1. NCCU Academic Hub
  2. Publications
  3. College of Communication
  4. Periodical Articles
  5. Item

Publications-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity?
作者 林建煌;林穎青;Raghubir, Priya
Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya
貢獻者 廣告系
日期 2003
上傳時間 18-Jun-2015 15:14:44 (UTC+8)
摘要 This article studies the presence, resilience, and direction of the self-positivity bias under various conditions to examine the role of self-esteem maintenance as an important antecedent for the bias. Experiment 1 manipulates the perceptions of the uncontrollability of cancer and presence of base-rate information as independent variables that together eliminate the self-positivity bias in perceptions of the risk of cancer. Experiment 2 shows the same effects using 4 life events that differ in terms of valence and perceived controllability; that is, base-rate information affects self-estimates for uncontrollable life events, reducing the self-positivity bias, but does not affect self-estimates for controllable events. Experiment 3 shows that these effects only apply to optimistic individuals who fail to incorporate base-rate information into their self-perceptions for controllable events. In contrast, pessimists use base rates to update their self-estimates irrespective of the controllability of the event. Overall, the pattern suggests that self-positivity is attenuated in conditions that implicate self-esteem. Implications for health care marketing are discussed.
關聯 Journal of Consumer Psychology, 13(4), 464-477
資料類型 article
DOI http://dx.doi.org/10.1207/S15327663JCP1304_13
dc.contributor 廣告系
dc.creator (作者) 林建煌;林穎青;Raghubir, Priyazh_TW
dc.creator (作者) Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya
dc.date (日期) 2003
dc.date.accessioned 18-Jun-2015 15:14:44 (UTC+8)-
dc.date.available 18-Jun-2015 15:14:44 (UTC+8)-
dc.date.issued (上傳時間) 18-Jun-2015 15:14:44 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/75958-
dc.description.abstract (摘要) This article studies the presence, resilience, and direction of the self-positivity bias under various conditions to examine the role of self-esteem maintenance as an important antecedent for the bias. Experiment 1 manipulates the perceptions of the uncontrollability of cancer and presence of base-rate information as independent variables that together eliminate the self-positivity bias in perceptions of the risk of cancer. Experiment 2 shows the same effects using 4 life events that differ in terms of valence and perceived controllability; that is, base-rate information affects self-estimates for uncontrollable life events, reducing the self-positivity bias, but does not affect self-estimates for controllable events. Experiment 3 shows that these effects only apply to optimistic individuals who fail to incorporate base-rate information into their self-perceptions for controllable events. In contrast, pessimists use base rates to update their self-estimates irrespective of the controllability of the event. Overall, the pattern suggests that self-positivity is attenuated in conditions that implicate self-esteem. Implications for health care marketing are discussed.
dc.format.extent 1796761 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Journal of Consumer Psychology, 13(4), 464-477
dc.title (題名) Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity?
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1207/S15327663JCP1304_13
dc.doi.uri (DOI) http://dx.doi.org/10.1207/S15327663JCP1304_13