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題名 影響俄國民眾購買有機食品的因素之研究
The Study of the Factors Influencing Organic Food Purchase in Russia
作者 林娜
Korableva, Elena
貢獻者 郭貞
Cheng, Kuo
林娜
Korableva, Elena
關鍵詞 有機食品
食品
俄國
Organic food
Food products
Russia
Consumer behaviour
Survey
Theory of planned behaviour
日期 2014
上傳時間 1-Apr-2015 10:12:55 (UTC+8)
摘要 影響俄國民眾購買有機食品的因素之研究
The aim of this paper is to explore consumers’ attitudes and identify factors influencing willingness to pay within the context of Russian organic food market. The Theory of Planned Behavior informs the research framework and the hypotheses are tested via hierarchical multiple regression analysis. The survey was distributed online and a total sample of 231 questionnaires was used for this study. The findings indicate that health concerns, knowledge of organic food and trust in organic food claims are all important predictors of consumers’ attitudes, as well as willingness to pay a premium price for organic food, while environment-consciousness appears to be unimportant in contrast to findings from previous research. Additionally, subjective norms are also found to have a strong influence on willingness to pay premium price for organic products.
參考文獻 Ahmad, Siti Nor Bayaah, & Nurita Juhdi. (2010). Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5 (2), pp. 105-118.
Ajzen, I. (1991). “The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes”, 50, 179-211.
Ajzen, I. (2012). The Theory of Planned Behavior: A bibliography (compiled by I. Ajzen). Retrieved from http://people.umass.edu/aizen/tpbrefs.html
Alwitt, L., & Pitts, R. (1996). Predicting purchase intentions for an environmentally sensitive product. Journal of Consumer Psychology, 5(1), pp. 49-64.
Aryal, K.P., Chaudhary, P., Pandit, S., & Sharma, G. (2009). Consumers’ willingness to pay for organic products: a case from Kathmandu valley. The Journal of Agriculture and Environment, 10 (6), pp.12-22.
Baker, S., Thompson, K.E., Engelken, J., & Huntley, K. (2004). Mapping the values driving organic food choice: Germany vs the UK. Journal of Marketing, 38 (8), pp. 995-1012.
Chinnici, G, D’Amico, M. & Pecorino B. (2002). A multivariate statistical analysis on the consumers of organic products. British Food Journal, 104 (3/4/5), pp. 187-199.
Conner, M., & Sparks, P. (1995). The theory of planned behavior and health behaviors. In M. Conner, & P. Norman (Eds.), “Predicting health behavior: Research and practice with social cognition models”. Buckingham: Open University Press.
Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behavior: a review and avenues for further research. Journal of Applied Social Psychology, 28(15), pp. 1429–1464.
Diamantopoulos, A., Schlegelmilch, B. B. and Sinkovics, R. R. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56, pp. 465-480
Dimitri, C., & Oberholtzer, L. (2009). Marketing U.S. Organic Foods: Recent Trends from Farms to Consumers”, Economic Information Bulletin Number 58. Washington, DC: U.S. Department of Agriculture.
Doob, L. W. (1947). The behavior of attitudes. Psychological Review, 54 (3), pp. 135–156.
Dunlap, R. E. and Jones, R. (2002). “Environmental Concern: Conceptual and Measurement Issues.” In Handbook of Environmental Sociology edited by Dunlap and Michelson. London: Greenwood Press, pp. 482-542.
Dutta-Bergman, M. (2005). The relation between health-orientation, provider-patient communication, and satisfaction: An individual-difference approach. Health Communication, 18, 291-303.
Gil, J.M. & Soler, F. (2006), Knowledge and willingness to pay for organic food in Spain: Evidence from experimental auctions, Food Economics, 3,109-124.
Godin, G., & Kok, G. (1996). The theory of planned behavior: A review of its applications to health-related behaviors. American Journal of Health Promotion, 11(2), pp. 87–98.
Grunert, S & Juhl, H (1995). Values, environmental attitudes and buying of organic foods.
