| dc.contributor | 廣告系 | |
| dc.creator (作者) | Chen, Yi-Ning Katherine | |
| dc.creator (作者) | 陳憶寧 | zh_TW |
| dc.date (日期) | 2011-10 | |
| dc.date.accessioned | 22-Jun-2015 16:14:10 (UTC+8) | - |
| dc.date.available | 22-Jun-2015 16:14:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Jun-2015 16:14:10 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76060 | - |
| dc.description.abstract (摘要) | This study aims to investigate the plausible relationship between dramatized issues on television news, motivation of television viewing, and their effects on issue perception of television viewers by combining agenda setting and the motivation of TV news use as a theoretical framework. A quantitative content analysis of the prime time television news and a national survey were used to obtain public`s most important problems facing Taiwan, their television viewing patterns as well as the motivation of watching television news. The results indicated that, overall, there was no significant correlation between the television`s agenda and viewers` agenda. However, conflict frames of issues on TV enhanced their importance among public agenda. Attention to TV news positively predicted issue divergence. The result also indicated thatpeople with information seeking motivation bear more issues than people with motivation of escape and entertainmentseeking. Based on the results, dramatized TV news does not necessarily help viewers on issue cognition. | |
| dc.format.extent | 176 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Mass Communication Research, 109, 77-120 | |
| dc.subject (關鍵詞) | 使用動機;電視新聞;議題多樣性;議題設定;議題戲劇化 | |
| dc.subject (關鍵詞) | agenda setting;dramatized issue;issue diversity;television news;viewing motivation | |
| dc.title (題名) | A study on effects of dramatized television news: From perspectives of agenda setting and motivations for TV news viewing | |
| dc.type (資料類型) | article | en |
