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題名 拓展行銷通路
Promoting Market Access
作者 毛天恩
Constante, Theo
貢獻者 何小台
Ho, Chester
毛天恩
Constante, Theo
關鍵詞 拓展
行銷
通路
Promoting
Market
Access
日期 2014
上傳時間 1-Jul-2015 14:48:13 (UTC+8)
摘要 拓展行銷通路
This paper highlights the idea of a social enterprise creation that will tackle HIV/AIDS and poverty issues in the Kingdom of Swaziland. Using a bottom up approach, the enterprise goal is to provide labor opportunities through capacity building workshops that will teach poor people to create products that can be sold in niche markets. Additionally, through the sale of these products, the enterprise will be able to gain a percentage in order to fund projects against the fight of HIV/AIDS. Encourage the involvement of poor communities through, for example, decentralized planning systems that incorporate explicit poverty reduction goals, preventing or mitigating negative impacts on vulnerable groups.
參考文獻 Kotler, Philip, Lane Keller, Kevin. Marketing Management. New Jersey: Pearson Education Inc. 2012.
Mariotti, Steve, Glackin, Caroline. Entrepreneurship: starting and operating a small business. New Jersey: Pearson Education Inc. 2013. 3rd Edition
Osterwalder, Alexander, Pigneur, Yves. Business Model Generation. New Jersey: John Wiley & Sons Inc. 2010
Barry J. Babin, Eric G. Harris, Consumer Behavior, Lousiana, Cengage Learning 2015 – 2014
IFAD, PROMOTINGMARKET ACCESS for the Rural Poor in Order to Achieve the Millennium Development Goals Roundtable, Discussion Paper for the Twenty-Fifth Anniversary Session of IFAD’s Governing Council 2003
Oxfam International (2001). Rigged Rules and Double Standards: Trade Globalization and the Fight against Poverty. London: Oxfam.
Legrain, P. (2002). “Free Trade in Chains”. In The Economist, The World in 2003.
Lankes, H.P. (2002). “Market Access for Developing Countries”. In Finance and Development, Vol. 39, No. 3,
September.
SAQA Journal issue of Art Calendar magazine and the Fall 2006
Hitoshi Shoji , Richard Manning ,OECD Promoting Pro-Poor Growth.2006
World Bank (2005c), Where is the Wealth of Nations? Measuring Capital for the XXI Century,http://publications.worldbank.org/ecommerce/catalog/product?item_id=4980649.

WHO (World Health Organization) (2004), World Report on Road Traffic Injury Prevention, Geneva.
World Bank (2003), Infrastructure Action Plan, Washington, DC.
OECD (2001), “Recommendation on Untying Official Development Assistance to the Least DevelopedCountries”, Development Assistance Committee, Paris.
OECD (2005c), “Recommendation on Harmonisation”, Paris.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933047
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933047
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 毛天恩zh_TW
dc.contributor.author (Authors) Constante, Theoen_US
dc.creator (作者) 毛天恩zh_TW
dc.creator (作者) Constante, Theoen_US
dc.date (日期) 2014en_US
dc.date.accessioned 1-Jul-2015 14:48:13 (UTC+8)-
dc.date.available 1-Jul-2015 14:48:13 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2015 14:48:13 (UTC+8)-
dc.identifier (Other Identifiers) G0101933047en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/76197-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 101933047zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 拓展行銷通路zh_TW
dc.description.abstract (摘要) This paper highlights the idea of a social enterprise creation that will tackle HIV/AIDS and poverty issues in the Kingdom of Swaziland. Using a bottom up approach, the enterprise goal is to provide labor opportunities through capacity building workshops that will teach poor people to create products that can be sold in niche markets. Additionally, through the sale of these products, the enterprise will be able to gain a percentage in order to fund projects against the fight of HIV/AIDS. Encourage the involvement of poor communities through, for example, decentralized planning systems that incorporate explicit poverty reduction goals, preventing or mitigating negative impacts on vulnerable groups.en_US
dc.description.tableofcontents Executive Summary 1
1. Introduction 2
1.1. Bottom Up approach to tackling poverty 2
2. Background/Problem Statement 5
2.1. Kingdom of Swaziland Economy 5
2.2. HIV and AIDS situation in Swaziland 5
2.3. Poverty situation in Swaziland 7
3. Marketing Plan 9
3.1. The Market 9
3.2. Situation Analysis 9
4. Strategic Alliances Analysis 13
5. Marketing Strategy 18
5.1. Mission 18
5.2. Marketing Objectives 18
5.3. Target Market 18
5.4. Positioning 19
6. SWOT Analysis 20
7. Financial Analysis 22
7.1. Operation Costs and Expenses 22
7.2. Scenario Analysis 23
7.3. Budget Distribution 25
8. Business Model 27
8.1. Customer Segment 27
8.2. Value Proposition 28
8.3. Channels 29
8.4. Customer Relationship 30
8.5. Revenue Streams 30
8.6. Key Resources 31
8.7. Key Activities 32
8.8. Key Partners 33
8.9. Cost Structure 34
9. Bibliography 35		zh_TW
dc.format.extent 1047365 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933047en_US
dc.subject (關鍵詞) 拓展zh_TW
dc.subject (關鍵詞) 行銷zh_TW
dc.subject (關鍵詞) 通路zh_TW
dc.subject (關鍵詞) Promotingen_US
dc.subject (關鍵詞) Marketen_US
dc.subject (關鍵詞) Accessen_US
dc.title (題名) 拓展行銷通路zh_TW
dc.title (題名) Promoting Market Accessen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Kotler, Philip, Lane Keller, Kevin. Marketing Management. New Jersey: Pearson Education Inc. 2012.
Mariotti, Steve, Glackin, Caroline. Entrepreneurship: starting and operating a small business. New Jersey: Pearson Education Inc. 2013. 3rd Edition
Osterwalder, Alexander, Pigneur, Yves. Business Model Generation. New Jersey: John Wiley & Sons Inc. 2010
Barry J. Babin, Eric G. Harris, Consumer Behavior, Lousiana, Cengage Learning 2015 – 2014
IFAD, PROMOTINGMARKET ACCESS for the Rural Poor in Order to Achieve the Millennium Development Goals Roundtable, Discussion Paper for the Twenty-Fifth Anniversary Session of IFAD’s Governing Council 2003
Oxfam International (2001). Rigged Rules and Double Standards: Trade Globalization and the Fight against Poverty. London: Oxfam.
Legrain, P. (2002). “Free Trade in Chains”. In The Economist, The World in 2003.
Lankes, H.P. (2002). “Market Access for Developing Countries”. In Finance and Development, Vol. 39, No. 3,
September.
SAQA Journal issue of Art Calendar magazine and the Fall 2006
Hitoshi Shoji , Richard Manning ,OECD Promoting Pro-Poor Growth.2006
World Bank (2005c), Where is the Wealth of Nations? Measuring Capital for the XXI Century,http://publications.worldbank.org/ecommerce/catalog/product?item_id=4980649.

WHO (World Health Organization) (2004), World Report on Road Traffic Injury Prevention, Geneva.
World Bank (2003), Infrastructure Action Plan, Washington, DC.
OECD (2001), “Recommendation on Untying Official Development Assistance to the Least DevelopedCountries”, Development Assistance Committee, Paris.
OECD (2005c), “Recommendation on Harmonisation”, Paris.		zh_TW