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題名 拓展行銷通路
Promoting Market Access作者 毛天恩
Constante, Theo貢獻者 何小台
Ho, Chester
毛天恩
Constante, Theo關鍵詞 拓展
行銷
通路
Promoting
Market
Access日期 2014 上傳時間 1-Jul-2015 14:48:13 (UTC+8) 摘要 拓展行銷通路
This paper highlights the idea of a social enterprise creation that will tackle HIV/AIDS and poverty issues in the Kingdom of Swaziland. Using a bottom up approach, the enterprise goal is to provide labor opportunities through capacity building workshops that will teach poor people to create products that can be sold in niche markets. Additionally, through the sale of these products, the enterprise will be able to gain a percentage in order to fund projects against the fight of HIV/AIDS. Encourage the involvement of poor communities through, for example, decentralized planning systems that incorporate explicit poverty reduction goals, preventing or mitigating negative impacts on vulnerable groups.參考文獻 Kotler, Philip, Lane Keller, Kevin. Marketing Management. New Jersey: Pearson Education Inc. 2012.Mariotti, Steve, Glackin, Caroline. Entrepreneurship: starting and operating a small business. New Jersey: Pearson Education Inc. 2013. 3rd Edition Osterwalder, Alexander, Pigneur, Yves. Business Model Generation. New Jersey: John Wiley & Sons Inc. 2010 Barry J. Babin, Eric G. Harris, Consumer Behavior, Lousiana, Cengage Learning 2015 – 2014IFAD, PROMOTINGMARKET ACCESS for the Rural Poor in Order to Achieve the Millennium Development Goals Roundtable, Discussion Paper for the Twenty-Fifth Anniversary Session of IFAD’s Governing Council 2003Oxfam International (2001). Rigged Rules and Double Standards: Trade Globalization and the Fight against Poverty. London: Oxfam.Legrain, P. (2002). “Free Trade in Chains”. In The Economist, The World in 2003.Lankes, H.P. (2002). “Market Access for Developing Countries”. In Finance and Development, Vol. 39, No. 3,September.SAQA Journal issue of Art Calendar magazine and the Fall 2006 Hitoshi Shoji , Richard Manning ,OECD Promoting Pro-Poor Growth.2006World Bank (2005c), Where is the Wealth of Nations? Measuring Capital for the XXI Century,http://publications.worldbank.org/ecommerce/catalog/product?item_id=4980649.WHO (World Health Organization) (2004), World Report on Road Traffic Injury Prevention, Geneva.World Bank (2003), Infrastructure Action Plan, Washington, DC.OECD (2001), “Recommendation on Untying Official Development Assistance to the Least DevelopedCountries”, Development Assistance Committee, Paris.OECD (2005c), “Recommendation on Harmonisation”, Paris. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933047
103資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933047 資料類型 thesis dc.contributor.advisor 何小台 zh_TW dc.contributor.advisor Ho, Chester en_US dc.contributor.author (Authors) 毛天恩 zh_TW dc.contributor.author (Authors) Constante, Theo en_US dc.creator (作者) 毛天恩 zh_TW dc.creator (作者) Constante, Theo en_US dc.date (日期) 2014 en_US dc.date.accessioned 1-Jul-2015 14:48:13 (UTC+8) - dc.date.available 1-Jul-2015 14:48:13 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2015 14:48:13 (UTC+8) - dc.identifier (Other Identifiers) G0101933047 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/76197 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 101933047 zh_TW dc.description (描述) 103 zh_TW dc.description.abstract (摘要) 拓展行銷通路 zh_TW dc.description.abstract (摘要) This paper highlights the idea of a social enterprise creation that will tackle HIV/AIDS and poverty issues in the Kingdom of Swaziland. Using a bottom up approach, the enterprise goal is to provide labor opportunities through capacity building workshops that will teach poor people to create products that can be sold in niche markets. Additionally, through the sale of these products, the enterprise will be able to gain a percentage in order to fund projects against the fight of HIV/AIDS. Encourage the involvement of poor communities through, for example, decentralized planning systems that incorporate explicit poverty reduction goals, preventing or mitigating negative impacts on vulnerable groups. en_US dc.description.tableofcontents Executive Summary 11. Introduction 21.1. Bottom Up approach to tackling poverty 22. Background/Problem Statement 52.1. Kingdom of Swaziland Economy 52.2. HIV and AIDS situation in Swaziland 52.3. Poverty situation in Swaziland 73. Marketing Plan 93.1. The Market 93.2. Situation Analysis 94. Strategic Alliances Analysis 135. Marketing Strategy 185.1. Mission 185.2. Marketing Objectives 185.3. Target Market 185.4. Positioning 196. SWOT Analysis 207. Financial Analysis 227.1. Operation Costs and Expenses 227.2. Scenario Analysis 237.3. Budget Distribution 258. Business Model 278.1. Customer Segment 278.2. Value Proposition 288.3. Channels 298.4. Customer Relationship 308.5. Revenue Streams 308.6. Key Resources 318.7. Key Activities 328.8. Key Partners 338.9. Cost Structure 349. Bibliography 35 zh_TW dc.format.extent 1047365 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933047 en_US dc.subject (關鍵詞) 拓展 zh_TW dc.subject (關鍵詞) 行銷 zh_TW dc.subject (關鍵詞) 通路 zh_TW dc.subject (關鍵詞) Promoting en_US dc.subject (關鍵詞) Market en_US dc.subject (關鍵詞) Access en_US dc.title (題名) 拓展行銷通路 zh_TW dc.title (題名) Promoting Market Access en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Kotler, Philip, Lane Keller, Kevin. Marketing Management. New Jersey: Pearson Education Inc. 2012.Mariotti, Steve, Glackin, Caroline. Entrepreneurship: starting and operating a small business. New Jersey: Pearson Education Inc. 2013. 3rd Edition Osterwalder, Alexander, Pigneur, Yves. Business Model Generation. New Jersey: John Wiley & Sons Inc. 2010 Barry J. Babin, Eric G. Harris, Consumer Behavior, Lousiana, Cengage Learning 2015 – 2014IFAD, PROMOTINGMARKET ACCESS for the Rural Poor in Order to Achieve the Millennium Development Goals Roundtable, Discussion Paper for the Twenty-Fifth Anniversary Session of IFAD’s Governing Council 2003Oxfam International (2001). Rigged Rules and Double Standards: Trade Globalization and the Fight against Poverty. London: Oxfam.Legrain, P. (2002). “Free Trade in Chains”. In The Economist, The World in 2003.Lankes, H.P. (2002). “Market Access for Developing Countries”. In Finance and Development, Vol. 39, No. 3,September.SAQA Journal issue of Art Calendar magazine and the Fall 2006 Hitoshi Shoji , Richard Manning ,OECD Promoting Pro-Poor Growth.2006World Bank (2005c), Where is the Wealth of Nations? Measuring Capital for the XXI Century,http://publications.worldbank.org/ecommerce/catalog/product?item_id=4980649.WHO (World Health Organization) (2004), World Report on Road Traffic Injury Prevention, Geneva.World Bank (2003), Infrastructure Action Plan, Washington, DC.OECD (2001), “Recommendation on Untying Official Development Assistance to the Least DevelopedCountries”, Development Assistance Committee, Paris.OECD (2005c), “Recommendation on Harmonisation”, Paris. zh_TW
