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題名 在巴拿馬的火山鎮建造永續住宅區的可行性研究
Feasibility Study on a Sustainable Residential Project in Volcan, Panama
作者 衣瑪麗
Alvarez, Maria
貢獻者 蔡政憲
Tsai, Chenghsien
衣瑪麗
Alvarez, Maria
關鍵詞 永續
綠色工程
需求
供給
可行性
Sustainable
green construction
demand
supply
feasibility
日期 2014
上傳時間 1-Jun-2015 11:03:09 (UTC+8)
摘要 在巴拿馬的火山鎮建造永續住宅區的可行性研究
The thesis aims to determine the feasibility of building a sustainable community in the town of Volcan, province of Chiriqui, Republic of Panama.
There is a great opportunity to be pioneers in offering an environmentally friendly residential project in Panama, and to fill the void of tenders for the medium to high range of retirement residences and second homes in the province of Chiriqui.
After conducting a demand-side analysis, I determined that there are enough people that qualify as target market for the project in terms of age and income.
From the supply-side perspective, the sustainable nature of the project represents a low to moderate over cost, which will turn into savings for the final user in the long run. After estimating costs and calculating the profit margin, I concluded that the project could be profitable.
I will pursue a niche marketing strategy, targeting environmentally concerned college educated Panamanian and foreign residents, looking for a retirement or second home in the mountains, in harmony with nature.
By conducting a sensitivity analysis, I identified that the most relevant variable for the success of the project is the ability to sell the houses at the expected price. Therefore, it is mandatory to execute an effective marketing strategy in order to reach the potential customers, project the right image, and to raise awareness about the benefits of environmentally friendly development.
Finally, I conclude that the project is feasible and profitable, as long as an adequate marketing strategy is implemented.
參考文獻 Brealey, R., Myers, S., & Allen, F. (2011). Principles of Corporate Finance (Tenth edition ed.). New York: Mc Graw Hill.

Kotler, P. & Armstrong, G. (2012). Principles of Marketing (Fourteenth edition ed.). Edinburgh Gate, Harlow: Pearson Education.

Ratha, D., Monhapatra, S. & Silwal, A. (2011). Migration and Remittances Factbook 2011 (Second Edition ed.). Washington D.C.: The World Bank.

The World Factbook 2013-14. Washington, DC: Central Intelligence Agency, 2013. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/index.html

De Las Casas, R. (2011). Urbanismo Sostenible. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 23, pp. 9-12). Barranquilla, Colombia: CamacolCaribe.

