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題名 香皂世紀商業計劃書
SoapEra Business Plan
作者 郭乃文
Kuo, Jeffrey
貢獻者 吳文傑
Wu, Jack
郭乃文
Kuo, Jeffrey
關鍵詞 商業計劃書
Business Plan
日期 2014
上傳時間 1-Jul-2015 14:47:49 (UTC+8)
摘要 香皂世紀商業計劃書
SoapEra is a new made-in-Taiwan brand in the soap business. The founder of SoapEra has over fifteen years of experience in the soap industry and soap business, and will take the management role to run SoapEra’s daily business operation. SoapEra has the vision to provide the value-added soap products with design and customization to customers.
     SoapEra is seeking the business opportunity in the cultural and creative industry and going to explore the gift market in Taiwan. SoapEra will be selling designed soaps that can be used for general body cleansing and can be displayed as decoration as well. SoapEra also will allow customers customizing shape, stamp, color, scent, and size of the soaps that customers have in mind.
     SoapEra will be selling soap products in individual package and gift set boxes on SoapEra’s official website, retailers at the cultural and creative places, souvenir stores, and on-line retailers. SoapEra will also collaborate with hotels, restaurants, wedding planners, wedding dress companies, and postpartum centers to promote SoapEra’s design and custom soaps for wedding and newborn baby giveaway gifts.
     SoapEra is expected to have a positive net income by the end of the second year, and the net income is estimated at $1.7-million NTD for a significant growth in the third year. SoapEra will make a premium soap brand in the culture and creative industry and have a profitable business in the gift market.
1. Executive Summary 1
     2. Mission Statement 2
     3. Goals and Objectives 2
     4. Keys to Success 2
     5. Company Summary 3
     5.1. Ownership, Management, and Operation 4
     5.2. Resources, Facilities, and Equipment 5
     6. Industry and Market 6
     6.1. Target Customers 12
     6.2. Competition 16
     6.3. Niche 19
     6.4. Outsourcing Selection 20
     7. SWOT Analysis 21
     8. Marketing Plan 23
     8.1. Product 23
     8.2. Pricing 28
     8.3. Sales Location and Distribution 31
     8.4. Advertising and Promotion 32
     9. Financial Plan 34
     9.1. SoapEra’s 5 Years Projection: Income Statement 35
     9.2. SoapEra’s 5 Years Projection: Cash Flows 38
     9.3. SoapEra’s 5 Years Projection: Balance Sheet 39
     Reference 42
     Appendix 44
參考文獻 1. 方文章, “創意加值 禮品市場再現商機”, 經貿透視雙周刊, Vol.365, April 17, 2013.
     2. 陳怡伶, “中年向後轉，肥皂帶來幸福商機”, Cheers Magazine, Vol.111, October, 2012.
     3. 中央通訊社, “景氣寒冬 禮品市場不冷”, available at: http://www.cna.com.tw/postwrite/cvpread.aspx?ID=110205#.VWgDef4w_IV, August 6, 2012.
     4. 王正德, “一千億客製化禮品商機的秘密”, 動腦Brain.com, available at:
     http://www.brain.com.tw/News/RealNewsContent.aspx?ID=12935#ArchorAlert, August 5, 2009
     5. 邱啟纹, “客製化商品大商機”, 動腦Brain.com, available at: http://www.brain.com.tw/News/RealNewsContent.aspx?ID=13633, February 2, 2010.
     6. 朱孝貞, “觀光客爆發 伴手裡年產值衝破200億”, 大紀元時報, available at:http://www.epochtimes.com.tw/12/4/23/191073.htm%E8%A7%80%E5%85%89%E5%AE%A2%E7%88%86%E7%99%BC-%E4%BC%B4%E6%89%8B%E7%A6%AE%E5%B9%B4%E7%94%A2%E5%80%BC%E8%A1%9D%E7%A0%B4200%E5%84%84, April 23, 2012.
     7. 經濟部商業司, “結婚產業研究暨整合拓展計畫”, available at: http://idac.tier.org.tw/DFiles/20091023100711.pdf, July 2009.
     8. 楊雅民, “人口倒金字塔 政府817億搶救”, Liberty Times Net, available at: http://news.ltn.com.tw/news/business/paper/135237/print, June 13, 2007.
