Publications-Proceedings
Article View/Open
Publication Export
Google ScholarTM
NCCU Library
Citation Infomation
Related Publications in TAIR
| Title | Analysis of users` behavior on Web 2.0 social network sites: An empirical study |
| Creator | Horng, S.-M. 洪叔民 |
| Contributor | 企管系 |
| Key Words | The number of Social Network Sites (SNS) on Web 2.0 sites has been growing rapidly in recent years. This study analyzes data from three SNS in Taiwan. Several important measures available on Google Analytics are identified through interviews with the founders of the SNS and their daily data are collected. After removing outliers, correlation among measures and multiple regressions, analysis provides rationales for identifying several common users` behavior patterns. One of the case companies is further divided into member and non-member users, and into before and after a business model change. The statistical results for these two comparisons demonstrate the significant connections between users` behavior on SNS and the data collected from Google Analytics. © 2010 IEEE. |
| Date | 2010 |
| Date Issued | 29-Jun-2015 18:00:07 (UTC+8) |
| Relation | ITNG2010 - 7th International Conference on Information Technology: New Generations, 2010, 論文編號 5501735, Pages 454-459, 7th International Conference on Information Technology - New Generations, ITNG 2010; Las Vegas, NV; United States; 12 April 2010 到 14 April 2010; 類別編號E3984; 代碼 81329 |
| Type | conference |
| DOI | http://dx.doi.org/10.1109/ITNG.2010.248 |
| dc.contributor | 企管系 | |
| dc.creator (作者) | Horng, S.-M. | |
| dc.creator (作者) | 洪叔民 | zh_TW |
| dc.date (日期) | 2010 | |
| dc.date.accessioned | 29-Jun-2015 18:00:07 (UTC+8) | - |
| dc.date.available | 29-Jun-2015 18:00:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Jun-2015 18:00:07 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76134 | - |
| dc.relation (關聯) | ITNG2010 - 7th International Conference on Information Technology: New Generations, 2010, 論文編號 5501735, Pages 454-459, 7th International Conference on Information Technology - New Generations, ITNG 2010; Las Vegas, NV; United States; 12 April 2010 到 14 April 2010; 類別編號E3984; 代碼 81329 | |
| dc.subject (關鍵詞) | The number of Social Network Sites (SNS) on Web 2.0 sites has been growing rapidly in recent years. This study analyzes data from three SNS in Taiwan. Several important measures available on Google Analytics are identified through interviews with the founders of the SNS and their daily data are collected. After removing outliers, correlation among measures and multiple regressions, analysis provides rationales for identifying several common users` behavior patterns. One of the case companies is further divided into member and non-member users, and into before and after a business model change. The statistical results for these two comparisons demonstrate the significant connections between users` behavior on SNS and the data collected from Google Analytics. © 2010 IEEE. | |
| dc.title (題名) | Analysis of users` behavior on Web 2.0 social network sites: An empirical study | |
| dc.type (資料類型) | conference | en |
| dc.identifier.doi (DOI) | 10.1109/ITNG.2010.248 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1109/ITNG.2010.248 |