學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 Crisis management of the pricing mistakes committed by Dell
作者 Chi, D.-J.;Hung, Hsu-Feng
洪敘峰
貢獻者 企管系
關鍵詞 Agency theory; Business ethics; Corporate governance; Crisis management; Stakeholders
日期 2011-06
上傳時間 22-Jun-2015 15:46:32 (UTC+8)
摘要 Purpose: There are two purposes of this study. First, it aims to discuss some measures managers would take on the basis of an empirical case study - Dell`s pricing mistakes on the web site - and find out the underlying motivation regarding consumers` attitude toward Dell. Second, there appears to be a fruitful opportunity to explore whether consumers` requests or different degrees of compensation will have any impact on organizational reputation (intangible assets). Design/methodology/approach: The survey investigates consumers` attitude toward the Dell crisis case, including how and why it affected the reputation of the company. The main questionnaire survey was conducted after the Dell pricing mistakes. In total, 433 samples were found valid and kept for further examination. The study tests the proposed hypotheses by structural equation modeling (SEM). Findings: By taking Dell`s pricing mistake on the web site as an example, the study finds that managers sometimes opt for solutions unfavorable to the whole organization, in order to ensure self interest, including over quota coupons to reimburse consumers, which would be harmful to other stakeholders. Managers face not only consumers` interests but also other stakeholders` as well as corporate intangible assets. Also, consumers have different backgrounds and these characteristics will exercise influence on perceived crisis management. Originality/value: Although the academic literature has given much attention to the internet issues or crisis management, little attention seems to have been paid to the crisis potential coming from the internet. The power of consumers may hugely increase in the internet age and make the crisis graver, because the internet changes the ability of external commentators to make their opinions widely known, and hurts the reputation of corporations more deeply. A major theoretical contribution of this study is comprehension and filling the gaps in the existing literature. Agency theory and stakeholders` view provides a logical explanation of how and why these things happened. © Emerald Group Publishing Limited.
關聯 Management Decision, 49(6), 860-873
資料類型 article
DOI http://dx.doi.org/10.1108/00251741111143586
dc.contributor 企管系
dc.creator (作者) Chi, D.-J.;Hung, Hsu-Feng
dc.creator (作者) 洪敘峰zh_TW
dc.date (日期) 2011-06
dc.date.accessioned 22-Jun-2015 15:46:32 (UTC+8)-
dc.date.available 22-Jun-2015 15:46:32 (UTC+8)-
dc.date.issued (上傳時間) 22-Jun-2015 15:46:32 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/76026-
dc.description.abstract (摘要) Purpose: There are two purposes of this study. First, it aims to discuss some measures managers would take on the basis of an empirical case study - Dell`s pricing mistakes on the web site - and find out the underlying motivation regarding consumers` attitude toward Dell. Second, there appears to be a fruitful opportunity to explore whether consumers` requests or different degrees of compensation will have any impact on organizational reputation (intangible assets). Design/methodology/approach: The survey investigates consumers` attitude toward the Dell crisis case, including how and why it affected the reputation of the company. The main questionnaire survey was conducted after the Dell pricing mistakes. In total, 433 samples were found valid and kept for further examination. The study tests the proposed hypotheses by structural equation modeling (SEM). Findings: By taking Dell`s pricing mistake on the web site as an example, the study finds that managers sometimes opt for solutions unfavorable to the whole organization, in order to ensure self interest, including over quota coupons to reimburse consumers, which would be harmful to other stakeholders. Managers face not only consumers` interests but also other stakeholders` as well as corporate intangible assets. Also, consumers have different backgrounds and these characteristics will exercise influence on perceived crisis management. Originality/value: Although the academic literature has given much attention to the internet issues or crisis management, little attention seems to have been paid to the crisis potential coming from the internet. The power of consumers may hugely increase in the internet age and make the crisis graver, because the internet changes the ability of external commentators to make their opinions widely known, and hurts the reputation of corporations more deeply. A major theoretical contribution of this study is comprehension and filling the gaps in the existing literature. Agency theory and stakeholders` view provides a logical explanation of how and why these things happened. © Emerald Group Publishing Limited.
dc.format.extent 220359 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Management Decision, 49(6), 860-873
dc.subject (關鍵詞) Agency theory; Business ethics; Corporate governance; Crisis management; Stakeholders
dc.title (題名) Crisis management of the pricing mistakes committed by Dell
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1108/00251741111143586
dc.doi.uri (DOI) http://dx.doi.org/10.1108/00251741111143586