consensus 24
     3.2.2 Knowledge Rating 25
     3.3 Time Pressure 26
     CHAPTER 4. Research Methodology 32
     4.1 Measures 32
     4.2 Data Collection and Analysis 34
     4.3 Assessment of Measurement Model 38
     4.4 Structural Model and Hypotheses Testing 41
     CHAPTER 5. Discussion 45
     CHAPTER 6. Conclusion 50
     6.1 Summary 50
     6.2 Theoretical Implications 51
     6.3 Practical Implications 54
     6.4 Limitations and Future research 58
     Appendix A 60
     Appendix B 61
     References 62		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0983565091en_US
dc.subject (關鍵詞) 知識採用zh_TW
dc.subject (關鍵詞) 資訊性社會影響zh_TW
dc.subject (關鍵詞) 規範性社會影響zh_TW
dc.subject (關鍵詞) 時間壓力zh_TW
dc.subject (關鍵詞) 虛擬社群zh_TW
dc.subject (關鍵詞) Knowledge Adoptionen_US
dc.subject (關鍵詞) Informational Social Influenceen_US
dc.subject (關鍵詞) Normative Social Influenceen_US
dc.subject (關鍵詞) Time Pressureen_US
dc.subject (關鍵詞) Virtual Communityen_US
dc.title (題名) 探討虛擬社群中知識採用的決定因素zh_TW
dc.title (題名) Investigating Determinants of Knowledge Adoption in Virtual communitiesen_US
dc.type (資料類型) thesisen
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