| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Chenghsien | en_US |
| dc.contributor.author (作者) | 衣瑪麗 | zh_TW |
| dc.contributor.author (作者) | Alvarez, Maria | en_US |
| dc.creator (作者) | 衣瑪麗 | zh_TW |
| dc.creator (作者) | Alvarez, Maria | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 1-六月-2015 11:03:09 (UTC+8) | - |
| dc.date.available | 1-六月-2015 11:03:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-六月-2015 11:03:09 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0102933045 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/75422 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933045 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 在巴拿馬的火山鎮建造永續住宅區的可行性研究 | zh_TW |
| dc.description.abstract (摘要) | The thesis aims to determine the feasibility of building a sustainable community in the town of Volcan, province of Chiriqui, Republic of Panama.There is a great opportunity to be pioneers in offering an environmentally friendly residential project in Panama, and to fill the void of tenders for the medium to high range of retirement residences and second homes in the province of Chiriqui.After conducting a demand-side analysis, I determined that there are enough people that qualify as target market for the project in terms of age and income. From the supply-side perspective, the sustainable nature of the project represents a low to moderate over cost, which will turn into savings for the final user in the long run. After estimating costs and calculating the profit margin, I concluded that the project could be profitable.I will pursue a niche marketing strategy, targeting environmentally concerned college educated Panamanian and foreign residents, looking for a retirement or second home in the mountains, in harmony with nature.By conducting a sensitivity analysis, I identified that the most relevant variable for the success of the project is the ability to sell the houses at the expected price. Therefore, it is mandatory to execute an effective marketing strategy in order to reach the potential customers, project the right image, and to raise awareness about the benefits of environmentally friendly development.Finally, I conclude that the project is feasible and profitable, as long as an adequate marketing strategy is implemented. | en_US |
| dc.description.tableofcontents | 1. Motivation 12. The Project 32.1. Construction Site and Issues 32.2. Geographic Information 52.3. Project Features 82.3.1. Green Construction 82.3.2. Shared Areas 103. Demand-Side Analysis 113.1. The Market 113.2. Population Statistics 113.2.1. Local Demographics 113.2.2. Foreign Residents’ Demographics 154. Supply-Side Analysis 204.1. Development Plan 204.2. Construction Costs 214.3. Opportunity Cost of the Land 234.4. Administrative Costs 244.5. Design Costs 254.6. Marketing Costs 254.7. Cost Breakdown 254.8. Revenues 265. Feasibility Confirmation from Customer’s Side 305.1. Customers’ Loan Arrangements 306. Marketing Strategies 326.1. Product 326.2. Marketing Strategy 326.3. Differentiation and Positioning 326.4. Channels 336.5. Competitors 346.5.1. Competitors in Volcan 346.5.2. Competitors in Boquete 346.6. SWOT Analysis 356.6.1. Strengths 366.6.2. Weaknesses 386.6.3. Panama’s Demographic profile 386.6.4. Opportunities 396.6.5. Threats 477. The Team 487.1. The Team 487.2. Financing Arrangement 488. Risk Analysis 508.1. Sensitivity Analysis 508.2. Break-Even Analysis 539. Future of the Project 55References 56 | zh_TW |
| dc.format.extent | 1118452 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933045 | en_US |
| dc.subject (關鍵詞) | 永續 | zh_TW |
| dc.subject (關鍵詞) | 綠色工程 | zh_TW |
| dc.subject (關鍵詞) | 需求 | zh_TW |
| dc.subject (關鍵詞) | 供給 | zh_TW |
| dc.subject (關鍵詞) | 可行性 | zh_TW |
| dc.subject (關鍵詞) | Sustainable | en_US |
| dc.subject (關鍵詞) | green construction | en_US |
| dc.subject (關鍵詞) | demand | en_US |
| dc.subject (關鍵詞) | supply | en_US |
| dc.subject (關鍵詞) | feasibility | en_US |
| dc.title (題名) | 在巴拿馬的火山鎮建造永續住宅區的可行性研究 | zh_TW |
| dc.title (題名) | Feasibility Study on a Sustainable Residential Project in Volcan, Panama | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Brealey, R., Myers, S., & Allen, F. (2011). Principles of Corporate Finance (Tenth edition ed.). New York: Mc Graw Hill.Kotler, P. & Armstrong, G. (2012). Principles of Marketing (Fourteenth edition ed.). Edinburgh Gate, Harlow: Pearson Education. Ratha, D., Monhapatra, S. & Silwal, A. (2011). Migration and Remittances Factbook 2011 (Second Edition ed.). Washington D.C.: The World Bank.The World Factbook 2013-14. Washington, DC: Central Intelligence Agency, 2013. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/index.htmlDe Las Casas, R. (2011). Urbanismo Sostenible. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 23, pp. 9-12). Barranquilla, Colombia: CamacolCaribe.De Las Casas, R. (2011). Arquitectura Bioclimática, Sus Beneficios y Valores Agregados. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 20, pp. 7-9). Barranquilla, Colombia: CamacolCaribe. | zh_TW |
