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題名 消費者使用物聯網產品之動機與選擇—以智慧家庭產品為例
User’s motivation and choice of using IoT products: A case of smart home
作者 黃曉菁
Huang, Xiao Jing
貢獻者 李有仁
Eldon Li
黃曉菁
Huang, Xiao Jing
關鍵詞 物聯網
智慧家庭
實用性
享樂性
溝通性
修正式德菲法
網路分析法
Internet of Things (IoT)
Smart Home
Utilitarian
Hedonic
Communication
Modified Delphi Method
Analytical Network Process (ANP)
日期 2014
上傳時間 1-Jun-2015 11:01:45 (UTC+8)
摘要 近年來以物聯網為概念的相關應用已經成為最熱門的議題之一，各國家與企業皆致力於發展其技術以及相關應用。而物聯網的應用範圍十分廣泛，舉凡交通、醫療、電力、物流、家居等都是其應用的範圍。亞洲國家於近十年來也紛紛提出相關發展計畫，由此可看出各國對發展物聯網產品之野心與競爭。而台灣政府於2008年開始積極推展智慧家庭政策，端看目前成果，以技術層面而言並非無法達成，但在實際應用與推廣上明顯仍有許多不足之處。因此本研究欲探討使用者對於物聯網相關應用產品的使用動機為何，以智慧家庭為例，先進行相關文獻探討，並以修正式德菲法做為發展ANP專家問卷的基礎，再利用ANP法施行專家問卷，排序出影響消費者使用動機的各項權重，選擇出最符合消費者需求的產品組合，讓開發者能了解在開發與推展智慧家庭相關應用時，應滿足消費者哪些心理層面之動機因素，提升未來發展相關產品時的成功機率。
In recent years, applications related to the concept of IoT become one of the most popular issues all over the world. Countries and enterprises devote themselves to developing the technique and application related to IoT. The range of its applications is very wide, including transportation, medical treatment, electricity, logistics, and home, etc. Asian countries set forth some development projects in the past decade, demonstrating the ambition and competition between countries in developing IoT products. Taiwan has started to push the development of smart home related applications since 2008. After development for some years, insufficiency in actual implementation and diffusion remains given our technological advantage. Therefore, this research intends to study the motivation for users to use IoT products taking smart home as an example. First, we study the related literature review and use modified Delphi method to develop the ANP expert questionnaires. Then, we prioritize the weights of consumer’s motives. The result can enable developers of smart home products to understand what kind of consumer motives they should satisfy when developing and promoting smart home applications. This enhances the probability of success for developing related products in the future.
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2. Alam, M. R., et al. (2012). A review of smart homes—past, present, and future. Systems, Man, and Cybernetics, Part C: Applications and Reviews, IEEE Transactions on, 42(6): 1190-1203.

3. Adaval, R., & Wyer, R.S., (2004). Communicating about a social interaction: Effects on memory for protagonists’ statements and nonverbal behavior. Journal of Experimental Social Psychology, 40(4), 450-465.

4. Allameh, E., Jozam, M. H., de Vries, B., Timmermans, H., & Beetz, J. (2011). Smart Home as a smart real estate: a state of the art review. Paper presented at the 18th Annual European Real Estate Society Conference, Eindhoven, The Netherlands. Paper retrieved on September 16, 2014 from http://eres. Architex turez.net/doc/oai-eres.id-eres2011_103

5. Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95.

6. Ashton, K. (2009). That ‘internet of things’ thing. RFiD Journal, 22, 97-114.

7. Atkin, B. (1993). Intelligent Buildings: Applications of IT and building automation to high technology construction projects, VT, USA: Ashgate Publishing Company.

8. Augusto, J. C., McCullagh, P., McClelland, V., & Walkden, J. A. (2007). Enhanced healthcare provision through assisted decision-making in a smart home environment. In 2nd Workshop on Artificial Inteligence Techniques for Ambient Inteligence.

9. Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 20(4), 644-656.

10. Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing letters, 2(2), 159-170.

11. Belk, R. W. (1987). A child`s Christmas in America: Santa Claus as deity, consumption as religion. Journal of American Culture, 10(1), 87-100.

12. Berlo, A.,Bob, A., Jan, E., Klaus, F., Maik, H., & Charles, W. (1999). Design Guidelines on Smart Homes: A COST 219bis Guidebook. Brussels, Belgium: European Commission.

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14. Bierhoff, I., van Berlo, A., Abascal J., Allen B., Civit A., Fellbaum K., Kemppainen E., Bitterman N., Freitas D., and Kristiansson K.(2007). Smart home environment. In Roe, P. R. (Eds.), Towards an inclusive future (pp.110-156).Brussels, Belgium : COST.

15. Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of marketing, 64(4), 65-81.

16. Chandra, S., Srivastava, S. C., & Theng, Y. L. (2010). Evaluating the role of trust in consumer adoption of mobile payment systems: An empirical analysis. Communications of the Association for Information Systems, 27(29), 561-588.

17. Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2002). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.

18. Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers` repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal,24(1), 85-114.

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描述 碩士
國立政治大學
資訊管理研究所
101356014
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1013560141
資料類型 thesis
dc.contributor.advisor 李有仁zh_TW
dc.contributor.advisor Eldon Lien_US
dc.contributor.author (Authors) 黃曉菁zh_TW
dc.contributor.author (Authors) Huang, Xiao Jingen_US
dc.creator (作者) 黃曉菁zh_TW
dc.creator (作者) Huang, Xiao Jingen_US
dc.date (日期) 2014en_US
dc.date.accessioned 1-Jun-2015 11:01:45 (UTC+8)-
dc.date.available 1-Jun-2015 11:01:45 (UTC+8)-
dc.date.issued (上傳時間) 1-Jun-2015 11:01:45 (UTC+8)-
dc.identifier (Other Identifiers) G1013560141en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/75404-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 101356014zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 近年來以物聯網為概念的相關應用已經成為最熱門的議題之一，各國家與企業皆致力於發展其技術以及相關應用。而物聯網的應用範圍十分廣泛，舉凡交通、醫療、電力、物流、家居等都是其應用的範圍。亞洲國家於近十年來也紛紛提出相關發展計畫，由此可看出各國對發展物聯網產品之野心與競爭。而台灣政府於2008年開始積極推展智慧家庭政策，端看目前成果，以技術層面而言並非無法達成，但在實際應用與推廣上明顯仍有許多不足之處。因此本研究欲探討使用者對於物聯網相關應用產品的使用動機為何，以智慧家庭為例，先進行相關文獻探討，並以修正式德菲法做為發展ANP專家問卷的基礎，再利用ANP法施行專家問卷，排序出影響消費者使用動機的各項權重，選擇出最符合消費者需求的產品組合，讓開發者能了解在開發與推展智慧家庭相關應用時，應滿足消費者哪些心理層面之動機因素，提升未來發展相關產品時的成功機率。zh_TW
dc.description.abstract (摘要) In recent years, applications related to the concept of IoT become one of the most popular issues all over the world. Countries and enterprises devote themselves to developing the technique and application related to IoT. The range of its applications is very wide, including transportation, medical treatment, electricity, logistics, and home, etc. Asian countries set forth some development projects in the past decade, demonstrating the ambition and competition between countries in developing IoT products. Taiwan has started to push the development of smart home related applications since 2008. After development for some years, insufficiency in actual implementation and diffusion remains given our technological advantage. Therefore, this research intends to study the motivation for users to use IoT products taking smart home as an example. First, we study the related literature review and use modified Delphi method to develop the ANP expert questionnaires. Then, we prioritize the weights of consumer’s motives. The result can enable developers of smart home products to understand what kind of consumer motives they should satisfy when developing and promoting smart home applications. This enhances the probability of success for developing related products in the future.en_US
dc.description.tableofcontents 第一章 緒論 1
一、 研究背景與動機 1
二、 研究目的 1
三、 研究範圍 2
四、 研究流程與方法 2
第二章 文獻探討 4
一、 物聯網 4
1.1 物聯網之定義 4
1.2 物聯網之應用領域 6
二、 智慧家庭 7
三、 享樂性、實用性與溝通性動機 10
四、 德菲法與修正式德菲法 14
4.1 德菲法 14
4.2 修正式德菲法 14
五、 層級分析法與網路分析法 17
5.1 層級分析法 17
5.2 網路分析法 25
5.3 層級分析法與網路分析法之差異 27
第三章 研究方法與設計 30
一、 影響智慧家庭產品使用動機因素之擬定 30
二、 研究架構 30
三、 研究對象 31
四、 資料處理方法 33
4.1 修正式德菲法 33
4.2 網路分析法 34
4.3 方案選擇 34
五、 研究步驟 35
第四章 研究結果 37
一、 專家效度審查問卷 37
二、 修正式德菲法問卷調查與資料分析 40
2.1 修正式德菲問卷之調查與回收結果 40
2.2 第一回合修正式德菲法結果 43
2.3 第二回合修正式德菲法 44
三、 網路分析法問卷調查與資料分析 45
3.1 評選架構 45
3.2 問卷調查結果分析 50
四、 小結 67
第五章 結論與建議 69
一、 結論 69
二、 後續研究建議 71
參考文獻 73
附錄一：專家效度審查問卷 80
附錄二：修正式德菲法問卷第一回合 83
附錄三：修正式德菲法第二		zh_TW
dc.format.extent 2180071 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1013560141en_US
dc.subject (關鍵詞) 物聯網zh_TW
dc.subject (關鍵詞) 智慧家庭zh_TW
dc.subject (關鍵詞) 實用性zh_TW
dc.subject (關鍵詞) 享樂性zh_TW
dc.subject (關鍵詞) 溝通性zh_TW
dc.subject (關鍵詞) 修正式德菲法zh_TW
dc.subject (關鍵詞) 網路分析法zh_TW
dc.subject (關鍵詞) Internet of Things (IoT)en_US
dc.subject (關鍵詞) Smart Homeen_US
dc.subject (關鍵詞) Utilitarianen_US
dc.subject (關鍵詞) Hedonicen_US
dc.subject (關鍵詞) Communicationen_US
dc.subject (關鍵詞) Modified Delphi Methoden_US
dc.subject (關鍵詞) Analytical Network Process (ANP)en_US
dc.title (題名) 消費者使用物聯網產品之動機與選擇—以智慧家庭產品為例zh_TW
dc.title (題名) User’s motivation and choice of using IoT products: A case of smart homeen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Abelson, R. P., & Prentice, D. A. (1989). Beliefs as possessions: A functional perspective. Attitude structure and function, (pp.361-381). Monterey ,USA: Brooks-Cole.

