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題名 Combining FAHP with MDS to analyze the key factors of different consumer groups for tablet PC purchasing
作者 Wang, C.-S.;Lin, S.-L.;Yang, Heng-Li
楊亨利
貢獻者 資管系
關鍵詞 Decision makers; Evaluation criteria; Fuzzy analytic hierarchy process; Hierarchical structures; Literature reviews; Multi-dimensional scaling; Perceptual map; Tablet PCs; Analytic hierarchy process; Information technology; Purchasing; Robotics; Sales; Telecommunication services; Personal computers
日期 2013
上傳時間 21-May-2015 17:30:50 (UTC+8)
摘要 People living become highly informationized, resulting in Tablet PC has developed vigorously in recent years. To understand the consideration of the customers when purchasing Tablet PC is getting important. This study applies Fuzzy Analytic Hierarchy Process (FAHP) to find out the key factors affecting the consumer`s purchasing of Tablet PC. Further, combining Multidimensional Scaling (MDS), decision maker can realize that the similarity and difference among the consumer groups. Through literature review and expert interview, we select appropriate evaluation components to construct the hierarchical structure of evaluation and conduct the AHP questionnaire on 15 experts. The FAHP analysis results show that the importance of evaluation criteria in following order: operating system, color and hardware while customer intend to buy a Tablet PC. Furthermore, through the perceptual map of MDS, we could be find out the consumer groups of Businessman and Officer, as well as Student and Housewife, have similar demands when purchasing Tablet PC. © 2013 Springer Science+Business Media Dordrecht.
關聯 Lecture Notes in Electrical Engineering, 253, 607-616
資料類型 article
DOI http://dx.doi.org/10.1007/978-94-007-6996-0-64
dc.contributor 資管系
dc.creator (作者) Wang, C.-S.;Lin, S.-L.;Yang, Heng-Li
dc.creator (作者) 楊亨利zh_TW
dc.date (日期) 2013
dc.date.accessioned 21-May-2015 17:30:50 (UTC+8)-
dc.date.available 21-May-2015 17:30:50 (UTC+8)-
dc.date.issued (上傳時間) 21-May-2015 17:30:50 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/75283-
dc.description.abstract (摘要) People living become highly informationized, resulting in Tablet PC has developed vigorously in recent years. To understand the consideration of the customers when purchasing Tablet PC is getting important. This study applies Fuzzy Analytic Hierarchy Process (FAHP) to find out the key factors affecting the consumer`s purchasing of Tablet PC. Further, combining Multidimensional Scaling (MDS), decision maker can realize that the similarity and difference among the consumer groups. Through literature review and expert interview, we select appropriate evaluation components to construct the hierarchical structure of evaluation and conduct the AHP questionnaire on 15 experts. The FAHP analysis results show that the importance of evaluation criteria in following order: operating system, color and hardware while customer intend to buy a Tablet PC. Furthermore, through the perceptual map of MDS, we could be find out the consumer groups of Businessman and Officer, as well as Student and Housewife, have similar demands when purchasing Tablet PC. © 2013 Springer Science+Business Media Dordrecht.
dc.format.extent 176 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Lecture Notes in Electrical Engineering, 253, 607-616
dc.subject (關鍵詞) Decision makers; Evaluation criteria; Fuzzy analytic hierarchy process; Hierarchical structures; Literature reviews; Multi-dimensional scaling; Perceptual map; Tablet PCs; Analytic hierarchy process; Information technology; Purchasing; Robotics; Sales; Telecommunication services; Personal computers
dc.title (題名) Combining FAHP with MDS to analyze the key factors of different consumer groups for tablet PC purchasing
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1007/978-94-007-6996-0-64
dc.doi.uri (DOI) http://dx.doi.org/10.1007/978-94-007-6996-0-64