     9. 內政部戶政司全球資訊網, “人口資料庫”, available at: http://www.ris.gov.tw/zh_TW/346, 2015.
     10. Giftionery Taipei 2015, available at: http://www.giftionery.net/en_US/index.html, 2015.
     11. Taiwan Souvenir 2015, available at: http://www.giftionery.net/en_US/index.html, 2015.
     12. 太子油飯, available at: http://www.birth.com.tw/, 2015.
     13. 一之鄉, available at: http://www.e-g-sain.com.tw/, 2015.
     14. 怡樂購, available at: http://e-hogo.wed168.com.tw/, 2015.
     15. 婚禮小物-幸福久久久, available at: http://www.twhf999.com.tw/, 2012.
     16. Queen Bee 蜂王香皂, available at: http://queenbee.com.tw/, 2015.
     17. 阿原YUAN, available at: http://www.eshop.yuansoap.com/index.php, 2015.
     18. SYF新裕豐文創工坊, available at: http://www.syf.com.tw/category/349.html, 2015.
     19. 清潔用品製造業, “清潔用品製造業發展簡史”, available at: http://w3.tpsh.tp.edu.tw/organization/shcool/intro1/workinrto/001/002/a062/12.htm, 2015.
     20. Amo 阿默蛋糕, available at: http://www.amo.com.tw/, 2015.
     21. 金格, available at: http://www.king.com.tw/, 2015.
     22. 白木屋, available at: http://www.wwhouse.com.tw/index.php, 2015.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933019
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933019
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 郭乃文zh_TW
dc.contributor.author (Authors) Kuo, Jeffreyen_US
dc.creator (作者) 郭乃文zh_TW
dc.creator (作者) Kuo, Jeffreyen_US
dc.date (日期) 2014en_US
dc.date.accessioned 1-Jul-2015 14:47:49 (UTC+8)-
dc.date.available 1-Jul-2015 14:47:49 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2015 14:47:49 (UTC+8)-
dc.identifier (Other Identifiers) G0097933019en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/76191-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933019zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 香皂世紀商業計劃書zh_TW
dc.description.abstract (摘要) SoapEra is a new made-in-Taiwan brand in the soap business. The founder of SoapEra has over fifteen years of experience in the soap industry and soap business, and will take the management role to run SoapEra’s daily business operation. SoapEra has the vision to provide the value-added soap products with design and customization to customers.
     SoapEra is seeking the business opportunity in the cultural and creative industry and going to explore the gift market in Taiwan. SoapEra will be selling designed soaps that can be used for general body cleansing and can be displayed as decoration as well. SoapEra also will allow customers customizing shape, stamp, color, scent, and size of the soaps that customers have in mind.
     SoapEra will be selling soap products in individual package and gift set boxes on SoapEra’s official website, retailers at the cultural and creative places, souvenir stores, and on-line retailers. SoapEra will also collaborate with hotels, restaurants, wedding planners, wedding dress companies, and postpartum centers to promote SoapEra’s design and custom soaps for wedding and newborn baby giveaway gifts.
     SoapEra is expected to have a positive net income by the end of the second year, and the net income is estimated at $1.7-million NTD for a significant growth in the third year. SoapEra will make a premium soap brand in the culture and creative industry and have a profitable business in the gift market.		en_US
dc.description.abstract (摘要) 1. Executive Summary 1
     2. Mission Statement 2
     3. Goals and Objectives 2
     4. Keys to Success 2
     5. Company Summary 3
     5.1. Ownership, Management, and Operation 4
     5.2. Resources, Facilities, and Equipment 5
     6. Industry and Market 6
     6.1. Target Customers 12
     6.2. Competition 16
     6.3. Niche 19
     6.4. Outsourcing Selection 20
     7. SWOT Analysis 21
     8. Marketing Plan 23
     8.1. Product 23
     8.2. Pricing 28
     8.3. Sales Location and Distribution 31
     8.4. Advertising and Promotion 32
     9. Financial Plan 34
     9.1. SoapEra’s 5 Years Projection: Income Statement 35
     9.2. SoapEra’s 5 Years Projection: Cash Flows 38
     9.3. SoapEra’s 5 Years Projection: Balance Sheet 39
     Reference 42
     Appendix 44		-
dc.description.tableofcontents 1. Executive Summary 1
     2. Mission Statement 2
     3. Goals and Objectives 2
     4. Keys to Success 2
     5. Company Summary 3
     5.1. Ownership, Management, and Operation 4
     5.2. Resources, Facilities, and Equipment 5
     6. Industry and Market 6
     6.1. Target Customers 12
     6.2. Competition 16
     6.3. Niche 19
     6.4. Outsourcing Selection 20
     7. SWOT Analysis 21
     8. Marketing Plan 23
     8.1. Product 23
     8.2. Pricing 28
     8.3. Sales Location and Distribution 31
     8.4. Advertising and Promotion 32
     9. Financial Plan 34
     9.1. SoapEra’s 5 Years Projection: Income Statement 35
     9.2. SoapEra’s 5 Years Projection: Cash Flows 38
     9.3. SoapEra’s 5 Years Projection: Balance Sheet 39
     Reference 42
     Appendix 44		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933019en_US
dc.subject (關鍵詞) 商業計劃書zh_TW
dc.subject (關鍵詞) Business Planen_US
dc.title (題名) 香皂世紀商業計劃書zh_TW
dc.title (題名) SoapEra Business Planen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. 方文章, “創意加值 禮品市場再現商機”, 經貿透視雙周刊, Vol.365, April 17, 2013.