De Las Casas, R. (2011). Arquitectura Bioclimática, Sus Beneficios y Valores Agregados. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 20, pp. 7-9). Barranquilla, Colombia: CamacolCaribe.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933045
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933045
資料類型 thesis
dc.contributor.advisor 蔡政憲zh_TW
dc.contributor.advisor Tsai, Chenghsienen_US
dc.contributor.author (Authors) 衣瑪麗zh_TW
dc.contributor.author (Authors) Alvarez, Mariaen_US
dc.creator (作者) 衣瑪麗zh_TW
dc.creator (作者) Alvarez, Mariaen_US
dc.date (日期) 2014en_US
dc.date.accessioned 1-Jun-2015 11:03:09 (UTC+8)-
dc.date.available 1-Jun-2015 11:03:09 (UTC+8)-
dc.date.issued (上傳時間) 1-Jun-2015 11:03:09 (UTC+8)-
dc.identifier (Other Identifiers) G0102933045en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/75422-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933045zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 在巴拿馬的火山鎮建造永續住宅區的可行性研究zh_TW
dc.description.abstract (摘要) The thesis aims to determine the feasibility of building a sustainable community in the town of Volcan, province of Chiriqui, Republic of Panama.
There is a great opportunity to be pioneers in offering an environmentally friendly residential project in Panama, and to fill the void of tenders for the medium to high range of retirement residences and second homes in the province of Chiriqui.
After conducting a demand-side analysis, I determined that there are enough people that qualify as target market for the project in terms of age and income.
From the supply-side perspective, the sustainable nature of the project represents a low to moderate over cost, which will turn into savings for the final user in the long run. After estimating costs and calculating the profit margin, I concluded that the project could be profitable.
I will pursue a niche marketing strategy, targeting environmentally concerned college educated Panamanian and foreign residents, looking for a retirement or second home in the mountains, in harmony with nature.
By conducting a sensitivity analysis, I identified that the most relevant variable for the success of the project is the ability to sell the houses at the expected price. Therefore, it is mandatory to execute an effective marketing strategy in order to reach the potential customers, project the right image, and to raise awareness about the benefits of environmentally friendly development.
Finally, I conclude that the project is feasible and profitable, as long as an adequate marketing strategy is implemented.		en_US
dc.description.tableofcontents 1. Motivation 1
2. The Project 3
2.1. Construction Site and Issues 3
2.2. Geographic Information 5
2.3. Project Features 8
2.3.1. Green Construction 8
2.3.2. Shared Areas 10
3. Demand-Side Analysis 11
3.1. The Market 11
3.2. Population Statistics 11
3.2.1. Local Demographics 11
3.2.2. Foreign Residents’ Demographics 15
4. Supply-Side Analysis 20
4.1. Development Plan 20
4.2. Construction Costs 21
4.3. Opportunity Cost of the Land 23
4.4. Administrative Costs 24
4.5. Design Costs 25
4.6. Marketing Costs 25
4.7. Cost Breakdown 25
4.8. Revenues 26
5. Feasibility Confirmation from Customer’s Side 30
5.1. Customers’ Loan Arrangements 30
6. Marketing Strategies 32
6.1. Product 32
6.2. Marketing Strategy 32
6.3. Differentiation and Positioning 32
6.4. Channels 33
6.5. Competitors 34
6.5.1. Competitors in Volcan 34
6.5.2. Competitors in Boquete 34
6.6. SWOT Analysis 35
6.6.1. Strengths 36
6.6.2. Weaknesses 38
6.6.3. Panama’s Demographic profile 38
6.6.4. Opportunities 39
6.6.5. Threats 47
7. The Team 48
7.1. The Team 48
7.2. Financing Arrangement 48
8. Risk Analysis 50
8.1. Sensitivity Analysis 50
8.2. Break-Even Analysis 53
9. Future of the Project 55
References 56		zh_TW
dc.format.extent 1118452 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933045en_US
dc.subject (關鍵詞) 永續zh_TW
dc.subject (關鍵詞) 綠色工程zh_TW
dc.subject (關鍵詞) 需求zh_TW
dc.subject (關鍵詞) 供給zh_TW
dc.subject (關鍵詞) 可行性zh_TW
dc.subject (關鍵詞) Sustainableen_US
dc.subject (關鍵詞) green constructionen_US
dc.subject (關鍵詞) demanden_US
dc.subject (關鍵詞) supplyen_US
dc.subject (關鍵詞) feasibilityen_US
dc.title (題名) 在巴拿馬的火山鎮建造永續住宅區的可行性研究zh_TW
dc.title (題名) Feasibility Study on a Sustainable Residential Project in Volcan, Panamaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Brealey, R., Myers, S., & Allen, F. (2011). Principles of Corporate Finance (Tenth edition ed.). New York: Mc Graw Hill.

Kotler, P. & Armstrong, G. (2012). Principles of Marketing (Fourteenth edition ed.). Edinburgh Gate, Harlow: Pearson Education.

Ratha, D., Monhapatra, S. & Silwal, A. (2011). Migration and Remittances Factbook 2011 (Second Edition ed.). Washington D.C.: The World Bank.

The World Factbook 2013-14. Washington, DC: Central Intelligence Agency, 2013. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/index.html

De Las Casas, R. (2011). Urbanismo Sostenible. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 23, pp. 9-12). Barranquilla, Colombia: CamacolCaribe.

De Las Casas, R. (2011). Arquitectura Bioclimática, Sus Beneficios y Valores Agregados. In Camargo, M.I., Miranda, D. & Gezco. O. (Eds.), ConstruNoticias Del Caribe (Vol. 20, pp. 7-9). Barranquilla, Colombia: CamacolCaribe.		zh_TW