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題名 Measuring the operating efficiency of internet channels using the two-stage DEA approach
作者 Tu, H.-J.;Yen, Wan-Chu
顏婉竹
貢獻者 企管系
關鍵詞 Data Envelopment Analysis (DEA); Internet channels; performance evaluation; technology-organization-environment framework; tobit regression
日期 2013
上傳時間 21-May-2015 15:59:08 (UTC+8)
摘要 The emergence of the Internet has prompted many firms to explore it as a new form of distribution channels. However, few empirical studies have undertaken a comprehensive evaluation of Internet channels or provided direct evidence of their performance implications. This present research proposed a conceptual model based on the Technology-Organization- Environment framework and adopted a two-stage approach, combining Data Envelopment Analysis with Tobit regression, to investigate the operating efficiency and determinants of Internet channels. Empirical data were collected from the financial services sector in Taiwan. The results of the first stage demonstrated the existence of large inefficiencies. To help improve the performance of inefficient firms, this study provides guidelines on how to allocate resources and operate at the right size. The second-stage findings show that Internet channel power, firm size, Internet channel-demand growth, and market share are important determinants in explaining efficiency levels of Internet channels. In conclusion, this study offers valuable information for managers to guide marketing channels toward superior performance.
關聯 Asia Pacific Management Review, 18(3), 257-274
資料類型 article
DOI http://dx.doi.org/10.6126/APMR.2013.18.3.02
dc.contributor 企管系
dc.creator (作者) Tu, H.-J.;Yen, Wan-Chu
dc.creator (作者) 顏婉竹zh_TW
dc.date (日期) 2013
dc.date.accessioned 21-May-2015 15:59:08 (UTC+8)-
dc.date.available 21-May-2015 15:59:08 (UTC+8)-
dc.date.issued (上傳時間) 21-May-2015 15:59:08 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/75221-
dc.description.abstract (摘要) The emergence of the Internet has prompted many firms to explore it as a new form of distribution channels. However, few empirical studies have undertaken a comprehensive evaluation of Internet channels or provided direct evidence of their performance implications. This present research proposed a conceptual model based on the Technology-Organization- Environment framework and adopted a two-stage approach, combining Data Envelopment Analysis with Tobit regression, to investigate the operating efficiency and determinants of Internet channels. Empirical data were collected from the financial services sector in Taiwan. The results of the first stage demonstrated the existence of large inefficiencies. To help improve the performance of inefficient firms, this study provides guidelines on how to allocate resources and operate at the right size. The second-stage findings show that Internet channel power, firm size, Internet channel-demand growth, and market share are important determinants in explaining efficiency levels of Internet channels. In conclusion, this study offers valuable information for managers to guide marketing channels toward superior performance.
dc.format.extent 422329 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Asia Pacific Management Review, 18(3), 257-274
dc.subject (關鍵詞) Data Envelopment Analysis (DEA); Internet channels; performance evaluation; technology-organization-environment framework; tobit regression
dc.title (題名) Measuring the operating efficiency of internet channels using the two-stage DEA approach
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.6126/APMR.2013.18.3.02
dc.doi.uri (DOI) http://dx.doi.org/10.6126/APMR.2013.18.3.02