     2. 陳怡伶, “中年向後轉，肥皂帶來幸福商機”, Cheers Magazine, Vol.111, October, 2012.
     3. 中央通訊社, “景氣寒冬 禮品市場不冷”, available at: http://www.cna.com.tw/postwrite/cvpread.aspx?ID=110205#.VWgDef4w_IV, August 6, 2012.
     4. 王正德, “一千億客製化禮品商機的秘密”, 動腦Brain.com, available at:
     http://www.brain.com.tw/News/RealNewsContent.aspx?ID=12935#ArchorAlert, August 5, 2009
     5. 邱啟纹, “客製化商品大商機”, 動腦Brain.com, available at: http://www.brain.com.tw/News/RealNewsContent.aspx?ID=13633, February 2, 2010.
     6. 朱孝貞, “觀光客爆發 伴手裡年產值衝破200億”, 大紀元時報, available at:http://www.epochtimes.com.tw/12/4/23/191073.htm%E8%A7%80%E5%85%89%E5%AE%A2%E7%88%86%E7%99%BC-%E4%BC%B4%E6%89%8B%E7%A6%AE%E5%B9%B4%E7%94%A2%E5%80%BC%E8%A1%9D%E7%A0%B4200%E5%84%84, April 23, 2012.
     7. 經濟部商業司, “結婚產業研究暨整合拓展計畫”, available at: http://idac.tier.org.tw/DFiles/20091023100711.pdf, July 2009.
     8. 楊雅民, “人口倒金字塔 政府817億搶救”, Liberty Times Net, available at: http://news.ltn.com.tw/news/business/paper/135237/print, June 13, 2007.
     9. 內政部戶政司全球資訊網, “人口資料庫”, available at: http://www.ris.gov.tw/zh_TW/346, 2015.
     10. Giftionery Taipei 2015, available at: http://www.giftionery.net/en_US/index.html, 2015.
     11. Taiwan Souvenir 2015, available at: http://www.giftionery.net/en_US/index.html, 2015.
     12. 太子油飯, available at: http://www.birth.com.tw/, 2015.
     13. 一之鄉, available at: http://www.e-g-sain.com.tw/, 2015.
     14. 怡樂購, available at: http://e-hogo.wed168.com.tw/, 2015.
     15. 婚禮小物-幸福久久久, available at: http://www.twhf999.com.tw/, 2012.
     16. Queen Bee 蜂王香皂, available at: http://queenbee.com.tw/, 2015.
     17. 阿原YUAN, available at: http://www.eshop.yuansoap.com/index.php, 2015.
     18. SYF新裕豐文創工坊, available at: http://www.syf.com.tw/category/349.html, 2015.
     19. 清潔用品製造業, “清潔用品製造業發展簡史”, available at: http://w3.tpsh.tp.edu.tw/organization/shcool/intro1/workinrto/001/002/a062/12.htm, 2015.
     20. Amo 阿默蛋糕, available at: http://www.amo.com.tw/, 2015.
     21. 金格, available at: http://www.king.com.tw/, 2015.
     22. 白木屋, available at: http://www.wwhouse.com.tw/index.php, 2015.		zh_TW