Journal of Economic Psychology, 16, pp. 39-62.
Honkanen, P., Verplanken, B. & Olsen, S.O. (2006). Ethical Values and Motives Driving Organic Food Choice. Journal of Consumer Behaviour, 5 (5), pp. 420–30.
Hofstede, G.H. (1991). “Cultures and organizations: software of the mind”. London: McGraw-Hill.
Hughner, R.S., McDonagh, P., Prothero, A., Clifford J., Shultz, I.I, & Stanton, J. (2007). Who Are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food. Journal of Consumer Behaviour, 6 (2), pp. 94–110.
Jayanti, R.K. and Burns, A.C. (1998). The antecedents of preventive health care behavior: An empirical study. Academy of Marketing Science, 26 (1), pp. 9-15.
Jung, C.G. (1971). “Psychological Types”, Collected Works, Volume 6. Princeton, NJ: Princeton University Press.
Kareklas, I., Carlson, J.R., & Muehling D.D. (2012). The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing. Journal of Advertising, 41 (4), pp. 25–39.
Kareklas, I., Carlson, J.R., & Muehling D.D. (2014). I Eat Organic for My Benefit and Yours: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists. Journal of Advertising, 43(1), pp. 18–32.
Kaskutas, L.A. and Greenfield, T.K. (1997) The Role of Health Consciousness in Predicting Attention to Health Warning Messages. American Journal of Health Promotion, 11 (3), pp. 186-193.
Kraft, F.B. and Goodell, P.W. (1993). Identifying the health conscious consumer. Journal of Health Care Marketing, 13, pp. 18-25.
Lea, E., & Worsley T. (2005). Australians` organic food beliefs, demographics and values. British Food Journal, 107 (11), pp. 855-869.
Loncaric, R., Deže, J., & Ranogejec, L. (2009). Consumers’ attitudes analysis regarding organic food in Eastern Croatia. Paper presented at the 4th Aspects and Visions of Applied Economics and Informatics, Debrecen, Hungary. Available at: https://bib.irb.hr/datoteka/397531.52.pdf
Loo, Ellen J., Van, My Nguyen Hoang Diem, Pieniak, Z., & Verbeke, W. (2013). Consumer Attitudes, Knowledge, and Consumption of Organic Yogurt. Journal of Dairy Science, 96 (4), pp. 2118–29.
Luhmann, N. (1979). Trust and Power. Chichester: Wiley.
Magistris, T. & Gracia A. (2008). The decision to buy organic food products in Southern Italy. British Food Journal, 110 (9), pp. 929-947.
Magnusson, Maria K., Arvola, A., Ulla-Kaisa K. Hursti, Åberg, L., & Per-Olow Sj¨od´en (2001). Attitudes Towards Organic Foods among Swedish Consumers. British Food Journal, 103 (3), pp. 209–27.
McClelland, D.C. (1987). “Human Motivation”. New York: Cambridge University Press.
Meixner O., Haas R., Perevoshchikova Y. & Canavari M. (2014). Consumer Attitudes, Knowledge, and Behavior in the Russian Market for Organic Food. Int. J. Food System Dynamics, 5 (2), pp. 110 – 120.
Michaelidou, N. & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(1), pp. 163-170.
Moorman, C., and Matulich, E. (1993). A model of consumers` preventive health behaviors: The role of health motivation and health ability. Journal of Consumer Research, 20, pp. 208–228.
Osgood, C. E., Suci, G. J., & Tannenbaum, P. H. (1957). “The Measurement of Meaning”. University of Illinois Press.
Ozcelik, Ayse Ozfer, & Asli Ucar. (2008). Turkish academic staffs` perception of organic foods. British Food Journal, 110 (9), pp. 948-960.
Padel, S. & Foster, C. (2005). Exploring the gap between attitudes and behavior –understanding why consumers buy or do not buy organic food. British Food Journal, 107, (8), pp. 606-25.