2. Alam, M. R., et al. (2012). A review of smart homes—past, present, and future. Systems, Man, and Cybernetics, Part C: Applications and Reviews, IEEE Transactions on, 42(6): 1190-1203.

3. Adaval, R., & Wyer, R.S., (2004). Communicating about a social interaction: Effects on memory for protagonists’ statements and nonverbal behavior. Journal of Experimental Social Psychology, 40(4), 450-465.

4. Allameh, E., Jozam, M. H., de Vries, B., Timmermans, H., & Beetz, J. (2011). Smart Home as a smart real estate: a state of the art review. Paper presented at the 18th Annual European Real Estate Society Conference, Eindhoven, The Netherlands. Paper retrieved on September 16, 2014 from http://eres. Architex turez.net/doc/oai-eres.id-eres2011_103

5. Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95.

6. Ashton, K. (2009). That ‘internet of things’ thing. RFiD Journal, 22, 97-114.

7. Atkin, B. (1993). Intelligent Buildings: Applications of IT and building automation to high technology construction projects, VT, USA: Ashgate Publishing Company.

8. Augusto, J. C., McCullagh, P., McClelland, V., & Walkden, J. A. (2007). Enhanced healthcare provision through assisted decision-making in a smart home environment. In 2nd Workshop on Artificial Inteligence Techniques for Ambient Inteligence.

9. Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 20(4), 644-656.

10. Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing letters, 2(2), 159-170.

11. Belk, R. W. (1987). A child`s Christmas in America: Santa Claus as deity, consumption as religion. Journal of American Culture, 10(1), 87-100.

12. Berlo, A.,Bob, A., Jan, E., Klaus, F., Maik, H., & Charles, W. (1999). Design Guidelines on Smart Homes: A COST 219bis Guidebook. Brussels, Belgium: European Commission.

13. Briere, D. D. and P. Hurley (2002). Smart Homes for Dummies,NJ,USA: Jon Wiley & Sons.

14. Bierhoff, I., van Berlo, A., Abascal J., Allen B., Civit A., Fellbaum K., Kemppainen E., Bitterman N., Freitas D., and Kristiansson K.(2007). Smart home environment. In Roe, P. R. (Eds.), Towards an inclusive future (pp.110-156).Brussels, Belgium : COST.

15. Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of marketing, 64(4), 65-81.

16. Chandra, S., Srivastava, S. C., & Theng, Y. L. (2010). Evaluating the role of trust in consumer adoption of mobile payment systems: An empirical analysis. Communications of the Association for Information Systems, 27(29), 561-588.

17. Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2002). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.

18. Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers` repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal,24(1), 85-114.

19. Csikszentmihalyi, M. (1975). Play and intrinsic rewards. Journal of humanistic psychology, 15(3), 41-63.

20. Dalkey, N. C., Brown, B. B., & Cochran, S. (1969). The Delphi method: An experimental study of group opinion (Vol. 3). Santa Monica, CA: Rand Corporation.

21. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly,13(3), 319-340.

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