Digital frontiers of media creativity: An enactive approach

題名	Digital frontiers of media creativity: An enactive approach
作者	Sun, Sewen 孫式文
貢獻者	新聞學系
日期	2010-04
上傳時間	10-Jun-2015 16:56:32 (UTC+8)
摘要	This study proposes an enactive approach to media creativity in the era of digital networks. The goal is to highlight and explain an enactive dimension of media creativity in the digital age. The proposed explanatory model integrates the notion of material anchors (Hutchins, 1995), conceptual metaphor theory (Lakoff & Johnson, 1980, 1999) and blending theory (Fauconnier & Turner, 1998, 2002) into an enactive framework of media creativity. I argue that media creativity in digital networks is deeply enmeshed in daily living contexts, and the creativity is not just a play of ideas but, to an important extent, anchored to, and made possible by, the material products we create. I use desktop interface, Microsoft coffee table and CNN`s magic wall as exemplars to illustrate and explain media creativity.
關聯	Mass Communication Research, Issue 103, Pages 175-214
資料類型	article

dc.contributor	新聞學系
dc.creator (作者)	Sun, Sewen
dc.creator (作者)	孫式文	zh_TW
dc.date (日期)	2010-04
dc.date.accessioned	10-Jun-2015 16:56:32 (UTC+8)	-
dc.date.available	10-Jun-2015 16:56:32 (UTC+8)	-
dc.date.issued (上傳時間)	10-Jun-2015 16:56:32 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/75656	-
dc.description.abstract (摘要)	This study proposes an enactive approach to media creativity in the era of digital networks. The goal is to highlight and explain an enactive dimension of media creativity in the digital age. The proposed explanatory model integrates the notion of material anchors (Hutchins, 1995), conceptual metaphor theory (Lakoff & Johnson, 1980, 1999) and blending theory (Fauconnier & Turner, 1998, 2002) into an enactive framework of media creativity. I argue that media creativity in digital networks is deeply enmeshed in daily living contexts, and the creativity is not just a play of ideas but, to an important extent, anchored to, and made possible by, the material products we create. I use desktop interface, Microsoft coffee table and CNN`s magic wall as exemplars to illustrate and explain media creativity.
dc.format.extent	176 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	Mass Communication Research, Issue 103, Pages 175-214
dc.title (題名)	Digital frontiers of media creativity: An enactive approach
dc.type (資料類型)	article	en