Park, H.S., & Smith, S.W. (2007). Distinctiveness and Influence of Subjective Norms, Personal Descriptive and Injunctive Norms, and Societal Descriptive and Injunctive Norms on Behavioral Intent: A Case of Two Behaviors Critical to Organ Donation. Human Communication Research, 33 (2), pp. 194-218.
Perrini, F., S. Castaldo, N. Misani & Tencati, A. (2010). The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: a study of Italian consumers. Business Strategy and the Environment, 19(8), pp. 512 – 526.
Pieniak, Z., Aertsens, J. & Verbeke, W. (2010). Subjective and objective knowledge as determinants of organic vegetables consumption. Food Quality and Preference, 21, pp. 581 – 588.
Radman, M (2005). Consumer consumption and perception of organic products in Croatia. British Food Journal, 107(4), pp.263-273.
Roitner-Schobesberger, B., I. Darnhofer, S. Somsook, & Vogl, C. R. (2008), Consumer perceptions of organic foods in Bangkok, Thailand. Food Policy, 33(2), pp.112 – 121.
Schlegelmilch, B.B., Bohlen, G.M. and Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30, (5), pp.35 – 55.
Singh, S. (2006). Cultural differences in, and influences on, consumers’ propensity to adopt innovations. International Marketing Review, 23(2), pp.173-191.
Smith, S. & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18, (2), 93–104
Solomon, M., Bamossy, G., Askegaard, S. and Hogg, M.K. (2006). “Consumer Behavior: A European Perspective”. 3rd ed. Harlow: Prentice Hall.
Squires, L., Juric, B. & Cornwell, T. (2001). Level of market development and intensity of organic food consumption: cross-cultural study of Danish and New Zealand consumers. Journal of Consumer Marketing, 18(5), pp. 392-409.
Staats, H. (2003). Understanding Pro-environmental Attitudes and Behavior: An Analysis and Review of Research Based on the Theory of Planned Behavior. In M. Bonnes, T. Lee, & M. Bonaiuto(Eds.), “Psychological Theories For Environmental Issues”, pp. 171 – 201.
Tarkiainen, A. & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), pp. 808 – 822.
Taylor C.R. (2012). Editorial on advertising in the BRICs and other emerging markets. International Journal of Advertising, 31(2), pp. 227–230
Tsakiridou, E., Boutsouki C., Zotos Y., & Mattas K. (2008). Attitudes and behavior towards organic products: an exploratory study. International Journal of Retail & Distribution Management, 36 (2), pp. 158-175
Voon, P. Jan, Ngui, Kwang Sing & Anand Agrawal (2011). Determinants of willingness to purchase organic food: an exploratory study using Structural Equation Modeling. International Food and Agribusiness Management Review, 14, (2).
Willer, H. & Lernoud, J. (2014). The World of Organic Agriculture. Statistics and Emerging Trends 2014. FiBL, Frick, and, IFOAM,Bonn.
描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
101461017
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1014610171
資料類型 thesis
dc.contributor.advisor 郭貞zh_TW
dc.contributor.advisor Cheng, Kuoen_US
dc.contributor.author (Authors) 林娜zh_TW
dc.contributor.author (Authors) Korableva, Elenaen_US
dc.creator (作者) 林娜zh_TW
dc.creator (作者) Korableva, Elenaen_US
dc.date (日期) 2014en_US
dc.date.accessioned 1-Apr-2015 10:12:55 (UTC+8)-
dc.date.available 1-Apr-2015 10:12:55 (UTC+8)-
dc.date.issued (上傳時間) 1-Apr-2015 10:12:55 (UTC+8)-
dc.identifier (Other Identifiers) G1014610171en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/74306-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 101461017zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 影響俄國民眾購買有機食品的因素之研究zh_TW
dc.description.abstract (摘要) The aim of this paper is to explore consumers’ attitudes and identify factors influencing willingness to pay within the context of Russian organic food market. The Theory of Planned Behavior informs the research framework and the hypotheses are tested via hierarchical multiple regression analysis. The survey was distributed online and a total sample of 231 questionnaires was used for this study. The findings indicate that health concerns, knowledge of organic food and trust in organic food claims are all important predictors of consumers’ attitudes, as well as willingness to pay a premium price for organic food, while environment-consciousness appears to be unimportant in contrast to findings from previous research. Additionally, subjective norms are also found to have a strong influence on willingness to pay premium price for organic products.en_US
dc.description.tableofcontents Acknowledgements iii
Abstract iv
Chapter 1: Introduction 1
Chapter 2: Literature Review 4
Theory of Planned Behavior 5
Attitudes 6
Health-consciousness 8
Environment-consciousness 10
Trend-consciousness 11
Knowledge of organic food 12
Trust in organic food claims 13
Trust in organic food labels 14
Subjective norms 15
Chapter 3: Research Methodology 17
Research Framework 17
Data Collection 18
Measurement of Research Variables 19
Demographics. 23
Organic food attitude. 23
Health-consciousness. 24
Environment-consciousness. 25
Trend-consciousness. 25
Trust in organic food claims. 26
Organic food knowledge. 26
Trust in organic labels. 27
Subjective norms. 27
Willingness to pay premium price. 28
Chapter 4: Results 29
Descriptive analysis 29
Hypotheses testing 31
Influence of organic attitudes on willingness to pay premium price. 34
Influence of independent variables on attitude towards organic food. 35
Influence of independent variables on willingness to pay premium price for organic food. 36
Influence of gender differences on dependent and independent variables. 38
Chapter 5: Discussion 40
Conclusions and Implications 41
Limitations and Future Research 44
References 46
Appendix 1: Questionnaire 52		zh_TW
dc.format.extent 743629 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1014610171en_US
dc.subject (關鍵詞) 有機食品zh_TW
dc.subject (關鍵詞) 食品zh_TW
dc.subject (關鍵詞) 俄國zh_TW
dc.subject (關鍵詞) Organic fooden_US
dc.subject (關鍵詞) Food productsen_US
dc.subject (關鍵詞) Russiaen_US
dc.subject (關鍵詞) Consumer behaviouren_US
dc.subject (關鍵詞) Surveyen_US
dc.subject (關鍵詞) Theory of planned behaviouren_US
dc.title (題名) 影響俄國民眾購買有機食品的因素之研究zh_TW
dc.title (題名) The Study of the Factors Influencing Organic Food Purchase in Russiaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Ahmad, Siti Nor Bayaah, & Nurita Juhdi. (2010). Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5 (2), pp. 105-118.
Ajzen, I. (1991). “The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes”, 50, 179-211.
Ajzen, I. (2012). The Theory of Planned Behavior: A bibliography (compiled by I. Ajzen). Retrieved from http://people.umass.edu/aizen/tpbrefs.html
Alwitt, L., & Pitts, R. (1996). Predicting purchase intentions for an environmentally sensitive product. Journal of Consumer Psychology, 5(1), pp. 49-64.
Aryal, K.P., Chaudhary, P., Pandit, S., & Sharma, G. (2009). Consumers’ willingness to pay for organic products: a case from Kathmandu valley. The Journal of Agriculture and Environment, 10 (6), pp.12-22.
Baker, S., Thompson, K.E., Engelken, J., & Huntley, K. (2004). Mapping the values driving organic food choice: Germany vs the UK. Journal of Marketing, 38 (8), pp. 995-1012.
Chinnici, G, D’Amico, M. & Pecorino B. (2002). A multivariate statistical analysis on the consumers of organic products. British Food Journal, 104 (3/4/5), pp. 187-199.
Conner, M., & Sparks, P. (1995). The theory of planned behavior and health behaviors. In M. Conner, & P. Norman (Eds.), “Predicting health behavior: Research and practice with social cognition models”. Buckingham: Open University Press.
Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behavior: a review and avenues for further research. Journal of Applied Social Psychology, 28(15), pp. 1429–1464.
Diamantopoulos, A., Schlegelmilch, B. B. and Sinkovics, R. R. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56, pp. 465-480
Dimitri, C., & Oberholtzer, L. (2009). Marketing U.S. Organic Foods: Recent Trends from Farms to Consumers”, Economic Information Bulletin Number 58. Washington, DC: U.S. Department of Agriculture.
Doob, L. W. (1947). The behavior of attitudes. Psychological Review, 54 (3), pp. 135–156.
Dunlap, R. E. and Jones, R. (2002). “Environmental Concern: Conceptual and Measurement Issues.” In Handbook of Environmental Sociology edited by Dunlap and Michelson. London: Greenwood Press, pp. 482-542.
Dutta-Bergman, M. (2005). The relation between health-orientation, provider-patient communication, and satisfaction: An individual-difference approach. Health Communication, 18, 291-303.
Gil, J.M. & Soler, F. (2006), Knowledge and willingness to pay for organic food in Spain: Evidence from experimental auctions, Food Economics, 3,109-124.
Godin, G., & Kok, G. (1996). The theory of planned behavior: A review of its applications to health-related behaviors. American Journal of Health Promotion, 11(2), pp. 87–98.
Grunert, S & Juhl, H (1995). Values, environmental attitudes and buying of organic foods.
Journal of Economic Psychology, 16, pp. 39-62.
Honkanen, P., Verplanken, B. & Olsen, S.O. (2006). Ethical Values and Motives Driving Organic Food Choice. Journal of Consumer Behaviour, 5 (5), pp. 420–30.
Hofstede, G.H. (1991). “Cultures and organizations: software of the mind”. London: McGraw-Hill.
Hughner, R.S., McDonagh, P., Prothero, A., Clifford J., Shultz, I.I, & Stanton, J. (2007). Who Are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food. Journal of Consumer Behaviour, 6 (2), pp. 94–110.
Jayanti, R.K. and Burns, A.C. (1998). The antecedents of preventive health care behavior: An empirical study. Academy of Marketing Science, 26 (1), pp. 9-15.
Jung, C.G. (1971). “Psychological Types”, Collected Works, Volume 6. Princeton, NJ: Princeton University Press.
Kareklas, I., Carlson, J.R., & Muehling D.D. (2012). The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing. Journal of Advertising, 41 (4), pp. 25–39.
Kareklas, I., Carlson, J.R., & Muehling D.D. (2014). I Eat Organic for My Benefit and Yours: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists. Journal of Advertising, 43(1), pp. 18–32.
Kaskutas, L.A. and Greenfield, T.K. (1997) The Role of Health Consciousness in Predicting Attention to Health Warning Messages. American Journal of Health Promotion, 11 (3), pp. 186-193.
Kraft, F.B. and Goodell, P.W. (1993). Identifying the health conscious consumer. Journal of Health Care Marketing, 13, pp. 18-25.
Lea, E., & Worsley T. (2005). Australians` organic food beliefs, demographics and values. British Food Journal, 107 (11), pp. 855-869.
Loncaric, R., Deže, J., & Ranogejec, L. (2009). Consumers’ attitudes analysis regarding organic food in Eastern Croatia. Paper presented at the 4th Aspects and Visions of Applied Economics and Informatics, Debrecen, Hungary. Available at: https://bib.irb.hr/datoteka/397531.52.pdf
Loo, Ellen J., Van, My Nguyen Hoang Diem, Pieniak, Z., & Verbeke, W. (2013). Consumer Attitudes, Knowledge, and Consumption of Organic Yogurt. Journal of Dairy Science, 96 (4), pp. 2118–29.
Luhmann, N. (1979). Trust and Power. Chichester: Wiley.
Magistris, T. & Gracia A. (2008). The decision to buy organic food products in Southern Italy. British Food Journal, 110 (9), pp. 929-947.
Magnusson, Maria K., Arvola, A., Ulla-Kaisa K. Hursti, Åberg, L., & Per-Olow Sj¨od´en (2001). Attitudes Towards Organic Foods among Swedish Consumers. British Food Journal, 103 (3), pp. 209–27.
McClelland, D.C. (1987). “Human Motivation”. New York: Cambridge University Press.
Meixner O., Haas R., Perevoshchikova Y. & Canavari M. (2014). Consumer Attitudes, Knowledge, and Behavior in the Russian Market for Organic Food. Int. J. Food System Dynamics, 5 (2), pp. 110 – 120.
Michaelidou, N. & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(1), pp. 163-170.
Moorman, C., and Matulich, E. (1993). A model of consumers` preventive health behaviors: The role of health motivation and health ability. Journal of Consumer Research, 20, pp. 208–228.
Osgood, C. E., Suci, G. J., & Tannenbaum, P. H. (1957). “The Measurement of Meaning”. University of Illinois Press.
Ozcelik, Ayse Ozfer, & Asli Ucar. (2008). Turkish academic staffs` perception of organic foods. British Food Journal, 110 (9), pp. 948-960.
Padel, S. & Foster, C. (2005). Exploring the gap between attitudes and behavior –understanding why consumers buy or do not buy organic food. British Food Journal, 107, (8), pp. 606-25.
Park, H.S., & Smith, S.W. (2007). Distinctiveness and Influence of Subjective Norms, Personal Descriptive and Injunctive Norms, and Societal Descriptive and Injunctive Norms on Behavioral Intent: A Case of Two Behaviors Critical to Organ Donation. Human Communication Research, 33 (2), pp. 194-218.
Perrini, F., S. Castaldo, N. Misani & Tencati, A. (2010). The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: a study of Italian consumers. Business Strategy and the Environment, 19(8), pp. 512 – 526.
Pieniak, Z., Aertsens, J. & Verbeke, W. (2010). Subjective and objective knowledge as determinants of organic vegetables consumption. Food Quality and Preference, 21, pp. 581 – 588.
Radman, M (2005). Consumer consumption and perception of organic products in Croatia. British Food Journal, 107(4), pp.263-273.
Roitner-Schobesberger, B., I. Darnhofer, S. Somsook, & Vogl, C. R. (2008), Consumer perceptions of organic foods in Bangkok, Thailand. Food Policy, 33(2), pp.112 – 121.
Schlegelmilch, B.B., Bohlen, G.M. and Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30, (5), pp.35 – 55.
Singh, S. (2006). Cultural differences in, and influences on, consumers’ propensity to adopt innovations. International Marketing Review, 23(2), pp.173-191.
Smith, S. & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18, (2), 93–104
Solomon, M., Bamossy, G., Askegaard, S. and Hogg, M.K. (2006). “Consumer Behavior: A European Perspective”. 3rd ed. Harlow: Prentice Hall.
Squires, L., Juric, B. & Cornwell, T. (2001). Level of market development and intensity of organic food consumption: cross-cultural study of Danish and New Zealand consumers. Journal of Consumer Marketing, 18(5), pp. 392-409.
Staats, H. (2003). Understanding Pro-environmental Attitudes and Behavior: An Analysis and Review of Research Based on the Theory of Planned Behavior. In M. Bonnes, T. Lee, & M. Bonaiuto(Eds.), “Psychological Theories For Environmental Issues”, pp. 171 – 201.
Tarkiainen, A. & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), pp. 808 – 822.
Taylor C.R. (2012). Editorial on advertising in the BRICs and other emerging markets. International Journal of Advertising, 31(2), pp. 227–230
Tsakiridou, E., Boutsouki C., Zotos Y., & Mattas K. (2008). Attitudes and behavior towards organic products: an exploratory study. International Journal of Retail & Distribution Management, 36 (2), pp. 158-175
Voon, P. Jan, Ngui, Kwang Sing & Anand Agrawal (2011). Determinants of willingness to purchase organic food: an exploratory study using Structural Equation Modeling. International Food and Agribusiness Management Review, 14, (2).
Willer, H. & Lernoud, J. (2014). The World of Organic Agriculture. Statistics and Emerging Trends 2014. FiBL, Frick, and, IFOAM,Bonn.		zh_TW